Hype Off Life
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Los Angeles based magazine putting on for the Hip Hop community. Made for the influential. HYPE Off Life is for the people. The last of a dying breeds. Special cloth. Real Ones. The influential. We strive to document the culture from the inside looking out. Not from the outside, looking to profit. We are not only from the culture, but for the culture. No vulture or click bait needed.
Hype Off Life
4d ago
Indian superstar Diljit Dosanjh recently made history as he kicked off his North American DIL-LUMINATI tour at Vancouver’s BC Place, becoming the first South Asian star to sell out the 55,000-seat stadium.
The show, the first of two sold-out stadium gigs, alongside the upcoming Rogers Center date in Toronto on July 13, received critical acclaim from the Vancouver Sun. They described Dosanjh's music as "high-energy...with slick contemporary pop production on seductive jams" and labeled it "fiercely addictive."
The tour, which continues this month with massive arena and stadium shows ..read more
Hype Off Life
4d ago
Multi-hyphenate film maker, content creator, entrepreneur, and celebrity kid, Tyme Journey is keeping Hip Hop’s roots alive with her own unique twist. The daughter of Hip Hop royalty, KRS-ONE and GSimone, Tyme cites her upbringing being instrumental in her being a quick learner and adept problem solver. All valuable gifts in today’s fast-paced, technology-driven world.
Aside from hosting the House Of Legacy podcast, where she and her guests share their experiences being celebrity kids, Tyme Journey is also the founder of BDP.ONE, a streetwear brand that supports the next generation of ..read more
Hype Off Life
1w ago
Photo credit: Keisha M. Tarver
Sunday, April 28th the iconic El Rey Theatre found international recording artist, Giggs kicking his Zero Tolerance Tour to a crowd of hella hype fans. From the moment we walked in, we could feel the good vibes and energy emanating from the eclectic crowd of fans visiting from various parts of the globe, including Giggs’ hometown of South London.
Internationally known and opening act for the show, DJ Fredy Muks spent a good 30 minutes or so heating the crowd up with new and old school hits from Pop Smoke, Snoop Dogg, Ludacris, and more before turning it ..read more
Hype Off Life
1w ago
After killing her Coachella debut, Coi Leray drops off a brand new vibe, “Can’t Come Back”, produced by TrueBeatzz and Melz of Ear Drummers. The video, which was was directed by the Dragan Aric aka The.97, and creatively led by Alondra Costa with Johnathan Behr as the lead producer, serves as Coi’s high-energy homage to Janet Jackson.
Bringing Coi's vision to life, “Can’t Come Back” not only showcases her artistry but also pays homage to the legendary Janet Jackson’s dance-heavy “Pleasure Principle”. With meticulous attention to detail, Coi captures the essence of ..read more
Hype Off Life
2w ago
Asante Phenix is set to make waves in 2024 with the release of his first single of the year, a track that holds special significance as the lead single from his debut album, "DEADZONE." Titled "KING," the song showcases Asante's prowess as he reflects on his position as the number one option.
With a scintillating soundscape, Asante delivers catchy and hard-hitting flows over a hypnotic Afro House-style instrumental. The chorus reveals smooth R&B-flavored harmonies, signaling the arrival of the king.
Hailing from the DMV (DC-Maryland-Virginia), Asante Phenix is a Ghanaian American v ..read more
Hype Off Life
2w ago
Mez might be a new artist to you, but his time in Hip Hop has been nothing short of legendary. If you were among the millions that streamed Dr. Dre’s critically acclaimed Compton album, you are already familiar with Mez’s work, as he wrote 14 of its 16 tracks. Aside from being a dope writer, Mez is also an innovative film director, having directed J. Cole’s 8x platinum single, “Middle Child”, as well as music videos for Sir and Ari Lennox, plus commercials for Nike and Jordan Brand, among others. Nice stats indeed.
Now the GRAMMY-nominated recording artist, songwriter, music producer ..read more
Hype Off Life
3w ago
Today, multi-platinum R&B iconoclast, style icon, and entrepreneur Brent Faiyaz drops off a new visual for “Best Time” - the most streamed song (97 million+) on his latest album, Larger Than Life.
Directed by Lonewolf, in a cinematic yet vlog-like style, “Best Time” follows Brent along on tour, in the club, at afterparties, and behind some of the most exclusive velvet ropes around the world. Bottles pop, cameras snap, models surround the superstar, and fans cheer - all R&B star sh*t.
“Best Time” follows in the artistic footsteps of Brent’s “WY@“ music video, starring ..read more
Hype Off Life
3w ago
If you were in Los Angeles last Sunday, April 7th, you were doing with one of two things - sleeping or turning up with EPC Music Group in Hollywood for the Rich in the City tour, featuring Blacbohippie, Gabbedon, Kuratalks, and Myghty.
Held at “The World Famous Whisky A Go Go”, where we last covered Mike Jones’ LA show, Sunday exuded three of our favorite words - positivity, hustle, and community. Not only that, the DJ was on point, spinning new hits mixed with throwbacks for the “old heads” (?)
Openers, J. Outlaw, 1 Shot Dealz, and Snubbs got the crowd hella hype with lyrical wordpl ..read more
Hype Off Life
1M ago
Photo credit: @lowkeyinlosangeles
Last Thursday, April 8th renown journalist and author, Soren Baker linked with Hip Hop legend, Malcolm “EDI” Greenidge for a live Q&A and book signing session. Held at LA’s world famous Delicious Pizza, the book signing brought out an eclectic crowd, full of supporters, Hip Hop fans, and avid readers.
Malcolm “EDI” Greenidge (aka E.D.I. Mean), a co-founding member of the legendary rap group the Outlawz, which was founded by Tupac Shakur, has appeared on songs and albums that have sold over 100 million copies, as well as diss track "Hit 'Em Up".
S ..read more
Hype Off Life
1M ago
That Girl Lay Lay, known for her roles on Nickelodeon, unveils her latest music video for the track "I Don't Wanna Kiss," featuring Lil Darius. As Lay Lay's Nickelodeon series reaches its final season, she continues to showcase her musical talent and growth as an artist. The music video, adorned with anime frames, enhances the song's vibe and complements Lay Lay's boss-like delivery.
Renowned for her infectious energy and musical prowess, Lay Lay's transition from child star to emerging music artist has garnered widespread attention. "I Don't Wanna Kiss" underscores her versatility, bl ..read more