Subscribe to RankUp on SpotifyApple PodcastsGoogle PodcastsRSS SEO testing is the process of measuring to see whether changes made to a website have made a significant difference or not. It’s always been possible if you’ve had access to good data and some time on your hands, but tools are starting to appear that automate the process. We spoke to the creator of one of the first and only dedicated SEO testing platforms, Nick Swan, who launched and runs seotesting.com. The tool uses Search Console data to measure the significance of changes over a 2-6 week period after a set date, and can also a ..read more

We’re absolutely thrilled to have been shortlisted 12 times for The UK Search Awards. It’s been an exciting few weeks for us, with this news coming just one month after we were named winners across three categories at the UK Agency Awards.  The UK Search Awards has been celebrating the expertise, talent and achievements of the search industry for a decade and is regarded as the premiere celebration of SEO, PPC and content marketing in the UK. The awards features a rigorous two step judging process by a panel of industry experts.  A huge well done to our team, we’re really please ..read more

September 2021 saw several search industry updates, with a focus on the recent changes to how title tags are generated. In this post, we’ll explore: Google’s new changes to the way title tags are generated; Google rolled out a new, visual-centric interface for the SERPs; Two unconfirmed Google algorithm updates; MUM will be deployed via Google Lens; The Google Products Rich Results Search Console report is now more granular. Following our approach in previous posts, updates are set out in terms of their significance using our traffic light system – a red light is used for a key update that s ..read more

Overwhelmed by the number of platforms available for hosting your ecommerce business? SEO Strategist Hugo Whittaker shares his thoughts on three of the most popular ecommerce platforms; Shopify, BigCommerce and WooCommerce for WordPress. Read an overview of the advantages and disadvantages of each platform so that you can make the right decision for your business.  Your chosen ecommerce platform also has a significant impact on your SEO performance as it will dictate much of the functionality of the site once it’s built, and how much control you have over its content.  Before you st ..read more

Subscribe to RankUp on SpotifyApple PodcastsGoogle PodcastsRSS Managing SEO projects can be a complex undertaking, with different websites having completely different requirements, and different SEO activites often requiring very different skills. Despite its complexity, many SEOs find themselves in the position of managing projects solo. They could be freelancers like today’s guest, working in-house as the only dedicated SEO, or even simply the only SEO on a particular client’s team in an agency. However you find yourself in such a situation, it’s always helpful to hear from other people who ..read more

How to calculate conversion rate In most analytics softwares including Google Analytics, your website’s ecommerce conversion rate is calculated by the number of transactions divided by the number of sessions.  Therefore, to calculate your conversion rate: Transactions / sessions = conversion rate The key thing to remember here is that it is not based on the number of users but rather the number of sessions users have on your website.  eCommerce conversion rate by industry – How do you stack up? The average ecommerce conversion rate can differ greatly from industry to industry, thou ..read more

Subscribe to RankUp on SpotifyApple PodcastsGoogle PodcastsRSS SEO is booming, and growth goes hand in hand with job opportunities. The last 12 months or so have already seen SEO professionals across the industry changing companies and changing roles at a furious pace, but there’s no sign of the recruitment drive slowing down. You might find yourself facing a career choice soon. When it comes, what will you be thinking about? What progression opportunities does your current workplace offer, and what might be available elsewhere? What do the different job roles in SEO mean from company to comp ..read more

Today, we share seven of our most-effective link building strategies that your ecommerce business can leverage to achieve SEO success. Read the full article below or download the guide as a PDF. Link building strategies for ecommerce websites Link building is, arguably, the most challenging pillar of SEO, but it can also be the most impactful. Alongside content and technical SEO, an ecommerce website’s backlink profile is extremely influential in helping it achieve greater visibility for its target keywords.  We share some of our favourite ways of acquiring valuable links to boost yo ..read more

It was fantastic to be back at September’s BrightonSEO. It’s easy to forget how energising it is to attend a live event, watch a wide range of talks, and hear from different voices in the industry. Impression sent an SEO contingent down to the conference on the Thursday to take a break from our all too familiar laptop screens and pick up some awesome new tips, and BrightonSEO did not disappoint. Read on for our top 6 highlights from the conference. Ryan Law on opinionated content Our content team has admired the work of Ryan Law and Animalz for some time now, with many of their articles provin ..read more

The first Brighton SEO and Online PR Show IN PERSON in two years took place 8th, 9th and 10th September 2021. Thousands of professionals in the Digital PR, SEO, PPC, Paid Social and Digital Marketing industry both in-house and agency gathered to learn, as well as meet one another, and for some it was the first time meeting colleagues in real life. The Impression team attended and picked up the top tips again – well all we could without a pause button – so you can get the best from the best. *If you are planning on watching the virtual event then this post may contain spoilers!* Confidence Jod ..read more