The Paddock Magazine
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The Paddock is the only business and lifestyle magazine in Formula One. The Paddock will guide readers through the twisting and turning investment routes in F1 whilst comparing the opportunities in the sport to those of its rivals.
The Paddock Magazine
3d ago
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Picture the rush you get from watching a Formula 1 race and the intensity of cars speeding on the track. This thrill gets even better when you add sports betting into the mix. Particularly with platforms that bring multiple betting options for motorsport fans, the excitement reaches new heights.
Fusing Motorsports with Betting
Engines rev and the air fills with the scent of burning rubber as there’s more at stake than the race’s thrill. Fans of motorsport are exploring sports betting, bringing an added level of excitement to race days. With numerous betting possi ..read more
The Paddock Magazine
3d ago
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Introduction
McLaren driver Lando Norris added his name to the list of Formula 1 race winners with a sensational breakthrough victory at the 2024 Formula 1 Miami Grand Prix. He overhauled Red Bull rival Max Verstappen to take the chequered flag.
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Norris ran sixth in the early stages of the race, with fast-starting teammate Oscar Piastri, the McLaren man who initially looked most likely to cause an upset. However, a Safety Car at the midway point played perfectly into the Briton’s hands after he exte ..read more
The Paddock Magazine
4d ago
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With a career spanning over a decade, Carlos Sainz has established himself as a formidable force in Formula 1. His journey has been characterized by consistent performance and a relentless pursuit of excellence, from his early days at Toro Rosso to his most recent stint at Ferrari.
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On February 1st, Ferrari confirmed that this would be Carlos Sainz’s last season wearing the tifosi suit. This decision was made as part of the team’s strategy to bring in the seven-time World Champion, Lewis Hamilton, to strengthen th ..read more
The Paddock Magazine
6d ago
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BWT Alpine F1 Team is thrilled to announce that it is extending its exclusive partnership with The Venetian Resort Las Vegas for the highly anticipated 2024 Formula 1 Las Vegas Grand Prix, a unique event from November 21-23. This partnership brings exclusive benefits to our fans, including unique access to the race and memorable experiences at The Venetian Resort.
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“We are thrilled to continue our successful partnership with BWT Alpine F1 Team and to be at the forefront of this monumental event returning to Las Ve ..read more
The Paddock Magazine
1w ago
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Globant and Formula 1 have embarked on a multi-year partnership until 2026, a collaboration that promises to revolutionize the digital experiences for F1 teams and fans. As an Official Partner, Globant will lend its expertise to Formula 1, aiding in the development of cutting-edge IT systems and products that will enhance the sport’s digital landscape.
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As the first step in this transformative journey, Globant—with its vast network of 29,000+ professionals spanning 33 countries—will leverage its innov ..read more
The Paddock Magazine
1w ago
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McLaren Racing and eBay, a global online marketplace, have teamed up as an Official Partner of the McLaren Formula 1 Team in a multi-year partnership.
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This exclusive partnership will showcase eBay’s branding on the race cars of McLaren Formula 1 Team drivers Lando Norris and Oscar Piastri for four prestigious races across the 2024 season – commencing with the Miami Grand Prix this week. eBay branding will also be prominently displayed in the British, United States, and Las Vegas Grands Prix.
Zak Brown, CEO of McL ..read more
The Paddock Magazine
1w ago
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The VCARB Formula One Team is changing the game for the first stateside stop of 2024 by unveiling a unique, colour-shifting livery for this weekend’s race in Miami.
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As we all gear up for the Miami race, the VCARB team draws inspiration from the exclusive Cash App Visa Chameleon Card. With its captivating rainbow pattern, this one-of-a-kind, customisable metal Visa prepaid debit card is a symbol of exclusivity. With over 23 million active card users, the Cash App Visa prepaid debit card offers a unique experience ..read more
The Paddock Magazine
1w ago
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WhatsApp and Mercedes-AMG F1 Team lit up the Empire State Building green and launched a new race car emoji to celebrate its rapid growth in the United States. The company announced double-digit growth in both daily users and messages sent on WhatsApp in the U.S., a testament to the platform’s popularity and relevance in the country.
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WhatsApp released the new custom race car emoji that over two billion users can use immediately in their chats, just in time for the Miami Grand Prix this coming weekend. Mercedes-AMG ..read more
The Paddock Magazine
1w ago
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Keeper Security and Williams Racing have forged a new, exciting chapter today with a multi-year partnership. As the leading provider of cloud-based zero-trust and zero-knowledge cybersecurity software, Keeper is now an Official Partner of Williams. This move sets the stage for the thrilling Miami Grand Prix.
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Trusted by thousands of businesses and millions of individuals globally for its cybersecurity software, Keeper’s branding will appear on driver overalls and the FW46 piloted by Alex Albon and Logan Sargeant i ..read more
The Paddock Magazine
2w ago
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Driver Nico Hülkenberg will compete for Stake F1 Team KICK Sauber for the following Formula One season and beyond, having signed a multi-year contract that extends at least until 2026. In that year, he will become the first driver for Audi’s entry into the top class of motorsport. With experience from over 200 F1 races, Nico is an essential building block for the continuing successful development of the team. In parallel to his commitments for Stake F1 Team KICK Sauber in the 2025 season, he will be closely involved in developing Audi’s first F1 car for 2026.
Cli ..read more