Digital Marketing Funnel for Your Online Business Marketing Metrics Digital Marketing Funnel for Your Online Business Marketing Metrics In nearly a decade online, I can count on one hand the number of times a potential client didn't say something along the lines of: Marketing is overwhelming. It can almost feel like the game is stacked against you like it's needlessly complicated just to make it hard to get ahead. With all the components of digital marketing, it's no wonder we get off the rails sometimes (or want to pull our hair out). We've got: Content marketin ..read more

If You're Trying to Get More Traffic, Here's a Better Way Marketing Metrics If You're Trying to Get More Traffic, Here's a Better Way Marketing Metrics My 18 month old likes to bite furniture (and walls, people, dogs, etc.) to get his sister's attention. This definitely gets her attention but it's not the kind of attention he's looking for. When he instead, walks over to her, gives her an epic 10 second squeezie hug complete with delicious baby noises, he also gets her attention. And it usually means that she'll put down the 10lb novel she's currently reading to ..read more

What To Do If Your Marketing Isn't Working Marketing Metrics What To Do If Your Marketing Isn't Working Marketing Metrics Imagine walking into a pharmacy and buying every single medication and supplement that was lining their shelves in an expensive, but hopeful attempt to cure a bothersome symptom. Sounds like a strange way to spend a Saturday night, doesn't it? Most of us would head over to our friendly family doctor or even the walk-in clinic and get a diagnosis from a trained professional before buying remedies. Then we can walk into that same pharmacy, presc ..read more

Can't Keep Up? 5 Ways to Simplify Your Marketing Marketing Can't Keep Up? 5 Ways to Simplify Your Marketing Marketing Do you spend 20 hours per week marketing your business? According to a survey of 1300 small business owners, 20 hours is about average. Just think of all the things you do that fall under the big marketing umbrella: Social media Blogging Podcasting Video creation Live streaming Email marketing Podcast/article interviews Presentations/Workshops Speaking Webinars And then ballpark how long each of those things takes to plan, research, outline, prepa ..read more

How to Know When it's Time to Stop DIY-ing Your Website Persuasive Web Design How to Know When it's Time to Stop DIY-ing Your Website Persuasive Web Design With the proliferation of free themes, website builders and low cost options, it makes a lot of sense to ask yourself the question: Why should I pay for a website designer when I can design a website myself? And honestly, there is one pretty good reason you SHOULD build your website DIY-style. And that reason is budget. If your business isn't making money yet, you don't have personal funds to cover it or can't ..read more

Is Your Business Marriage Material or a One Night Stand? Sale Funnels Is Your Business Marriage Material or a One Night Stand? Sale Funnels We've all had one of those friends. They'd meet a new guy, it was all rainbows, sunshine and lollipops, then next time you're out for coffee – it's over and only to begin again with someone new in a few weeks. The guy got boring. Or he wasn't who he said he was or he didn't like Macadamia Nut Brittle ice cream – you know how these things go. While it's easy to see this kind of “thrill of the chase” in our friends, it's harder ..read more

Why Your Last Website Design Failed to Grow Your Business Persuasive Web Design Why Your Last Website Design Failed to Grow Your Business Persuasive Web Design You know that anticipation filled moment before you make a new web design live? The moment when anything is possible? When the design can catapult you to fame and fortune. When the design can get you booked on the biggest podcast in your niche, and they get in touch with you, not the other way around. When the design can help you finally make this hobby-business into a business-business. So… you hold your ..read more

8 ConvertKit Automations to Enhance Your Marketing While Saving Time Email Marketing 8 ConvertKit Automations to Enhance Your Marketing While Saving Time Email Marketing ConvertKit is the darling of the email marketing world at the moment – and with good reason. Up until now, it's been impossible to find the level of automations, segmentation and email personalization that ConvertKit offers in such an affordable monthly package ($29 to start). But depending on your subscriber count, you'll likely be paying than you're used to, especially if moving over from a pro ..read more

List Building Steroids: How to Use Special Events to Build Your List Email Marketing, List Building, Lead Magnets List Building Steroids: How to Use Special Events to Build Your List Email Marketing, List Building, Lead Magnets If growing your list is taking forever (or what feels like forever) you may be coming at it the wrong way. While it's important to have a solid list building foundation on your website to ensure you're converting as many interested visitors to subscribers as possible, there are also a ton of ways to super charge your list building efforts i ..read more

3 Reasons People Aren't Signing Up for Your List Email Marketing, List Building, Lead Magnets 3 Reasons People Aren't Signing Up for Your List Email Marketing, List Building, Lead Magnets Remember back when you were a teenager and your parents were finally away for the entire weekend. The weekend when you invited everyone you knew over for the most epic party. Then as Saturday afternoon turned into evening, you're left sitting at your kitchen table with your besties and not a single person more? Just me? Ok, maybe that's true but I know it's also a common feeling ..read more