In defining what a blueprint for success looks like for managed service providers (MSPs), we can all agree that rarely are two MSPs the same. At the SuperOps SuperSummit 2024, we saw a wealth of experience in the room, and on the stage. As part of the event’s line-up, both Richard Tubb and Stephen McCormick held panel sessions that showcased MSPs from both poles of the growth spectrum. There were also some great speakers, tackling such topics as: the customer experience, creating an aligned technical team and ‘relationomics’. SuperSummit 2024: Blueprint for Success and Supergrowth The event t ..read more

So we’re agreed that content marketing is important for growing your MSP. And you’ll see success when you’re consistent. But what if you really struggle to come up with content ideas? How do you know what to talk about and what your readers want from you? Here are five quick tips to get you started. Find Content Ideas in Your FAQ This is a piece of advice I give to all my clients. If you’re new to blogging, or refreshing your approach, this is the easiest place to start with finding content ideas readers will actually want. What do your prospects ask about most often? What is it about your of ..read more

In this video, I speak to Michael Lawson, the founder of Movebot, an exciting new platform for MSPs. It’s designed to make data transfer quick and easy for MSPs, particularly at scale. Movebot seamlessly migrates data from one cloud platform to another, with minimal downtime and disruption for the client. But what really makes it special is the ability to rapidly move huge amounts of information. I asked Michael if he’d be prepared to do an in-depth video walkthrough for me. We looked at how to configure a project, preparing the client’s team for the move, and post-migration fixes. You can wat ..read more

Tubbservatory Round-Up – Tools and Resources for Your MSP Each week, Richard scours the depths of the internet to uncover vital resources, curating a dynamic collection tailored specifically for IT Managed Service Providers (MSPs) aiming to lead the pack in their industry. Welcome to the Tubbservatory – a lively video series presenting carefully chosen articles, podcasts, events and more. Weaving together the best resources for IT entrepreneurs. The Tubbservatory Round-Up #28 is your portal to the April 2024 edition! We’ve edited together all of this month’s episodes for your viewing delight ..read more

Let’s talk about content marketing. I know, you don’t have time to create content! You’re running your MSP (managed service provider) business – you have to sort out the invoices, meet with prospects, field client calls and resolve problems. How could you possibly fit in content marketing as well? But hear me out – if you don’t make time for it, you won’t have a business that needs all of those other tasks completed. How Content Marketing Attracts Prospects I’ve attended IT industry events, so I know that some MSPs don’t see the point in marketing. Some of the common objections we’ve heard fr ..read more

A profitability matrix is an easy way to determine which of your clients are profitable and which are a drain on your resources as a managed service provider (MSP). The purpose of keeping a record in this way lets you see, at a glance, which of your clients are a good fit for you, and which might be less profitable for your business as a whole. When it comes to your style, what data you choose to keep, and how detailed you want to be, is completely up to you. However, we’ve come up with a few suggestions for you to consider when developing a matrix of your own. The Purpose of a Profitability ..read more

Angus Shaw is the sales director of Brigantia, a UK-based, value-added cybersecurity distributor. Part of the management buyout team that acquired Brigantia in 2016, and he’s played a pivotal role in establishing Brigantia as a top name in the UK cybersecurity space. An Interview With Angus Shaw Cybersecurity Changes MSPs Should be Aware of For him, Angus says the biggest change is that the government is working to raise awareness of Cyber Essentials. And that means no matter what your position in the channel, you have a responsibility to educate SMBs on cybersecurity. “There’s a lot more new ..read more

As MSP (managed service provider) owners and IT professionals, we’re often guilty of chasing the latest tools. But when it comes to green tech, I say that’s no bad thing! So to mark Earth Day, I want to share just a few things that I do. I hope they’re inspiring! What is Earth Day? Earth Day has been celebrated on 22 April since 1972. Initially founded as a response to air pollution and consumption of leaded gas in America, it has now evolved. Today, it’s about encouraging people to reflect on how we care for the world, and to inspire activism to bring about change. After Wisconsin Senator Gay ..read more

Time for another Team Tubb Travelogue! In this instalment, Lenka Koppova catches up with Richard Tubb, Stephen McCormick and a few special guests who are currently in London at the SuperOps SuperSummit Beer & Banter afterparty after a busy week. Grab a cup of your favourite tea or coffee or even something stronger, relax and join them for a fun conversation about the highlights from these amazing events. Plus… the Team Tubb Travelogue Quiz is back! Can Richard and Stephen answer Lenka’s tricky questions? What is the TubbTalk Travelogue? These are ad-hoc, bonus episodes of our regular TubbT ..read more

With cybersecurity remaining a chief concern for Managed Service Providers (MSPs) amid a landscape of ever-evolving threats, it’s reasonable to expect IT providers to have a few protection route options. But should that be done in-house or should you look at outsourced cybersecurity? MSPs have more than merely their own data and reputation to consider. They work for companies and organisations that put immense trust in their ability to manage networking and essential resources. Therefore, MSPs must think carefully about managing cybersecurity for the best, both for their needs and clients.&nbs ..read more