A content delivery network, or content distribution network (CDN) is an essential component of every modern website or programme. It essentially carries the content you see on your phone, tablet or laptop, whether it’s on a website, an app, videos or images, or any other kind of content. But what is a CDN and how can it benefit your business? In this blog post, we break down the ins and outs of CDNs to help give you a better understanding of their importance in optimising your website’s performance. From faster page loading times to improved user experience, implementing a CDN can take your o ..read more

Creating a solid website content strategy is key to driving traffic, engaging your audience, and ultimately growing your online business. With the vast amount of content available on the web today, it’s essential to have a plan in place to ensure your website stands out from your competition.  In this blog, we’ll share five valuable tips to help you develop an effective website content strategy that resonates with your target audience. From defining your goals to creating content pillars, these tips will set you on the right path towards creating compelling and engaging content that driv ..read more

Creating a visually appealing and user-friendly website is crucial for any online business looking to make a lasting impression on visitors. From captivating graphics to seamless navigation, there are key web design do’s and don’ts that can make or break your site’s success.  In this blog post, we’ll delve into the essential web design tips that will help you create a well-designed website that not only looks great, but also drives traffic and boosts conversions. Whether you’re designing your website from scratch or you’re refreshing your existing design, these tips will set you on the p ..read more

As an online business owner, you know that every little detail on your website can make a big difference in attracting visitors – from writing compelling product descriptions to optimising your images. Meta descriptions are just as important as these elements of your site. That’s because these short snippets of text play a crucial role in enticing users to click through to your website from search engine results pages (SERPs). In this blog, we’ll explain everything you need to know about meta descriptions including their importance for your SEO and the benefits they bring. We’ll also provide ..read more

Influencer marketing has grown rapidly over recent years. More and more social media influencers are emerging and they are helping businesses of all sizes to promote their products or services. Business owners who are utilising this marketing tactic have realised just how useful it can be. In this blog, we’ll explain the benefits of influencer marketing, why influencers are so important, and why you should be using them while you can. But first, let’s take a look at what influencer marketing is. What is influencer marketing? Influencer marketing is a powerful strategy that involves collaborat ..read more

Whether you’re a business just starting out with your website design, or you’re about to begin the process of redesigning your site, the homepage is one area you want to get right. That’s because your website homepage is often the first point of contact with your visitors, so it’s crucial to make a first good and lasting impression of your brand. People are quick to judge, and you can’t afford to send customers in the opposite direction, or worse, to your competitors. In this blog, we highlight five best practices to follow with your homepage design that will help you create a welcoming and u ..read more

As a brand, you’re always constantly striving to improve your online presence and reach your target audience effectively. One crucial aspect of achieving this is to add keywords to your website. Keywords play a vital role in helping search engines understand what your content is about and rank it accordingly in search results.  In this blog, we look into why you need to add keywords throughout your website’s content and how they can help boost your visibility and drive organic traffic to your website. But first, let’s look at what keywords are. What are keywords? Keywords are single word ..read more

When it comes to rebranding, you have to consider that it takes a lot of time and thought. You will need to set a series of goals and reasoning for your new website rebrand and that’s where a rebranding strategy will come in. A rebranding strategy will allow you to set a definitive plan, develop an insight to where you see your site along with its design, and make a plan for measuring the success of your website rebrand. So if you’re thinking about a rebrand for your business, keep reading as we explain why it’s important to devise a rebranding strategy as well as sharing some tips to creatin ..read more

We are thrilled to announce that Fifteen Design Ltd has been recognised by the global Netty Awards, winning the category for Best Web Relaunch for superb design, development and results for our client, Meat & Co. Honouring leading tech companies across the world, the awards set a benchmark for excellence, and are considered among the most respected (and highly sought) accolades in the global digital marketplace and we are proud of the recognition. Market leading quality online butchers and suppliers, Meat & Co chose us to design and coordinate their complete online brand, launch and d ..read more

Brand awareness is something that all businesses have – it can be a logo, a slogan, or even a particular colour – it’s what makes you instantly recognisable to your audience. Many businesses want to know how they’re perceived, yet they don’t have the knowledge on how to measure brand awareness.  You may be surprised to learn that measuring brand awareness is not as difficult as you think. In this blog, we answer the question of exactly how to measure brand awareness by sharing five strategies that actually work. First, let’s look at what brand awareness is. What is brand awareness? Brand ..read more