Ditch that grill and hit the streets of New York for some of the tastiest franks in the world, as July marks “National Hot Dog Month.” Now that the weather has warmed up, people across the country are enjoying sunny skies and firing up their grills. But, what barbecue would be complete without the classic hot dog? Since 1956, July has marked “National Hot Dog Month” and New York food trucks boast some of the finest dogs in the U.S.  From the iconic “Nathan’s Famous” hot dog (and their annual 4th of July “Hot Dog Eating Contest”) to hometown heroes, “Walter’s Hot Dogs” (making delicious me ..read more

Ice cream is as American as apple pie, all the way back to our Founding Fathers’ love for the cool and sweet treat.  And, the third Sunday in July marks our celebration of National Ice Cream Day which, is so popular that the holiday falls during National Ice Cream Month.  With so many options to indulge in, check out these NYC ice cream trucks that’ll make you scream for ice cream!  Ice Cream That Makes You Feel Good Van Leeuwen takes pride in that mission statement. Along with a big scoop of all-natural ingredients, happiness and healthiness can go hand-in-hand. So, you can f ..read more

As New York executes its “Phase 2” reopening plans in the wake of the COVID-19 pandemic, millions of New Yorkers will continue returning to work. If you're considering showing some special appreciation to your team after months of working from home, their health and safety will remain paramount for the foreseeable future.  With that, one of the biggest challenges employers are facing is ensuring work environments are up to city and state-wide standards so employees can come back with confidence.  But, you can still be a number one boss while hosting a responsible event that helps pro ..read more

As the first wave of COVID-19 dissipates, New York is adjusting to the process of reopening and returning to a semblance of “normalcy.” For many New Yorkers, the timing couldn’t be better with 4th of July right around the corner.   From fun in the sun and fireworks, to ice-cold drinks and BBQ right out of the smoker, no holiday celebrates the best of our nation like Independence Day. Check out how partnering with the finest food trucks serving up classic American cuisine helps you host an outdoor private event that’ll make for the most memorable 4th of July.  Recreate a Classic ..read more

With states across the U.S. relaxing COVID-19 guidelines and restrictions, planning an intimate, private event this summer with food truck catering is the perfect way to celebrate with friends and family.  As more states move to relax stay-at-home and shelter-in-place guidelines, slowly (but, surely), many Americans are beginning to dream of summer in the city.  But, as COVID-19 still dominates our lives, large events (like, sports, concerts, and festivals) could still be off limits for the foreseeable future.  So, how can we enjoy some fun in the sun, in the company of friends ..read more

Sometimes, your brand doesn’t always have to think about “the bottom line.” You can still win with consumers and build your business at the same time just by giving back and doing good. Check out some of these branded food truck activations for a good cause.  When we think of experiential marketing our minds generally go to selling or promoting a product, service, new location, grand opening, etc. But, using a branded truck or food truck can also be the perfect vehicle to say “thanks” or give back to your customers and community in a creative and delicious way.  Ralph Lauren serving ..read more

All over the world, major events in 2020 are continuing to be cancelled or postponed because of COVID-19. And, weddings are no exception. With weddings scaled-back, find out why a food truck wedding is a perfect alternative to make your big day memorable.  Normally, now would be the time of year when brides and wedding planners are fretting over dresses and guests lists. But, with churches and venues shuttered indefinitely as a result of the COVID-19 pandemic, many couples are postponing, scaling-back, or cancelling their big day entirely.  But, all hope is not lost. With food truck ..read more

NYFTA and its members recently launched a program and fundraiser to help medical professionals on the frontlines working tirelessly to fight COVID-19 by providing meals and snacks throughout the New York City area. NYFTA is also supporting our members whose businesses have been closed as a result of the pandemic.  Find out more about how you can help as well as how a few of our members are giving back to their communities impacted by this crisis. Helping Those Helping Others As the global pandemic tightens its grip, New York has now become its e ..read more

Burritos are more than a popular Tex-Mex dish, they’re a celebrated comfort food that can be enjoyed any time of day. While they may have first gotten their popularity in Los Angeles nearly a century ago, did you know that some of New York’s finest food trucks are home to some of the most delicious burritos from coast-to-coast? April 2nd marks “National Burrito Day,” celebrating the delicious and versatile Mexican dish wrapped in a tortilla.  First introduced in the United States in 1930 at a cafe in Los Angeles called El Cholo, the burrito has ..read more

Food banks and charities across New York City are helping feed those in need, as the coronavirus pandemic grinds the city to a hat, leaving millions uncertain as to where they will get their next meal.  As New York City faces an unprecedented crisis as a result of the coronavirus pandemic, a number of food relief organizations are providing emergency food to vulnerable New Yorkers who may be under quarantine or out of work. Find out more about how they can help you or how you can help them continue serving those in New York City who need it most during this time. Food Bank for New York City ..read more