You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn about social media marketing from instructions alone. The best way to truly understand anything is from real-life examples. The same applies to influencer marketing campaigns and marketing campaigns in general. From successful influencer marketing case studies, you can learn a lot about what to do, and how to do it effectively. Check out ten case studies of the best influencer marketing campaigns with amazing results below. HANDPICKED RELATED CONTENT: How to become an Instagram influ ..read more

As influencer marketing has matured over the years, there are many new platforms that you can choose from. In fact, there were over 240 new platforms and influencer agencies created in 2020 alone. Image via Influencer Marketing Hub As a marketer, the sheer number of options can get confusing. So how can you figure out which is the best influencer marketing platform out there? Begin by comparing the key features, pricing plans, pros, cons, and usability. Basically, you need to invest time in research. When you’ve got a business to run, it can seem like a time-consuming process. To make it easi ..read more

For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing. In fact, influencer marketing has become so popular that 86% of marketers were using it in 2016, according to a study by Linqia. But what exactly is the difference between getting celebrities to promote your product and working with influencers on social media? And why is influencer marketing on social media considered to be so much better than celebrity endorsements? HANDPICKED RELATED CONTENT: Infl ..read more

One question that bothers many business owners is how much do influencers really cost? In the age of social media, influencer marketing is incredibly effective for reaching your target audience. That's why an ever-growing number of businesses are investing their marketing budgets in influencer collaborations. In 2021, the influencer marketing market grew 42% year-over-year to reach $13.8 billion. And, it is further projected to become a $15 billion market by the end of 2022. To be honest, there's no definite answer to this question. Influencer marketing costs can vary wildly depending on your ..read more

If you’re on this article, chances are you typed, “How do I search for Instagram influencers?” in Google. Don’t worry, you’re not alone. Influencer marketing, as an industry, has been in the spotlight for a while now. It has grown more than 13 times in the last 5 years. In fact, it was worth $13.8 billion in 2021. Image via Statista If you want to join the bandwagon and find success with influencer marketing, you need to make sure that you find the right influencers. In this detailed guide, we’ll take a look at how you can find the right influencer match for your marketing campaigns. Which Cr ..read more

If you’re on this article, chances are you typed, “How do I search for Instagram influencers?” in Google. Don’t worry, you’re not alone. Influencer marketing, as an industry, has been in the spotlight for a while now. It has grown more than 13 times in the last 5 years. In fact, it was worth $13.8 billion in 2021. Image via Statista If you want to join the bandwagon and find success with influencer marketing, you need to make sure that you find the right influencers. In this detailed guide, we’ll take a look at how you can find the right influencer match for your marketing campaigns. Which Cr ..read more

Trust, not follower count, is the ultimate currency in digital marketing. This is why brands are spending at least half their marketing budgets on micro-influencers. Micro-influencers can deliver higher ROI, more authentic content, a higher volume of content, and more audience engagement than influencers with larger audiences. For those reasons, brands are choosing to scale up by using many micro-influencers instead of with a few celebrities, macro-influencers, or mega-influencers. But to achieve campaign success with micro-influencers requires manpower to properly vet, select, and invite infl ..read more

You may not have heard of the creator economy yet, but I bet you have likely encountered it if you’re someone who uses the internet. From social media influencers who monetize their content to live-streaming gamers, fashion bloggers, podcast hosts, course creators, and other content creators, a lot of people are making money from the creator economy. Believe it or not, the creator economy is expected to grow to be worth a little more than $100 billion this year. It has recorded $1.3 billion in investments in 2021 alone, according to CB Insights research. Creators are the new rockstars of the c ..read more

HypeAuditor Review: The Summary Box HypeAuditor is an all-in-one influencer platform for social media influencer discovery, vetting, and performance tracking to use in influence marketing campaigns. Product Ratings Overall: Support: Effectiveness: User-Friendliness: Value For Money: Pros Cons Platform-specific influencer search filters Analytical reports might take some time to generate In-depth analytical reports for influencer vetting API access only with the Pro plan Simple and visual user-interface Fraud detection to identify fake influencers Multiple integrations F ..read more

Partner marketing is a growth strategy that involves collaborating with other companies, affiliates, influencers, and publishers to get more exposure for your products and services. This marketing tactic has been around for more than 100 years, but it has grown rapidly in recent years as brands and marketers have learned how to leverage social media platforms like Facebook, Instagram, and Twitter. The most prominent example of partner marketing today is when an advertiser pays for product placement within a television show or movie. One such example is the Super Bowl commercials, which cost ab ..read more