Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to their website using SEO (search engine optimization). By definition, a business lead is a person who is interested in the product or service you sell. Take, for example, marketing on Facebook. You post an advertisement on Facebook and someone reads it. They want to find out more, so they click it. This then captures their n ..read more

If you are like me Social Networks has become a daily part of your life. Therefore, it is also a daily part of the lives of Recruiters, HR people and companies Hiring Managers. In fact according to a 2017 CareerBuilder survey, 70 percent of employers use social media to screen candidates before making a hiring decision, and 57 percent of hiring managers are less likely to interview someone they can’t find online. So what can you do to utilize Social Media to find your next job? Let’s look at some of the do’s and don’ts of two of the biggest: Linkedin and Facebook. You could say Linkedin i ..read more

You applied to 100 jobs but only got a couple of responses? Why? My resume was done professionally and looks great. I am applying to jobs that I have the skills to be considered. So, what is wrong? Why am I not getting interviews? For the answer take a look at 2 things that have dramatically changed how hiring is done in the 21st Century The first is the Internet: Because of the internet almost all job searching and candidate sourcing is now done online. In many way’s this is a great thing. With the advent of Monster.com, Indeed and thousands of other specialized job boards finding a listing ..read more

What is a resume? It is a Marketing piece. Marketing is about sending the right message to the right person. Or in marketing speak it is called a Demographic. An example of a Demographic would be: 16 year old athletic girls who live in the city. Or senior citizens who are experiencing hearing loss. Marketing a resume is not very different than marketing a product. The difference is that you are the product and your skills are what you are marketing. If I send in my resume to a company for a position as a customer service representative and on my resume it says I am seeking a position as a S ..read more

With people living longer and longer, retirement is becoming later and later and for some not at all. My father lived to 85 years old and continued working all the way up to the day of his passing. With so many people living so long, the problem occurs on how do people 50, 60, or even 70 years old compete in a job market with so many younger job applicants? Here are some suggestions: -Don’t Live in the past Today you may move a little slower and your hair may be a bit grayer, but if you spend your time dwelling on the good old days, you are missing experiencing today. -Life has many chapters ..read more

You have graduated from College and with your diploma in hand you now seek that job dreamed of for years. Then you discover that companies are only looking for people with experience. So how do you get that experience? One great option to is to get a job as an intern. Thousands of companies hire interns to try them out short term to see if they are right long term. Often students will even do an internship before they leave college over the summer. That way you can show you have some experience in your field right when you graduate. Sometimes it is paid and sometimes not, but either way it ca ..read more

When I was working as a headhunter one of the key questions I would ask an employer when taking a job order was what is the “Road Map” or “Career Path” of this role? If my candidate takes this role when can they be considered for promotion? What are the next steps in the role? What opportunities will he have in 1,2,3,5 or even 10 years down the road. If you are interviewing for a position, this is a question you need to ask. I have asked these questions to hiring managers when taking a job order with extremely varying answers. Sometimes they spell it out very well. “The reason this position h ..read more

  ..read more

..read more

..read more