In the glittering world of shoppable TV, where retail empires and entertainment titans collide, a new hybrid of consumerism is emerging, poised to revolutionize how we think about vegging out in front of the tube. Forget lounging around in sweatpants, mindlessly snacking while binge-watching the latest culinary showdown. With the click of a button or scan of a QR code, you could be seamlessly whisked away into the glorious world of commercialized consumption where every product is a coveted treasure waiting to leap into your digital shopping cart. Retail media is climbing the ranks, promising ..read more

When life hands you lemons, you might make lemonade—but if you’re Michael Cammarata, you turn those lemons into a lemonade empire that’s both sustainable and tech-savvy.  Welcome to another episode of “The Adotat Show,” where host Pesach Lattin isn’t just stirring the pot; he’s reinventing it. Today, we dive into the world of a man who’s turned digital battlefields into boardroom triumphs, proving that the right mix of strategy and irreverence can make even the sternest Unilever exec crack a smile. In this episode, we unwrap the enigma that is Michael Cammarata, a virtuoso of innovation ..read more

Well, folks, it’s official: Ricky Strauss is stepping down as head of marketing at Apple TV+. The maestro of movie magic and streaming strategy is leaving the tech juggernaut’s Culver City nest after just a year and a half. Apple’s PR wizards confirmed that Strauss will be moving on to (wait for it) “other creative endeavors,” which, in Hollywood speak, is the classiest way to say, “I’m outta here.” It’s still anyone’s guess if Strauss’ position will be filled—or if Tor Myrhen, Apple’s VP of marketing communication, is shaking in his well-polished boots about finding a replacement. But really ..read more

Hello, Amazon shoppers and screen-staring society! What happens when a retail giant dabbles in ads? They don’t just enter the market—they crash through it with the subtlety of a Prime delivery van on two-day shipping deadlines. Amazon’s first-quarter financial revelations for 2024 are in, and it’s clear that advertising within Prime Video isn’t just a trial balloon; it’s a Macy’s Thanksgiving Day Parade float. In the grand, bustling digital advertising circus, Amazon has muscled its way to the center ring, flexing like a new strongman determined to outshine the seasoned performers. This quarte ..read more

Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon is dense enough to make even the most seasoned ad execs reach for a double espresso. But amidst the usual corporate drone, something interesting is happening. CVS Media Exchange (CMX), a relative newcomer launched in the chaotic depths of 2020, is not just playing the game. They’re aiming to redefine it with a blend of bold innovation and irreverent swagger that would surely get a tip of the hat from Howard Stern combined with a knowing nod from Kara Swisher. Praveen Menon, the head of an ..read more

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric tools aimed at redefining your browsing sessions. This isn’t just any update; it’s a full-on, bells-and-whistles facelift that promises to make every other browser out there green with envy. First up, we’ve got the “Intelligent Search” browser assistant. Imagine a hyper-aware librarian that not only finds your books but also summarizes them in a blink. This tool uses Apple’s on-device AI tech to scan through webpages, picking out key topics and phrases, and delivering neat summaries ..read more

In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess – each move strategic, each alliance carefully calculated. In this latest move, Kroger Precision Marketing (KPM), the retail juggernaut’s retail media network, has thrown down the gauntlet, teaming up with Yahoo Advertising to offer a tantalizing array of purchase-based audiences directly in the Yahoo Demand-Side Platform (DSP). The announcement, made on Tuesday, sent ripples through the marketing world, signaling a seismic shift in how advertisers can harn ..read more

Alright folks, the digital playground where avatars roam free and creativity knows no bounds, is diving headfirst into the wild world of advertising. Yes, you heard that right. The same place where you can build your dream theme park or race against friends in a virtual drag race is now aiming to rake in a cool $1 billion from ads. Roblox Ads are Pretty Cool Now, you might be thinking, “Roblox and ads? Isn’t that like putting a billboard in the middle of a roller coaster?” Well, hold onto your pixelated hats because Roblox isn’t just slapping ads on virtual billboards; they’re flipping the scr ..read more

As Paramount Global shuffles its deck with the departure of CEO Bob Bakish, the media giant might seem like it’s channeling a bit of Hollywood drama. Bakish, who ascended the corporate throne at Viacom back in 1997 and later took the reins at Paramount following the Viacom-CBS merger, has officially left the building—or rather, the boardroom. The company announced his exit alongside the spicy tidbit that merger talks with Skydance Media are still on the table. Stepping into Bakish’s big shoes is not one, but three top executives in a sort of “CEO Voltron” arrangement. Enter George Cheeks of CB ..read more

Welcome to the jungle, otherwise known as IAB NewFronts 2024, where the air is thick with the smell of freshly brewed strategies and even fresher corporate swagger.  New York City’s glittering skyline was merely the opening act as digital advertising’s heaviest hitters, from Google to Vizio, lined up to flaunt their latest gadgets in the great gold rush of modern marketing. This isn’t your grandmother’s needlepoint circle—this is where the future of digital advertising gets a shot of espresso and a kick in the pants. Right out of the gate, Google was throwing punches with a rallying cry t ..read more