The world is currently going through a potentially deep economic crisis due to decrease in demand mainly. People fall mainly in one of these categories: poor people used to leave from one paycheck to another, making only essential purchases; new poor – people who had a stable income but lost their jobs due to crisis. They will also make now only essential purchases; people with stable incomes, mainly middle class with incomes not yet affected. They will add to the essential purchases some extras (electronics, vacations etc.) but much under what they used to spent since they have no guarantees ..read more

Design thinking is a technique more and more in fashion lately especially in connection with innovative approaches to design or adapt products, services, processes, business models that can be used in many industries. The roots reside partially in the creativity techniques developed in the early 50’es, but during time many thinkers have contributed with books, articles and methodologies in transforming Design Thinking into a more scientific approach. Important contributions to be mentioned between others are IDEO – a well known global design company  and d.school from Stanford University. The ..read more