AIA Vitality has partnered with TVNZ, in collaboration with AIA’s media agency Together and NZME, to launch mental wellbeing series The Upside. In this series, host Scotty Stevenson sits down with well-known New Zealanders for an insightful and inspiring conversation about mental wellbeing. Over six episodes, notable Kiwis including Sir Graham Henry, Jason Gunn, Dame Valerie Adams, Hayley Sproull, Detective Inspector Scott Beard and Awa Puna, will share powerful and unique stories about the struggles they’ve faced in their own lives, how they’ve overcome them, and what they do to protect their ..read more

With the entry deadline for the 2024 YouTube-NZ Marketing Awards fast approaching on Friday April 26 (extension deadline May 3), we catch up with Julie Chappell, Marketing Manager at Brother New Zealand on their big wins from last year and why the awards are so important for the marketing industry. What did you win? At the 2023 NZ Marketing Awards, Brother won Best B2B Marketing Campaign and Excellence in B2B Marketing Strategy. What was it about your entry that stood out? For me, it was the way we demonstrated the impact of the campaign on our business. Sales and market data showed how we ach ..read more

Integrated marketing and communications agency Bastion has appointed industry leader, Cheuk Chiang, as CEO for Australia and New Zealand. Chiang, whose career has been in creative, media, data and technology, will be responsible for driving business expansion and have operational and P&L responsibility across Bastion’s ANZ business. Bastion Group CEO Jack Watts says the appointment represents the latest major step in agency growth and continued success within Bastion. “We’ve been in business almost 15 years and it’s a thrill to bring in someone of Cheuk’s calibre to lead our business acros ..read more

Blutui, a digital delivery platform for advertising agencies, is thrilled to announce the appointment of Amir Mireskandari to its board. The addition of Mireskandari to the board is a strategic move aimed at leveraging his wealth of knowledge and leadership skills to drive Blutui’s continued growth and global influence. Mireskandari’s career spans over two decades, with previous roles at Ogilvy, M&C Saatchi Australia and Leo Burnett Australia. “We are thrilled to welcome Amir Mireskandari to our Blutui Board, his exceptional track record in delivering innovative solutions and driving opera ..read more

Publicis Media Exchange (PMX) New Zealand has announced it has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, a global leader in evidence-based marketing. By joining the Ehrenberg-Bass Sponsorship program (the Institute’s marketing research and development program), PMX New Zealand ensures foundational marketing knowledge becomes a key pillar of the PMX Research platform. Built by PMX ANZ, Publicis Groupe ANZ’s media investment and intelligence practice, the PMX Research platform is focused on moving beyond media metrics to drive client outcomes. PMX New Zealand’s spon ..read more

The Creative Store’s latest Creative Talk is with Matthew Ramsay, Design Director of the global brand MitoQ. Matthew’s career has spanned agency and client side. The Creative Store finds out more about his journey and the differences between being a creative in an agency vs in-house client side. Matthew, give us the backstory – who are you and what’s your career journey to date? Hi there, my name is Matthew, I’ve been working in the creative industry now for over 20 years. I got interested in design through skateboarding, there were cool graphics everywhere, boards, tees and magazines – this i ..read more

With the entry deadline for the 2024 YouTube-NZ Marketing Awards fast approaching on Friday April 26 (extension deadline May 3), we talk to Julian Smith, general manager global marketing of apple distributor Rockit Global on their big win from last year’s awards and why they’re encouraging other businesses to enter. What did you win?  We were delighted to win the New Zealand Marketing Team of the year, which meant a great deal to the entire business. What was it about your entry that stood out?  The entire Rockit Global team faced significant challenges in 2023, with Cyclone ..read more

TBWA\Group New Zealand has announced the appointment of Simon McCorkindale as technical director for Digital Arts Network (DAN) and TBWA\Group. McCorkindale brings experience in game design and software engineering to DAN and the wider TBWA\Group NZ. The technical and gaming requirements of the group are growing at pace, locally and internationally with a wide range of local partners like The Fono, Southern Cross, Landpower, Fletcher Living and global partners like Discover Card, Booking.Com for Business and AWS. McCorkindale’s career has spanned roles in Japan, Singapore, Thailand, China, Hon ..read more

A gelato maker has appointed Auckland-based public relations agency Impact PR to implement its communications strategy as it begins a multi-channel expansion programme.  Manufacturer and retailer Island Gelato Co., which started 10 years ago as a kiosk on Waiheke Island then grew into a chain of five retail stores with a wholesale supply arm, will launch six of its 70-plus flavours in all Farro supermarkets. Ana Schwarz, Masterchef runner-up and Island Gelato co-founder, says the move into premium supermarkets and hospitality channels is the first stage in the company’s five-year expansio ..read more

TVNZ has today announced the appointment of Valerie Walshe to the role of Chief Revenue Officer. Walshe is a sales and marketing leader with experience across technology, finance, media and telecommunications. Most recently, Walshe was General Manager, Brand and Operations (Global) at Xero. Jodi O’Donnell, TVNZ CEO, says “I am delighted to welcome Valerie to TVNZ. She has extensive experience across commercial, marketing and technology and joins us at a crucial time, as we double down on our ambition to be a digital-first media organisation and implement our strategy to triple digital advertis ..read more