We entered the second quarter of the year with a situation that caused global stock markets to plummet and various industries to temporarily shut down. By now, whichever industry you belong to, your business is already experiencing the economic effects of the coronavirus pandemic. You may be scrambling to decrease expenditures and increase cost-cutting measures as a way to keep the business afloat. But if there’s one thing that can help you generate a steady source of income, it’s to remain in touch with the online community. People are still advised to stay at home except for work and essen ..read more

Every business has specific requirements just as your customers have a specific need. A one-size-fits-all approach isn’t going to produce seamless results and happy customers. So it makes sense to develop solutions that address distinct needs. This concept is at the core of custom application development. What is Custom Application Development? The perfect standard software does not exist. You can invest in the most expensive off-the-shelf solutions, but even then, you will have to modify them to match your business processes. It’s not about the configuration of the product; it’s about how the ..read more

Search Engine Optimization is one of the best tools to boost online presence and increase sales. Businesses and individuals can use SEO to empower their websites and social media accounts. In today’s digital world, this is an especially important key to success. Businesses know this, but not all of them have the capability to do it. White Label SEO allows your organization to resell SEO packages to your clients, raising their traffic and revenue. But not all White Label SEO packages are created equal. You have to find a partner that can best cater to your dynamic needs. With our help, you can ..read more

A community will not be called such without its members. Contributors create user-generated content, which provides much of the buzz around the brand. It’s the community that gives customers an idea of what to expect from a company, and what kind of people they attract. With all these said, it’s important that someone is managing the community, so that everything will be in order and on topic. But, why do you need community moderation services to protect your brand? The Power of User-generated Content Digital marketers agree that user-generated content should be embraced as part of your market ..read more

Is your site no longer driving the right number of leads it used to get? Take a closer look at your website and do a quick check on what is missing. Is your web design too static or outdated? Are you giving your site visitors the content they need? Is it properly optimized for search engines? With all the sophisticated technology available to all of us, it’s easy to find outstanding ways to bring traffic back to your site.     Here are 5 steps to help you drive more visitors to your site. 1. Blog effectively and consistently – A blog lets you provide your audience with free high qua ..read more

It seems like Google has started modifying the way meta tags are written in search results by including colon and brand names on them. In the past, Google simply uses the title tags data you input into your site’s source code. According to an article from seroundtable.com, Google has started adding the company’s brand name followed by a colon at the beginning of some headlines in search results. When I gave it a try and searched for site:365outsource.com, it gave me the following result:     Notice that the meta title is White Label SEO Outsourcing to the Philippines – 365Outsource ..read more

Do you spend a lot of time on your computer, reading and answering tons of emails? Are you always working on so many tasks that an 8-hour workday doesn’t seem enough? Are there times when you ‘re itching to hire more staff but you’re not sure if they can do the job as efficiently as you do? If you say ‘yes’ to these questions, you’re probably having a hard time letting go of time-consuming tasks that are better given to someone else.   Some entrepreneurs have difficulty passing over responsibilities to other people. While their reasons vary, one thing is certain: refusing to delegate depr ..read more

“How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin     Bestselling author and entrepreneur Seth Godin is right – there are so many ways to be amazing these days that it’s almost a shame not to strive to be one. These days, anyone with a stable internet connection can sell an item even while on the beach. Every Jane and Joe can upload a video on YouTube for the entire world to see. As a business owner, you can conveniently enhance your reputation through an efficiently managed and optimize website.   Sending the right messages ..read more

In the advent of Facebook likes, many companies assume that customers like their pages because they love the brands that represent them. In truth, it is not always the case. A study conducted by IBM entitled Why People Follow Brands reveals that customers are more pragmatic than emotional. They like a certain Facebook page just to get discounts and only a very small percentage of people surveyed are interested in genuinely connecting with brands.     Create an audience-centered brand story   Consumers nowadays are more intelligent, critical, and skeptical. It’s no longer enough ..read more

The mobile technology boom enables consumers to have more power over the brands they choose to engage with. As more people opt for handheld devices, you are probably wondering if it’s necessary to add a mobile strategy to further boost your brand visibility online.   Here are some considerations which could help you decide whether or not it’s high time to incorporate a mobile strategy into your marketing program.   Mobile Visibility is a must   In a New York Times article entitled Do All Small Businesses Need a Mobile Strategy?, Mobile Consultant Chetan Sharma shared that every ..read more