Creative and Marketing professionals have long been known for their adaptability and willingness to try new things. This notion often expands well-beyond the unique and imaginative projects they handle for clients, filtering into their work environments. Agencies are known for their flexible work environments, unorthodox hours and unique perks. Now that millions of workers around the world have been working from home, often for months, it seems like many of these commonly held Marketing work practices are becoming more mainstream. The Creative industry has transformed into an almost wholly dig ..read more

For recruiters and hiring managers seeking marketing talent, hard skills typically top their must-have list. Experience in areas like digital marketing, analytics, and content development are typically in high demand. There’s no question that these can be a competitive advantage and an important addition to your team, but hard skills shouldn’t be your only area of focus. In its Global Talent Trends 2019 report, LinkedIn says that 91 percent of talent professionals believe soft skills are currently “transforming the workplace,” and are vital to the future of recruiting. “A particular programmin ..read more

In today’s evolving economy, there’s no single way to work. Some individuals spend their days in corporate offices, toiling from nine to five. Others, like agency marketers, may pull much longer hours as they create campaigns on behalf of they clients. And then there are the independent contractors. These marketing professionals work in conjunction with both brands and agencies. Instead of being tied to a single organization, though, they have the opportunity to pick and choose their clients, and can work partially or entirely from home. This type of behavior is becoming increasingly popular i ..read more

One of the most exciting aspects of a job in marketing is the array of potential environments you’re able to work in. Creatives can choose between an agency role or working directly for a brand that manages advertising and marketing in-house — and they’ll find these offer a very different work experience. If you’re on the fence about which path to select, take a look at these pros and cons to agency and in-house life. Opportunities and Skills More than anything else, it’s the nature of the work that differentiates an agency job from a position with a brand. With an agency, you’ll be working on ..read more

Creative professionals are well-versed in the art and science of branding. When it comes to developing a personal brand, though, things can get a little sticky. Having a strong sense of who you are and what you represent — not to mention how to convey these important traits to potential employers — can be a struggle, even for career marketers. At the same time, having an impressive personal brand is absolutely critical. One European research study found that personal branding is “one of the essential human activities for maintaining sustainable work and employment.” One of its main objective i ..read more

You’ve been job-hunting for months, searching for that ideal opportunity, and at long last you’ve found it. But there’s a catch. The job requires you to relocate. Should you take a leap of faith and move out of state? Or is it better to stay close to home? These questions require a closer look at the marketing industry, because the fact is that when it comes to opportunities, not every state or city is created equal. There are far more marketing jobs in Manhattan than Missoula, simply by virtue of the number of companies and brands located in the Big Apple. But this fact doesn’t tell the whole ..read more

More top talent. The roles and responsibilities of marketing, creative, digital and communications professionals are evolving – and so are their salaries. To help you measure your workforce needs and develop the most effective hiring and retention strategies for 2020 and beyond, we used our placement data to predict the roles that will be in the highest demand in the coming year. Take a closer look at our top ten most in-demand professionals and their salary ranges for 2020. Account Manager ($65,048 – $275,192) As the liaison a firm and its clients, this position specializes in relationship ma ..read more

It’s common knowledge that the internet is a great resource when hunting for jobs. There are many services that host job postings and allow users to upload resumes. However, job search sites aren’t the only internet-based solution to finding work. Social media can be used in a myriad of ways to land the job you want. Workers in the marketing industry should be well acquainted with social media, but may not be aware of how to use it to look for employment. Here are our top tips for how social media can help your job search. Utilize Relative Profiles Your personal Facebook and Twitter accounts a ..read more

This post is a continuation from last week’s blog about the question of whether or not you should change your career or course of study to graphic design. Assuming you have determined that graphic design is the career that best matches your talents and professional goals, what steps do you need to take to make that design career a reality? I repeat the reliable MBA answer, “It depends.” Education: Diff’rent Strokes for Diff’rent Folks There are myriad educational options for budding designers that vary based on skill-level, means, time and location, so let’s explore them. The True College Expe ..read more

Changing careers can be scary. It will surely be stressful. It may even seem crazy. But it might be the right thing for you to do. It definitely was for me when I changed careers from finance to graphic design. Should you also professionally transition (or change majors) to graphic design? That’s a good question, and the best answer I have is, “It depends.” I will try and answer some other questions to help with your big decision. “I’m studying [insert your non-graphic design major here]. I’m doing well in my classes, but I’m also creative. What should I do?” I initially studied accounting. I ..read more