Maximize Impact with Our 360 Marketing Campaign Template Alvin Wiseman Linkedin Instagram April 19, 2024 11:18 AM What is 360 Marketing and 360 Marketing Campaign Template? 360 marketing is also known as integrated marketing communications (IMC). It involves all channels and points of interaction between a brand and its target audience. The primary goal of IMC is to facilitate a seamless and harmonious brand experience for customers through all possible channels — traditional ads, social media, digital platforms, PR efforts, or in-person. This approach ensures consistenc ..read more

6 Types of Marketing Automation Campaign For Conversions! Amberlynn Adam Linkedin April 15, 2024 9:53 AM How many marketers are aware of the concept of marketing automation and the types of marketing automation campaign? Almost 86.1% of marketers implement marketing automation campaigns. If you belong to the other 14% of marketers, we are here to help you!   Every marketer understands the multitasking required to reach the right target audience. Engaging prospects throughout the funnel without a break can be tedious, tiring, and even energy-draining. It is not a myth ..read more

Effective Lead Scoring Techniques Sid Wilson Linkedin Instagram April 12, 2024 7:14 AM “Technology Over Technique Produces Generic Results” – In the fusion of technology and technique lies the core of innovative progress. Great minds throughout history have harnessed this synergy to achieve remarkable advancements. No matter the field of work, department or strategy adapted, having a fundamental understanding of how to approach and resolve issues using proper techniques is key to finding solutions in all aspects of business. One such strategy adopted by businesses is lea ..read more

Cold Email vs Spam: Navigating the Gray Area  Alvin Wiseman Linkedin Instagram April 9, 2024 11:24 AM Cold emailing and spam are two terms that are often used interchangeably in the world of email communication. Though they might seem similar — like two peas in a pod — they are as different as night and day. This article aims to dissect the concept of cold email vs spam — helping you navigate this gray area for successful email marketing! Cold Email vs Spam: What Cold Email Is Cold email is similar to shaking hands and introducing yourself at a business conference ..read more

13+ Email Marketing Do's And Don'ts You Need To Know to Boost ROI! Amberlynn Adam Linkedin April 1, 2024 10:23 AM Email marketing remains a critical communication channel between brands and customers. Reports of its demise are greatly exaggerated. A recent study on emails and email marketing shares that by 2026, 392.5 Billion We have created an infographic guide that covers key email marketing do’s and don’t’s. Our guide provides essential tips for building a clean and opt-in email campaign that will attract potential business prospects. With our help, you can learn t ..read more

Sales Qualified Leads 101 – Mastering Business Growth Alvin Wiseman Linkedin Instagram March 29, 2024 11:03 AM Imagine what would happen if businesses no longer understood the fundamental principles of marketing and selling products, or worse, struggled to find eligible customers. If organizations stopped researching and identifying customers suitable for their offerings, the consequences would be dire. It would lead to plummeting market shares, decline in revenues, and a pervasive erosion of brand value. Overall, such a situation could trigger the collapse of the economy ..read more

How to Generate Leads from Social Media Julie Williams Linkedin Instagram March 21, 2024 7:33 AM Social media is the modern equivalent of a global town square, where people gather, share information, and engage in conversations on a massive scale. Using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn for marketing your products/services, is probably the most effective and efficient way to reach your target audience.   When you choose social media lead generation, you achieve two of the most important factors for your business: brand awareness ..read more

E-Commerce Sales Funnel Strategy - Optimizing Funnels in 2024 Julie Williams Linkedin Instagram March 19, 2024 11:25 AM Can you think of the last time you purchased something online? Did you directly buy from the website, or did you do your due diligence on the brand and quality before making the purchase? Did you visit the website with a purchase intent, or were you influenced and redirected to the website by social media and ads? Let us forget the jargon and understand the concept centered on this blog post.   Did you think it through? This thought is the most essen ..read more

Importance of Data Protection Laws - Guide to Data Security Shelly Andrews Linkedin March 5, 2024 11:38 AM The B2B industry is changing, and so are its data and data regulations to maintain protection and privacy. With the growth of the need for data, safeguarding is critical to keeping your business alive and trustworthy among your customers. This growth has given rise to the importance of data protection laws that are made in the interest of both the customer and businesses in the data industry. In this blog, we explore definitions, differences, regulations, benefits, and ..read more

Technographic Targeting – Friend or Foe in B2B Marketing? Shelly Andrews Linkedin February 26, 2024 11:38 AM Understanding your target audience is crucial to reaching the right audience with the right solutions. But, understanding these audiences, especially in the tech industry, can be challenging. Companies employ various diverse technologies that can help you reach out to them effectively. It is an open market to promote, yet businesses fall short of promoting it to the right companies with the solutions they demand.   At this stage, we plan to bring in technograph ..read more