On March 18, 2024, United States Senator Dick Durbin of Illinois sent a letter to four dietary supplement industry trade associations demanding action against the inclusion of dangerous and illegal ingredients in products marketed as supplements.[1-5] The letter focuses specifically on tianeptine, a compound sold as an antidepressant in several European countries that has numerous safety concerns due to its strong affinity for mu-opioid receptors,[6] which can lead to addiction and abuse.[7] Illinois Senator Dick Durbin recently threatened industry with a law forcing Mandatory Product Listing ..read more

5-time Mr. Olympia Classic Physique champion Chris Bumstead has been crushing it with Raw Nutrition, with recent pre-workout releases like CBum Essential Pre-Workout and Thuper Thavage. But aside from pre-workouts, he also has an energy drink brand resting on the other end of the energy spectrum — it’s the highly acclaimed BUM Energy. You read that right – Bum Energy Drink is now available in a Root Beer flavor that just hits the spot! Normally, energy drinks are an arms race to see who can pack the most caffeine and other ingredients into a single can. Refusing to bend to orthodoxy, CBum to ..read more

When Fresh Supps was founded by Greg Helton last year, they hit the ground running. They began by releasing Fresh Pre-Workout — a great daily-driver formula with rock solid ingredients and delicious flavors, and Fresh Amino – an EAA formula that covers both your BCAAs and EAAs. Fresh Supps Pre-Workout is now available for two partners in Australia and New Zealand: Juicy Melons & Kiwi Strawberry We found the fledgling brand’s entrance so impressive, in fact, that they were named the PricePlow Rookie of the Year in our 2023 PricePlow Supplement Industry Awards. Fresh Pre has all of the fav ..read more

Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company. Inside the Vitamin Shoppe Brands In Episode 134 of the PricePlow Podcast, we get an inside look at The Vitamin Shoppe Brands with Tabitha, Brian, and Dustin Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Senior Brand Manager, Tabitha Daley, and Director of Scientific and Regulatory Affairs, Brian Tanzer. After that, we patch in ..read more

Back in February, we announced that Nutrabolt was launching its 5th generation of the C4 pre-workout product line. The C4 line has a decades-long legacy in sports nutrition, but make no mistake, Nutrabolt is bringing some real innovation to this redesign. For example, just last week we covered how the line’s biggest formula, C4 Ultimate Strength, features two different peptide ingredients, so the formula rightfully grabbed most of the headlines in the sports and active nutrition supplement space. The new 2024 version of C4 Sport has landed at Target, and it’s got nearly twice the scoop size ..read more

MuscleSport’s Lean Whey protein powder has become legendary in the industry. In a sea of indistinguishable protein products, Lean Whey manages to find itself standing above the rest due in large part to two critical factors: its absorption-enhancing Fat Metabolizing Matrix, and its delicious, decadent flavors. Just last month, MuscleSport released a Banana Foster Waffle Sundae flavor of Lean Whey, and it is as sinfully delectable as it sounds. Unfortunately for those following a plant-based diet, they don’t get to share in the routine Lean Whey flavor drops. Whey, after all, is an animal prod ..read more

If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on. What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without excessively high peaks or low troughs. Vault Caffeine-Free Brain Energy Drink is powered by a whopping dose of two forms of BHB – Free-Acid D-BHB and Potassium D-BHB… a combination that feels downright phenomenal And of all the systems in the body, there’s none more sensitive ..read more

There are a lot of factors that go into becoming a top-tier supplement brand, and the number of brands that we would consider to be truly elite is quite small. In order to set themselves apart, elite brands need to have everything dialed in – flavors, ingredients, formulas, marketing, label art, and much more. One such brand is none other than RAW Nutrition. Chris Bumstead’s supplement giant has risen to incredible heights in the last few years because it continually hits each of these factors right on the head. Their newest product is no exception. RAW Mass Gainer Mass gainers are for those ..read more

“We have a new product called Brain Power which is a fantastic nootropic. It is good to go. It is really good — it’s like a really CRISP focus, I can feel it. If I’ve got to get on stage like this morning when I presented here, I did 15 minutes but got 3 and a half hours of sleep last night, so before that I took Brain Power. So something like that will lead me to take Brain Power if I’ve got to get up and do something with cognitive requirements.” — Jocko Willink on PricePlow Podcast Episode #132 Introducing Jocko Brain Power Nootropic – Work Harder And Smarter Jocko Willink is a huge beli ..read more

GHOST Lifestyle is always on the move – always releasing new formulas, and new awesome collab flavors. But this announcement is on another level. Every once in a while, GHOST bursts onto the market with a grand slam. April 10th, 2024, is going to be one of those moments, based upon their latest product announcement: GHOST Protein Cereal?! Yep, you read that correctly: The big kid on the supplement block is getting into the breakfast cereal game. With 6 servings per container and 17 grams of protein per serving, this is going to change the way you look at cereal. And it’s in collaboration with ..read more