In the first three quarters of 2022, the total number of China’s domestic tourists reached 2.094 billion person-trips, a year-on-year decrease of 595 million or 22.1%, according to a survey conducted by the Ministry of Culture and Tourism. Among them, the number of domestic tourists of urban residents was 1.599 billion person-trips, down 17.3% year on year; the number of domestic tourists of rural residents was 494 million, down 34.6% year on year. Domestic tourists in the first quarter was 830 million, down 19.0% year on year; Domestic tourists in the second quarter was 625 million, down 26 ..read more

The WeChat advertising team announced the launch of WeChat search advertising on 3 November 2023, which supports competitive promotion capabilities. According to WeChat, search ads will support six promotion goals, including WeChat Official Account promotion, sales lead collection, products promotion, branding events promotion, app promotion, and WeChat Mini Games promotion. WeChat search results on “hotel” and search ads It supports three landing page types, namely, native promotion page, WeChat Mini Program, and custom link. And, based on the search ability of WeChat, WeChat search advertisi ..read more

This year, Alibaba’s Tmall Double 11 pre-sale will start at 8:00 p.m. on October 24. Compared with the pre-sale started on October 20 or 21 in previous years, the pre-sale time of this year’s Double 11 has been shortened. Double 11 started as China’a largest online shopping promotion campaign in November and has now expanded to offline and various industries. The selling period is divided into two waves: the first wave is from 8:00 p.m. on October 31 to November 3, and the second wave is from 8:00 p.m. on November 10 to November 11. The discount is 50 yuan less for every 300 yuan orders acros ..read more

WeChat, Alipay, and short video platforms (Douyin, Kuaishou, etc) have become the most important platforms for Chinese merchants' private traffic operation according to a report from iResearch. More than 80% of businesses believe that the cost of private traffic has increased by 40%, so the conversion rate and leveraging public traffic have become the core focus. Under the catalysis of the epidemic, the private traffic operation of merchants entered a fast growth period, and the refined operation became a consensus. In the iResearch survey, 77.3% of merchants were satisfied with the improvem ..read more

The domestic demand for shoes and clothing in China has continued to grow rapidly and has leaped to the largest single footwear and clothing consumer market in the world, accounting for a quarter of the total, according to a recent McKinsey whitepaper. In this period of rapid development, driven by various factors such as economy, culture, and consumption habits, China's fashion consumption has gone through four stages. From the basic consumption driven by exports and production at the end of the last century to the development and enjoyment consumption, and then to the recent emotional cons ..read more

It is not new for Chinese shoe and apparel brands to get involved in coffee, tea, and even catering products and services. Earlier, some luxury fashion brands tried to sell coffee drinks in the store. According to the information on China Trademark Network, Xtep (China) Co., Ltd. recently applied for the registration of 3 "TE coffee" and 3 "XTEP COFFEE" trademarks. A relevant person from Xtep's marketing department revealed that currently only the flagship store on Chunxi Road in Chengdu City is planned to be opened as a pilot. It will be located on the second floor of the store on Chunxi Ro ..read more

Mobile app download channels integrated with users' lifestyle use case scenarios have gradually become the focus of mobile app vendors, shortening the download process and improving the user experience. The top download sources of mobile apps in June 2022 in China are Huawei App Store (909 million downloads), App Store (729M), and Oppo App Store (528M), according to data from QuestMobile. Top 10 Download Sources of Mobile Apps in China Among the top 10 sources, only App Store (6.3%), Baidu, and TapTap saw positive growth compared with June 2021. Statistics: China Apps List (Top mobile apps b ..read more

Advertising spend in China in the first half of 2022 decreased by 11.8%, according to data from CTR. China's advertising market saw contractions in multiple industries; IT Products & Services and Entertainment's ad spend decreased by over 40% in H1 2022. Almost all top 10 industries by total TV ad spend saw various degrees of decrease except Personal Commodities. Among the top 10 industries by total internet ad spend, only IT Products & Services (45.9%), Business Services (21.7%), and Entertainment (68.2%) saw over 20% growth in H1. Compared with 2021, the proportion of net increase ..read more

RMB saving deposits increased by 18.82 trillion yuan in the first half of the year, an increase of 4.77 trillion yuan year-on-year, according to data from People's Bank of China. Household saving deposits increased by 10.33 trillion yuan in H1 2022, non-financial enterprise deposits increased by 5.3 trillion yuan, fiscal deposits increased by 506.1 billion yuan, and non-banking financial institution deposits increased by 951.3 billion yuan. In June, RMB deposits increased by 4.83 trillion yuan, an increase of 974.1 billion yuan year-on-year. Household deposits increased by more than 10 trill ..read more

Baidu unveiled on 21 July 2022 its next-generation fully autonomous vehicle (AV) Apollo RT6, an all-electric, production-ready model with a detachable steering wheel. Designed for complex urban environments, Apollo RT6 will be put into operation in China in 2023 on Apollo Go, Baidu’s autonomous ride-hailing service. With a per unit cost of RMB 250,000 (about $37,000), the arrival of Apollo RT6 is set to accelerate AV deployment at scale, bringing the world closer to a future of driverless shared mobility. Baidu Apollo RT6’s steering wheel-free design unleashes more space to craft unique inter ..read more