Top 10 B2B Marketing Podcasts to Tune In to in 2024
GrowthRocks
by Nicolas Lekkas
3w ago
Do you want to get better at B2B marketing? Do you love listening to podcasts while commuting, in the gym, or doing the dishes? Does this introduction sound like a cheesy telemarketing copy? No matter, grab your headphones and push Play to either of our top picks for B2B marketing podcasts. Here they are! 1. The B2B Marketing Podcast We couldn’t possibly have a “b2b marketing podcasts” list without a podcast named The B2B Marketing Podcast. Hosted by David Rowling the podcast offers a wide look at the world of B2B marketing. In the episodes, you will hear anything from expert advice and discu ..read more
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MQL vs SQL: Key Differences & Strategies
GrowthRocks
by Nicolas Lekkas
3w ago
MQL vs SQL: Marketing Qualified Leads vs Sales Qualified Leads. Understanding MQLs and SQLs in-depth is not only about “increasing your sales” but also shaping strategies in both marketing and sales. Let’s take a closer look behind the jargon and see what MQLs and SQLs are all about. MQLs: Definition and Characteristics Marketing Qualified Leads (MQLs) are leads that have engaged with your marketing content enough to be considered more likely to become customers than the average lead. This engagement could be through actions like: Downloading content Signing up for webinars or events Frequent ..read more
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Marketing Audit: Definition, Strategy & Examples
GrowthRocks
by Nicolas Lekkas
1M ago
Even the best marketing strategies, often don’t go as planned. And, sometimes, they weren’t so good to begin with. This is where a marketing audit comes into the picture: a thorough examination to help you identify performance gaps, opportunities for improvement, and strategies that are not yielding the desired results. Too many buzzwords? Here’s what you need to know about it, in simple terms. What is a Marketing Audit? A marketing audit is a detailed check-up of your marketing. It looks at everything from your strategy (what to do) to your tactics (how to do it). This check-up is necessary t ..read more
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The Top 15 AI Startups to Keep Eye on in 2024
GrowthRocks
by Nicolas Lekkas
1M ago
Artificial Intelligence doesn’t only transform most tech industries and the world, it has also become an industry on its own. And a booming one for that matter. In 2022, global AI funding reached $45 billion. What’s more, The Future of Jobs Report by the World Economic Forum suggests that 85 million jobs will be replaced by machines with AI by 2025, and at the same time, AI will create 97 million jobs (for which workers don’t have the skills yet). AI market size worldwide in 2021 with a forecast until 2030 / Source Some of these changes already come from the big tech. But the rest is yet to co ..read more
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Searching for … love
GrowthRocks
by Theodore Moulos
1M ago
Disclaimer: The information in this blog post comes from a whimsical jaunt through the thorny brambles of SEO, with Valentine’s Day as our compass. We’ve woven accurate search volumes and keyword difficulties across various countries into a tapestry of humor and inspiration. While we sprinkle factual SEO insights about the keyword ‘love’, our guide is less of a step-by-step manual and more of a serenade to the art of finding love in the SERPs. So, take this post with a grain of salt and a heart full of hope. After all, the true search for love transcends algorithms and analytics, starting in ..read more
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Positioning Statement: What Is it & How to Write Your Own
GrowthRocks
by Nicolas Lekkas
1M ago
Building a great product is one thing. Having great marketing campaigns is another. Connecting your product with your marketing, and having a common messaging denominator, is a third thing, called a positioning statement. So what is a positioning statement all about? What is a Positioning Statement? A positioning statement is a summary of what your business has to offer to the world and how your products or services can fill your target audience’s needs. Whether you’re persuading stakeholders, shaping public opinion, or defining your brand’s values, it’s the basis of your communication. What i ..read more
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The 7 SaaS Subscription Models: Choosing the Right One for You
GrowthRocks
by Nicolas Lekkas
1M ago
Whether you’re a startup or an established player in the SaaS arena, selecting the right subscription model for your product is crucial. In this article, you will learn not only the 7 SaaS subscription models you need to know but also how to optimize any of them. Let’s go! 1. Tiered Pricing One of the most common SaaS subscription models. The Tierer pricing offers a set of packages, each with its own price and bundle of features. Think of it as a menu where customers can pick a package that best fits their needs and budget. This model is popular because it caters to a broad audience, from smal ..read more
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8 SaaS Marketing Strategies for Your Non-SaaS Business
GrowthRocks
by Nicolas Lekkas
2M ago
Traditional marketing strategies focused largely on top-of-the-funnel activities; strategies aimed at increasing awareness.  But when the SaaS world met digital marketing, a new branch of marketing was born: growth marketing. SaaS companies have a subscription-based model. Therefore, they focused not just on creating awareness for their brand and acquiring customers but also on retaining them and maximizing their lifetime value. And thus SaaS marketing strategies were born. These strategies proved so successful that non-SaaS businesses started equipping tactics from the SaaS world with gr ..read more
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SaaS Magic Number: Find Yours and How to Increase It
GrowthRocks
by Nicolas Lekkas
2M ago
Fun fact: there is no magic.  There’s no magic pretty much anywhere so we shouldn’t expect any magic in digital marketing either. A bummer, we know. However, at some point in time, someone called a certain metric “magic” and here we are today writing an article on the SaaS Magic Number. – So what is the essence of the SaaS Magic Number? – Why this metric is a vital indicator of your business’s health and scalability? – And what are some practical strategies to optimize and improve your SaaS magic number for sustained growth? Let’s get into it. What is the SaaS magic number? At its core, t ..read more
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Low Ticket vs High Ticket: What Does It Mean for Your Business
GrowthRocks
by Nicolas Lekkas
2M ago
Different business models call for different strategies and tactics. Accordingly, a business in the SaaS industry is different from an eCommerce store, as well as one that offers B2B products or services from one that offers B2C ones. One such important differentiation also happens with businesses that offer high-ticket products or services versus those that offer low-ticket ones. Here’s what you need to know about about low and high ticket items and what you need to keep in mind when you are trying to market those. What is a Low Ticket? Low ticket items are products or services priced at a lo ..read more
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