BigFeat Events, recognized for orchestrating captivating endurance events, stands out for its dynamic blend of cycling and running sportives. The recent "Beast to the East" cycling sportive, held on May 21st, is a sterling example of their commitment to crafting exhilarating experiences. A cornerstone of the success and popularity of these events has been the provision of Sustain Go! energy gels, generously sponsored by Elivar. At the "Beast to the East", athletes demonstrated impressive endurance, fuelled by the free and sustained energy provided by Sustain Go! This unique energy supplement ..read more

Did you know that Nicotinamide Mononucleotide (NMN), the star ingredient in numerous anti-aging supplements, also moonlights in several foods you might already enjoy? It's true! NMN is a vital precursor to NAD+, a molecule crucial to many biological processes, like cell growth, DNA repair, and metabolism. But as we age, NAD+ levels take a hit, and bolstering them through NMN intake can be beneficial. Now the question arises, can we simply count on our daily meals for our NMN fix? Consider edamame, avocados, broccoli, cabbage, and cucumbers - your NMN special menu. A 2016 study revealed that ve ..read more

In the quest for a longer, healthier life, recent studies have found an encouraging connection between endurance and outdoor sports and longevity. One of these studies, conducted by the International Longevity Centre UK, analysed Commonwealth Games competitor records dating back to 1930. The study revealed that top-level athletes can live up to five years longer than the general population, with men's longevity boosted most by 24% - 29% in case of aquatic, track and indoor sports, which translates to between 4.5 and 5.3 extra years of life. Women experienced a 22% increase in longevity across ..read more

Imagine fueling your workouts with an energy gel that doesn't cause stomach upset, insulin spikes, or energy crashes. Sounds too good to be true? We've spent years researching and perfecting a sustained-release energy gel that addresses the common issues of conventional gels. So, why is SUSTAIN GO! different, and why should you choose it over other alternatives? Let's dive in. The Science Behind SUSTAIN GO! Collaborating with Kaneka, a global leader in pharmaceutical and nutritional solutions, we've formulated SUSTAIN GO! using isomaltulose, and Kaneka Ubiquinol. Isomaltulose, featured in our ..read more

Nicotinamide mononucleotide (NMN) is a molecule that has been receiving increasing attention in the field of longevity research. NMN is a precursor to nicotinamide adenine dinucleotide (NAD+), which is a critical molecule in energy metabolism and cellular repair processes. As we age, NAD+ levels decline, which is thought to contribute to the aging process and age-related diseases. NMN supplements are believed to be a promising solution to increase NAD+ levels and improve cellular function. Studies have shown that NMN supplementation can improve cardiovascular function, enhance muscle function ..read more

At Elivar, we understand the importance of a healthy immune system for active people, which is why we're proud to partner with CurraNZ. As we transition out of winter and into spring, our immune system can be vulnerable to attack. The changing temperatures, pollen, and other environmental factors can weaken our natural defences and make us more susceptible to illness. That's why it's crucial to take steps to support your immune system during this time of year. And one of the best ways to do that is by incorporating CurraNZ Immune Support into your daily routine. Why CurraNZ Immune Support Deve ..read more

Trail runners consume gels for a quick and easily digestible source of energy during long and strenuous runs. Gels provide a concentrated source of carbohydrates which are  converted into glucose and absorbed into the bloodstream, providing a source of energy to help maintain performance and delay fatigue. Additionally, they are lightweight, portable and easy to consume on the go. Not All Gels Are Created Equal While gels can be a convenient and effective source of energy for trail runners, some runners may experience stomach discomfort or upset when consuming traditional fast-acting gels ..read more

I took up running in 1999 when I got a job as a Cardiac and Respiratory Physiotherapist, completing in my first marathon in London 2001 (3.36 aged 28) then doing every London until 2019 through the Good for Age entry system. Like many athletes, my times started to slow as I approached 40, so I changed my training, used breathing techniques to optimise my performance and started using Elivar products with great success.  This fuelled me to a series of post-40 PBs including my best marathon times of 2.48 (2014 & 2016) and 2.49 in 2019 aged 46. 2020 proved to be a different year for us a ..read more

We never liked Gels. They were the epitome of unhealthy - a turbo charged sugar bomb designed to deliver as much sugar as possible into our blood stream. The result for many a marathon runner, cyclist or triathlete was stomach upset and cramps, bloating and the long term damage of repeat insulin spikes during exercise. We stood by at many a Running, Triathlon or Cycling expo watching hundreds of otherwise health and sane people swarming around our competitors stands grabbing as many gels as they could lay their hands on. Our bank manager would say "you should sell that rubbish!". Our nutrition ..read more

It's a fact - it takes longer to recover as we age.  That doesn't mean we need to do less. It means we should pay more attention to the kinds of nutrients we're providing our body. If you're finding that it is getting a little harder to recover from your favorite session, it may be your recovery drink that needs to change - not the session! RECOVER - QUICKLY Most people understand that taking protein after exercise aids recovery - the protein breaks down into to Branch Chain Amino Acids (BCAAs), the building blocks for muscle repair and growth. When you consume a standard s ..read more