Customers will lose access to the Universal Analytics interface on July 1, 2024. This is a critical deadline for hoteliers, as all historical data stored within Universal Analytics will be permanently deleted. While the standard sunset took weeks to complete, the full Universal Analytics shutdown will happen within one week. NB: This is an article from Travelboom Subscribe to our weekly newsletter and stay up to date With the loss of access to the Universal Analytics interface and API approaching, hoteliers should have already made the switch to GA4. If you haven’t ..read more

The recent h2c GmbH Digital Hotel Operations Global Study – of which we were pleased to be one of the sponsors – found that hotels use a wide variety of systems for gathering data about guest preferences. NB: This is an article from Dailypoint Subscribe to our weekly newsletter and stay up to date And whilst this is not at all surprising, and is indeed necessary for hotels to maximize the amount of data they can collect, it can cause problems and limitations where the systems are not fully integrated with a central guest profile. In this article, we will explore these issues in more detail ..read more

We are delighted to welcome XLR8 RMS as an Expert Partner In this “Who Are We” interview we are joined by Natasha Pereira, Sales Director Through our conversation you will hear more about XLR8 and their solution, looking at the backstory to their formation, geographical focus and typical client profile. We also touch on how XLR8 leverages Artificial Intelligence to empower hoteliers with essential tools to streamline operations. From forecasting and price recommendation to project management and business intelligence for revenue. Finally we hear Natasha’s views on what separates XLR8 from othe ..read more

Below you will find brief introductions and links to 5 case studies which can help hoteliers looking to optimize revenue, develop sophisticated pricing strategies, refine revenue management strategies, streamline operations, or seize opportunities in times traditionally considered off-peak. NB: These case studies are from Atomize, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date The Arcade Hotel Are you striving to navigate the complexities of the current hospitality landscape? Wondering how to adapt and thrive amidst fluctuating demand and the relentless que ..read more

For over 20 years, hotels have been competing with OTA’s for direct bookings. The OTA’s are winning, and frankly, it’s not a close fight. NB: This is an article from gcommerce Subscribe to our weekly newsletter and stay up to date As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers. The newest battlefield is hotel metasearch, and OTA’s have committed an outsized portion of their attention and budget to ensure they dominate the field. The response from hotels has been tragically tepid. The case for metasearch Metasearch ..read more

In a recent conversation I had with an asset manager who was underwriting a hotel in the metro Atlanta area, it was determined that for each incremental 50k of profit achieved, the hotel asset value went up approximately 600k. Imagine if your revenue team fully understood this. NB: This is an article from Revenue Generation Subscribe to our weekly newsletter and stay up to date Hotel asset management and revenue optimization are two critical components of a successful hotel operation, each playing a unique role yet deeply intertwined in maximizing profitability and ensuring the long-term vi ..read more

Never in human history have we had access to as much data as we do today. In recent years, the tools and strategies we use to process and understand insights derived from this data have become one of the hottest commodities – and with good reason. NB: This is an article from Flyr for Hospitality (formerly Pace Revenue), one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Organizations are able to harness the power of data to gain a deeper understanding of their operations, customer behaviors, and market trends, unlocking competitive advantages. Data-driven decis ..read more

Efficient hotel pricing strategy is a must-have for today’s hoteliers to increase their overall profitability. Hotel revenue managers should understand various aspects including distribution mix, demand forecast, competition pricing and consumers’ buying trends, etc. to manage pricing more effectively and to increase hotel profit. NB: This is an article from BEONx, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Let’s analyze some of the important components to come up with the right pricing strategy to increase hotel revenue. C ..read more

When thinking about a hotel’s current technology capabilities, what comes to mind? Innovation? Long-term growth potential? Guest personalization? Open API architecture? Intuitive design? All of these are essential for operating in today’s competitive landscape. NB: This is an article from Amadeus Subscribe to our weekly newsletter and stay up to date Technology upgrades are proving to be top of mind this year, as hoteliers using legacy software or those with major gaps in functionality are increasingly worried about being outperformed. As a result, new global research from Amadeus  ..read more

Hey there, folks! Welcome to talk about something you all use but might not always think of as a marketing superstar – WhatsApp! Yep, that’s right, the same app you use to chat with friends, share memes, and send those endless “good morning” messages. NB: This is an article from Chatlyn, one of our Expert Partners Subscribe to our weekly newsletter and stay up to date But hold on to your hats because you’re about to dive into a whole new world of WhatsApp – the world of WhatsApp marketing examples. In this article, we’re going to show you how real businesses are using WhatsApp to m ..read more