In 2022, Auckland Council undertook an innovative research project utilising behavioural insights, which was designed to support Auckland households to make more sustainable and climate friendly food choices, i.e., to eat less meat. This ‘Different Dinners’ project is part of a broader programme of work looking at how Auckland Council can respond to its commitments to address climate change. The results were positive and demonstrate that Aucklanders are both willing to and did make changes to their diets. All interventions tested resulted in increased climate-friendly food choices. The post Di ..read more

The pursuit of expertise has been a longstanding goal for us humans. Drawing from key research on how we build skills, we highlight the intrinsic connection between joy and the development of expertise in one’s field. By understanding joy as a vital component of expertise, we propose the concept of joyful expertise – a holistic approach to skill development. Potential contributors to joyful expertise include social connection, grit and resilience building, finding aligned environments, and the prioritization of holistic well-being. The post The Making of an Expert: The Joy Factor appeared firs ..read more

Selecting the right methodology for researching and exploring human behaviour can be a challenge. This article provides an overview of different applied behavioural science methodologies and offers some simple steps toward selecting the most suitable approach to gain insights into human behaviour. The post Decoding Human Behaviour: An Exploration Of Behavioural Science Methodologies appeared first on BehavioralEconomics.com | The BE Hub ..read more

Pricing strategy is a funny area of business that everyone seems to hate. What role does the brain play in this, and how can you leverage behavioral economics to overcome your brain’s natural tendencies? The post Pricing Strategy: How Our Brains Keep Us Stuck appeared first on BehavioralEconomics.com | The BE Hub ..read more

Some apps or websites are beautiful, stylish, and well thought out in terms of UX, but have one problem: they are boring. These products can trigger both desire and resistance in the user at the same time. Here are a few tricks that will help solve this problem not from a rational, but from an emotional side. The post Unlocking 8 Strategies to Drive Conversions and User Engagement in Web and Apps appeared first on BehavioralEconomics.com | The BE Hub ..read more

Some apps or websites are well thought out in terms of UX, and are beautiful and stylish but have one problem: they are boring. These products can cause the user both desire and resistance at the same time. Here are a few tricks that will help solve this problem not from a rational, but from an emotional side. The post Unlocking User Engagement: 8 Strategies to Drive Conversions in Web and Apps appeared first on BehavioralEconomics.com | The BE Hub ..read more

There have been a lot of juicy headlines as of late in behavioral science. What seems like some of the most prominent opprobriums center around the replicability of studies and the falsification of data. I can’t help but wonder whether these spotlights are distracting (read: biasing) us from the potential and existing contributions of the field as a whole. Perceptions of behavioral science are just as vulnerable to our perceptions of other fields and ideas, and are influenced by the framing, priming, and availability of information. With that said, is it possible that the field aimed at better ..read more

The field of behavioral science is growing. Practitioners are now spread across 72 countries, facing challenges such as making the case for behavioral science (see also the BE Guide 2023 editorial) and measuring its impact. Our survey aims to understand this growth and welcomes participation from practitioners and researchers worldwide, especially from regions outside Western developed countries. The post The Rapid Growth of Behavioral Science appeared first on BehavioralEconomics.com | The BE Hub ..read more

Nudging and manipulation in modern society, driven by advancements in technology and behavioral sciences, are pervasive. However, there are ways for individuals to resist and develop immunity to these persuasion tactics. By being forewarned, recognizing manipulation attempts, and undergoing debiasing interventions, individuals can better protect themselves. Additionally, they can avoid vulnerable moments, utilize avoidant resistance, and listen to their intuition. While escaping all influences is impossible, individuals can still choose their influencers and free their minds from undue manipul ..read more

In the digital age, technology has made life more convenient but has also led to the outsourcing of essential skills. The rise of ChatGPT, an AI language model, which offers multiple incredible abilities including enhanced writing abilities, raises the concern that it may diminish our ability to express ourselves properly and complete a task all by ourselves. Like the "Google Effect", we risk relying on AI to the point of losing our writing prowess and cognitive skills. To harness the benefits without sacrificing other skills, we must strike a balance between utilizing AI tools and nurturing o ..read more