In the present-day digital-first world, where visual aesthetics hold paramount importance, businesses In the present-day digital-first world, where visual aesthetics hold paramount importance, businesses increasingly rely on photo retouching to make their products appear perfect. Research from a recent study indicates that approximately 80% of customers prefer to purchase from brands that provide personalized products. Notably, industry leaders who have capitalized on the product photo retouching strategy to market personalized products have seen a 15% rise in revenue and a 30% increase in mar ..read more

The phrase, “a picture is worth a thousand words,” encapsulates the central role visuals play in the bustling world of digital marketing. With the information age in full swing, the impact of powerful images in advertising campaigns cannot be overstated. Photo editing for advertising plays a pivotal role, allowing advertisers to enhance their photographs and create a lasting impact on their target audience.  According to MDG Advertising, a staggering 67% of consumers assert that the quality of a product image is ‘paramount’ in influencing their purchase decision.  Thus, High-quality ..read more

High-quality images are crucial for product visibility and market success. Visual content has become a cornerstone of marketing strategies across various industries, driving audience engagement and boosting sales.  Achieving flawless photographs often requires expert image clipping and background removal, a process that demands time and expertise. However, managing this task in-house can be resource-intensive and challenging. To overcome these hurdles and optimize efficiency, many businesses are now turning to outsource their image-clipping services.  Let’s delve into the significanc ..read more

Product photos play a crucial role in eCommerce marketing. A study reveals that 75% of online shoppers rely on product photos during decision-making. While there are many product photo editing techniques to attain high-quality marketing images, one powerful technique that significantly contributes to the success of online stores is the use of clipping paths. Most marketers believe that in product photo editing, the product should take at least 75% but not more than 90% of the full image. Clipping paths play an essential role in optimizing marketing images for enhanced impact and better convers ..read more

AI is disrupting every industry, and it’s not surprising that the photo editing industry is also seeing a wave of change with the advent of AI-based tools. 2023 began with the introduction of many new AI capabilities. Among these, one of the most talked about is the text-instruction-based photo editing feature of Playground AI. This feature promises faster edits and customizations to images to streamline the art of photo editing. But with the coming of this feature, a growing concern has plagued the photo editing industry- Is the Photo Editing Feature of Playground AI a ‘REAL THREAT’ to Photo ..read more

Millions of great photos could be taken with older low-resolution cameras lying idle and useless because they cannot be printed. When photos are taken, cameras capture pixels of the subject and its surroundings. Because older cameras capture fewer pixels, when such images are printed, the pixels in the photo will spread out and become blurred. Adobe, the technology wizard of photo editing, has created Super Resolution, an ingenious feature to quadruple the size of such photos. What is Super Resolution? Super Resolution is a remarkable feature that uses artificial intelligence to quadruple the ..read more

Photo editing is essential to fashion photography. Every shot needs to be nothing short of perfect. The fashion industry thrives on photography. It adds value to the brand, so photo retouching is required to get the most value out of every photo.  All top fashion experts go to extraordinary lengths to enhance the visual appeal of their photos. Some top companies, like Adidas and Victoria’s Secret, have more than eight retouched and edited product photos per page. That should prove the value they find in photo editing services. Why is photo retouching so important? We will explore the answ ..read more

Finding the right image post-production services is an important step that guarantees the production of high-quality photos. Posts with high-quality images get over six times the engagement compared to text-only content. Even photos that are taken with sophisticated cameras benefit greatly from post-production. Image post-production services ensure that colors, lighting, and all photo elements are well-balanced. That gives it the most significant impact. We will closely examine the professionals who need image post-production services so that their images have the biggest impact. The Professio ..read more

Image editing is an essential part of photography that helps enhance the quality and usability of the image. Outsourcing image editing fetches many benefits.  Yet, due to its many myths and misconceptions, most photographers, marketers, and branding professionals are skeptical about outsourcing the editing process.  Five common myths about outsourcing image editing are: 1. The Consistency in Style is Lost Photographers are concerned that by outsourcing the image editing process, the consistency in the style of the images may be compromised.  But this isn’t true! When outsourcing ..read more

Artificial Intelligence (AI) has been integrated significantly into photography in the past few years. Most of the smartphone camera features that we love are AI-based. For instance, when your smartphone’s camera focuses or identifies a subject while capturing an image, that is an AI program. Once the AI program identifies the object, it adjusts the image so that the subject remains the center of focus. There are several such examples of AI-based programs in photography. Background Recognition The camera feature that recognizes its surroundings or background is an AI-based program. In an Apple ..read more