As a marketer, you want to connect with your audience. You want customers and clients to think your brand is friendly, approachable, and easy to work with. So when your manager comes in and suggests increases in automated efforts, you’re skeptical. How can a human connection be automated? How can you make customers trust you without personal emails and phone calls? Whether you work at a small company that’s growing or a large company that’s disconnected from its customers, you can add a personal touch to your customer communications, even if you have hundreds or thousands of contacts. Here’s h ..read more

Welcome to Part 2 of our guide to driving traffic online! In Traffic Academy Part 1, we covered what online traffic is, why it matters, and how you can increase it using free methods. In this section, we will cover the paid methods you can use including Facebook ads, banner ads, solo ads, and PPC advertising. By the end of this series, you will have the knowledge to form a strategy which integrates both paid and free traffic methods to get the results you are looking for. Let’s get started! Paid Traffic Methods Facebook Ads Facebook ads are available through the Facebook platform as long as yo ..read more

If you have a website, you have to understand online traffic. Entrepreneurs who know how to drive traffic to their sites (and convert it), are the ones who are making 5, 6, and 7 figure incomes. As for those who haven’t quite figured out the traffic formula…they are more in the 2, 3, and 4 figure range. As you can see, traffic is a crucial piece to the online business puzzle. So, we created this guide to teach new digital marketers owners how to use it effectively. We’ll start by introducing you to online traffic and all the basics. Then, you’ll learn tried-and-tested traffic strategies that w ..read more

As digital marketers, we know that one of the most important metrics of business is the size of your email list. But hear this: email marketing is evolving. As the CEO of Sendlane, I’ve been fortunate enough to see a lot of email marketing data come through our hands (to the tune of over 7 billion emails). It’s interesting to see the different types of email list sizes and compare the actual activity that comes with them. And, I’ve come to realize that the question is no longer the “size of your list.” Now it’s “how active is your list.” And yes, I’m talking about your open and click-thro ..read more

No one’s reading your content. That’s exactly what you’re thinking because it’s been a week and no one’s visiting your blog, sharing it or commenting on it. And it’s not like you’re still trying to work out how to get your post to line up with your social media followers. You know what they like, you know what they share, but do you know why no one’s reading your content? It’s your headline. And no matter how many hours you take crafting the perfect headline, you have no idea how to make it more powerful to entice readers. Even if your headline isn’t attention-grabbing, there are hacks that’ll ..read more

Do you have trouble getting your content shared? Boy – are you not alone. There have been several studies lately that paint a downright depressing picture about how much content gets shared. The good news is this doesn’t have to be you. And given how low the bar is for getting shares, the tips I’ve outlined below can give you a serious edge. Why? Because so many marketers are so bad at getting their content shared, if you can become even decent at it, you’ll have a huge advantage. The sad state of content shares One of the biggest studies of content shares comes from BuzzSumo and Moz. The ..read more