Keyword research is the process of identifying the words and phrases that people use to search for your product or service in search engines like Google. Choosing the right keywords is one of the main factors that will determine the success of your SEO campaigns. If your website is not optimised for the right keywords you will be missing out. Read on to find out more about the importance of building an extensive keyword list and how to choose the right keywords. Why Is Keyword Research Important For SEO? If you think of keywords as the building blocks for SEO, then keyword research is all abou ..read more

Search engines are used widely for research before buying a product or service (Google says it’s over 50%), so this makes a compelling starting point on why SEO should be a priority. There’s little point in having a website if no one can find it, and search engines are usually the primary traffic source for successful websites.  What Is SEO? Search Engine Optimisation (SEO) is all about getting your website to the top of Search Engine Results Pages (SERP’s) with the view to increasing both the quantity and quality of organic traffic to your website. In other words, SEO ensures that s ..read more

Heard of SEO but not really sure what it is or how it can be of use to you and your business? Read on to find out more about Search Engine Optimisation, tips for boosting local and video SEO as well as some insight into what an SEO specialist can do for you! What Is SEO And Why Is It Important? Search Engines scour their way through masses and masses of data to try to provide the searcher with what they are looking for. How do they find your website? And what makes them choose to display your listing above those of your competitors? This is where the basics of Search Engine Opimisation (SEO) c ..read more

Responsive Web Design (or RWD) is not just a trend or optional design extra any more – it is now an industry standard. If your website is not user friendly on all devices and all screen sizes then you are missing out! With more and more users accessing the internet from their smartphones, laptops or iPads, many of the people viewing your website will be doing so from smaller, unconventional sized screens. A responsive web page detects the screen size currently being used and automatically resizes and readjusts the elements of the page so that it can be viewed optimally. A flexible and fluid la ..read more

With the start of the New Year fast approaching, now is the perfect time to go over your web projects and do a little housekeeping. Sometimes things get out of date or pushed to the bottom of the to-do list when you are busy during the year – and with the year we have had in 2020 it’s worth putting in a little effort to be able to begin 2021 with a clean slate and a good platform for your online presence. New Year Website Checklist Lots of these tasks are quite simple and once out of the way, will leave room for new growth – check out our 13 simple ways to improve your website for the New Year ..read more

Creating a professional website is one of the most important aspects of any digital marketing strategy. Your website performs a number of important tasks including to inform, explain, boost brand recognition and drive sales. Optimising the design of your website can make a huge difference to its effectiveness and also increase conversions. What do you need to put on your website? Take a look below for our top 5 tips for things to include when designing your website. 1. Create An Effective “About Us” Page Every website should have an “About Us” section – it’s what bridges the gap between the vi ..read more

Looking for a versatile website platform that allows you to start a blog, post video tutorials, set up an eCommerce site, create a portfolio and manage your own edits and additions? Then WordPress is the one for you! Read on to find out more about how to use WordPress, its functionality and how to safely keep it up to date. What Is WordPress? WordPress is a free open-source content management system (CMS) that allows you to create high-quality, modern websites. When using WordPress, website basics can be created, edited and content published all without any programming knowledge. WordPress wor ..read more

Improving the user experience (UX) is one of the driving forces of modern web design trends and practices. Creating a pleasant experience for visitors to your website means they’re much more likely to stick around, keep browsing and ultimately feel happy placing their trust in your business. Positive user experiences give the impression you are professional and understand your customers needs and point of view. This is great news for search engine results too as they promote websites that give searchers what they want, and everyone knows that happy Google equals more effective digital marketin ..read more

Many businesses don’t understand the value of building blog content on their website. We often get asked questions like why do I need a blog? And what does blogging do for my business? The short answer here is the importance of blogging stems from one of the key factors in all digital marketing strategies – good content. When looking to build a stronger online presence and improve search rankings good content is arguably the most important factor in any SEO strategy. Your blog should be a major contributor to creating fresh, relevant content that covers all relevant search terms and phrases, p ..read more

Since starting 20 years ago, the Google online ads platform has gone through many iterations and has established itself as the dominant online advertising option in New Zealand. It’s no surprise that in 2020 Google Ads continues to be a crucial component of internet marketing.     Paid Search Is Still On Top  61.3 per cent of New Zealand’s total internet advertising revenue was generated by search engine ads according to the 2020 Second Quarter Digital Advertising Revenue Report from the Interactive Advertising Bureau (AIB) of New Zealand (1). We hear a lot about the rise o ..read more