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The last 12 months have been groundbreaking in terms of changing attitudes towards working from home. Many people will experience a shift to more flexible and permanent home working, even in a post-pandemic world. We look at how this might impact working from home patterns and the home environment in the long term.  Neville Johnson Furniture The inequality of working from home One thing we can expect is that when the dust settles, home working numbers will at least double from their pre-pandemic rates. It’s important to understand which type of workers that affects and whether it will imp ..read more

We have a new position for a Production Assistant to joins us for 6 months in conjunction with the Government’s Kickstart Scheme. This is a unique opportunity to work for the only trend forecasting agency in the North of England, and one of only a handful in the UK.  We specialise in Home Interiors, Baby and Kid’s and Gift and Greetings trends and work with some of the most recognised brands in the world. Main responsibilities We endeavour to provide a well rounded experience where you will get to work alongside the whole team experiencing all aspects of the business, from being integral ..read more

In an effort to dismantle long-standing taboos linked to the things women and their bodies endure daily, a shift towards celebrating unapologetic womanhood comes to the fore. From normalising the realities of motherhood, harnessing the power of menstrual cycles, to breaking the menopause taboo, this empowering womanhood movement inspires brands to optimise womens’ needs rather than ignoring them.  Beyond Birth Support Breastfeeding and postpartum recovery remain highly taboo and unspoken subjects. In response, many new parents are left to navigate their fourth trimester alone and in priva ..read more

When planning for the future of our built environment, it’s important to understand what consumers need and want from their homes and neighbourhoods, as well as where they will be spending their time. With the majority of the office-based workforce becoming de-centralised (according to the Institute of Directors, 74% intend to continue with increased home-working post-pandemic) there is an opportunity for reimagining how we plan and attract people to our city centres.  Igloo Regeneration Looking around our city centres right now, what’s abundantly clear is that as we begin to recover from ..read more

Our Autumn Winter 2021/22 Home & Interior and Baby & Kid’s Lifestyle trend books are now available for just £350* each (over 75% off – previously £1300). Our twice-yearly trend books are an essential tool for buyers, designers and marketers looking to stay ahead of the game. Each season we feature four unique trend stories grounded in evidence of what is driving change for the consumer, helping you to understand and explain why a particular trend is happening. This promotion on our Autumn Winter 2021/22 books is perfect for those of you working closer to the season. Our trend ..read more

Cover Image: shoprachelburke.com Our brand new 2022 Celebration and Occasion Trend Forecast is available to buy now. From birthday celebrations to Mother’s Day, from marking a life milestone like moving to a new home or expressing ‘thinking of you’ sentiments, this trend forecast is designed to help bring fresh ideas to all celebrations and occasions in 2022. The Future of Celebration and Occasion Understand what’s driving the consumer mood and how this will influence celebration and occasion trends in 2022. We explore three key future consumer insights which are expected to impact how we cel ..read more

An overwhelming desire to regain connection and control, whether that’s with ourselves, our children or the world around us, spans across our 2022 macro trends for the baby and kids industry. For some, this provokes very insular and inward behaviours, where protecting family interests is the utmost priority. For others, a more globally-minded approach is adopted, with children and caregivers doing everything they can to protect people and the planet. In the face of global disruption and radical change, comes a vast opportunity for brands and organisations to innovate and respond to the needs o ..read more

The role of the home has dramatically shifted over the last 12 months, accelerating nascent consumer demands into fully fledged interior trends. One of the most impactful trends for home builders, furniture designers and the built environment industry is the rise of the Hybrid Home. Creating Spaces for Life The home now needs to function for multiple different activities which would previously have been accommodated in commercial spaces. With many householders now working, cooking, exercising and relaxing in one space, residential interiors need to cater to these new demands. Having a spare be ..read more

As spring approaches and we begin to see light at the end of the tunnel with global lockdown restrictions easing, many of us are eagerly awaiting the return of travel and adventure.  With trade shows and events calendars still disrupted and most cultural happenings still on pause, where do you turn for inspiration, insights and signs of emerging trends? As trend forecasters, it’s our job to know exactly where to look for inspiration and identify weak signals of change, so whether you work in design, insights or marketing, we’ve developed some ideas to help steer your creativity, gather tr ..read more