In the fast-paced realm of customer experience (CX), navigating the currents of change requires more than just a compass. Professionals must stay ahead of trends and embrace new strategies for continuous improvement. To help CX professionals chart a course for success in 2024, the Helpshift team asked our customers to share a nugget of advice mined from their top lessons learned in 2023. Top 5 customer experience tips to implement in 2024 / to deliver an Exceptional Customer Experience in 2024 1. Understand Your Product Understanding your product not only allows support teams to grasp how the ..read more

In the ever-evolving digital marketing landscape, businesses that want to improve customer engagement and simplify marketing processes must keep up with the changes. One innovative tool that has emerged as a game-changer is chatbot marketing. A chatbot is not just another AI program that can be taught to exchange instant messages with people. It has a considerable potential to bring your business to a higher level, attract more visitors to your app or website, and boost conversion. In this article, we will delve into chatbot marketing, exploring its benefits, applications, success strategies ..read more

Since 2017, Helpshift has been at the forefront of integrating AI into customer service, consistently innovating and refining our technologies to stay ahead of the curve. During the past year, our product and engineering team has invested significantly in our AI platform, enhancing the consumer support experience and improving agent productivity.  Here are a few highlights in these areas. Language AI: integrates advanced machine translation capabilities directly into the agent workspace, enabling monolingual agents to offer multilingual support. It comes equipped with automatic language d ..read more

Indie games have become a phenomenon in the entertainment industry. They made it clear that absolutely anyone can become rich and famous only thanks to their skills and abilities. In this article, we will find out what is an indie game and what makes this kind of games so distinctive. What Is an Indie Game? Indie games are computer games created by independent developers. A single person or a small team of 2 to 10 people can build such games from scratch. Sometimes indie games are referred to as “free” because game resources are either created by the developers themselves or taken from free so ..read more

Mobile games have become the backbone of modern entertainment: people spend hours playing their favourite games on their smartphones. If you are a game enthusiast, you might be wondering how to make a mobile game that millions of people will love. While the task might seem daunting at first, creating a mobile game is a rewarding experience that can lead to financial success and personal satisfaction. In this article, we will take you through the essential steps involved in making a mobile game. Is Creating a Mobile Game Easy? It’s not necessarily easy to create a mobile game. It depends on var ..read more

With over 3.48 million Android apps in the world and 2.22 million apps in Apple’s App Store as of Q1 2021, it is clear that the app market is growing at an exponential rate. As the battle for the users’ attention becomes even more fierce, app developers and marketers face the challenge of building a user acquisition strategy that actually works and brings app installs (preferably with a reasonable ROI).  What is User Acquisition User acquisition (UA) is a process aimed at gaining new users for a product or service. In the world of mobile, user acquisition is ..read more

Can you name a mobile app that does not send any interactive notifications to its users? We believe that such apps no longer exist, and Google search agrees with us. It is hard to imagine the modern world and user experience without push notifications and in-app messages. While mobile push notifications are already everywhere, their closest relative, an in-app message, receives significantly less attention. This is sad because in-app messages can play an important role in the user’s decision to stay with the application or not. Additionally, they simplify the process of the user’s interaction ..read more

Ever since the Covid-19 outbreak, mobile learning has become more and more widespread, showing that the future of education depends on it.  The pandemic gave the fuel to organizations to invest and the public to use educational apps more than ever before. Year after year, the global rate of educational app downloads grew up to 90% – March 2020, while in the US alone the percentage was much higher than that – at 135%.  The interest in educational apps spiked and showed the way to continuous learning even in tough times. And, since the demand for mobile education ke ..read more

With more and more mobile apps conquering the market, it becomes harder for app developers to stand out among competitors. Nowadays, people, especially millennials and generation Z, tend to get bored quite easily. Therefore, only something exciting and challenging can keep them constantly engaged. Luckily, there is a bunch of user engagement and retention strategies to implement: social media management, in-product customer experiences, personalized discounts, giveaways, etc., which can help companies remain competitive. But in this article, we are going to talk about ..read more

As of the second quarter of 2022, there are about 3.5 million mobile apps hosted on Google Play and about 2.2 million apps on the Apple App Store. Quite a lot, right? But in fact, it is not as straightforward and easy to launch a mobile app as it may seem.  Can you launch an app by yourself? Yes, it’s quite possible to launch an app on your own, especially if it is a small, lightweight app. But it’s not enough to just build and launch an app. You have to be competitive and stand out from the millions of mobile apps in the industry. You need a working strategy that is though ..read more