How to Tell If Affiliates are Brand Bidding, and Whether They’re Doing It On Purpose
The Search Monitor » Affiliate Managers
by three29
11M ago
Yes, your affiliates are your partners in marketing. However, they will bend your program rules if it makes an extra buck. In addition, it can be tricky to know if an affiliate is brand bidding on purpose or accident. This gray area occurs because an ad can appear on a search engine results page (SERP) due to match type and a feature called ‘auto-apply recommendations. Match Type Match type is a designation the advertiser assigns when creating the ad—in this case, the advertiser is your affiliate. There are three match types available for targeting your ad at user searches, as well as a fourth ..read more
Visit website
Affiliate Agreements – PPC Restrictions You Need to Include
The Search Monitor » Affiliate Managers
by Lori Weiman
11M ago
Affiliate compliance begins with a well-crafted and well-thought-out affiliate agreement. This is not legal advice and is intended as business advisement. Many programs require customized contracts. These are examples of restrictions to aid you in deploying an effective compliance strategy: Direct Linking a.k.a. URL Hijacking You must prohibit direct linking if you and your affiliates advertise in the same places. This is because directly linked ads will compete with you for placement and ad serving frequency. On the other hand, if you and your affiliates are advertising in different places, y ..read more
Visit website
Guide to Search Engine Trademark Policies
The Search Monitor » Affiliate Managers
by Lori Weiman
11M ago
When it comes to trademarks, there are three types of uses that brand owners need to watch out for on paid search: Keyword Sponsors. This is when an unauthorized affiliate sponsors your brand as a keyword so that the affiliate’s ads appear when a user searches for your name or products. Ad Copy Use. This is when an unauthorized affiliate uses your brand within ad copy text. Display URL Use. This is when an unauthorized affiliate uses your brand as part of its display URL. Read More The post Guide to Search Engine Trademark Policies appeared first on The Search Monitor ..read more
Visit website
How to Create an Effective Branded PPC Campaign
The Search Monitor » Affiliate Managers
by three29
1y ago
Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years and few “easy wins” still remain. Many categories are dominated by large players (e.g., Amazon), long-tail keywords have become expensive, and the most advanced marketers have complex technology and expensive agencies on their side. Especially with first-page CPC bids on the rise, advertisers are tempted to look for any opportunity possible to reduce costs, and sometimes branded campaigns end up getting the ax.  Read More The post How to Create an E ..read more
Visit website
What is Affiliate Ad Hijacking?
The Search Monitor » Affiliate Managers
by three29
1y ago
Branded pay-per-click ad campaigns—in which you bid on your own brand keywords—are the cost-effective means of driving sales and leads. For less-than-ethical affiliates, targeting your branded keywords can prove to be a temptation too powerful to resist. If you’ve seen a decline in the impressions, clicks, and conversions of your branded ad campaigns, then you may be the victim of an affiliate ad hijacker. Read More The post What is Affiliate Ad Hijacking? appeared first on The Search Monitor ..read more
Visit website
Brand Protection Case Study: Avery Reduces Brand CPC By 64%
The Search Monitor » Affiliate Managers
by Ken Barber
1y ago
The Search Monitor is a powerful set of tools that empowers even the largest brands to stop trademark abuse in online advertising, saving them potentially millions of dollars in ad spend. Avery Products Corporation, a label manufacturer that generates $175 million in revenue every year and employs more than 20,000 people, started using The Search Monitor to fight back against brand bidders who were abusing their trademark and driving up ad costs. Read More The post Brand Protection Case Study: Avery Reduces Brand CPC By 64% appeared first on The Search Monitor ..read more
Visit website
NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them
The Search Monitor » Affiliate Managers
by Amanda Holliday
2y ago
We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them. Optimizing search campaigns is the ‘meat and potatoes’ of every PPC team. However, it is also one of the most difficult to get consistently right. In this 6-step guide we are going to look at some of the most pressing challenges that face the PPC team when it comes to optimizing campaigns, why they’re happening and how to tackle them. Read More The post NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them appeared first on The Se ..read more
Visit website
5 Tips To Win In Sports Betting
The Search Monitor » Affiliate Managers
by Amanda Holliday
2y ago
SuperBowl Sunday is almost upon us and with that, a flurry of large wagers will be placed on who will be victorious in Los Angeles after the final whistle has been blown. Experts predict this could be the biggest Super Bowl ever for online betting. No one knows whether the Rams or Bengals will win. But one thing we can be sure of – sports betting companies will all win big. Sports betting is becoming big business in the United States. It is currently live and legal in 30 states plus Washington DC. Now that legal betting is expanding from online websites to mobile apps, the market is set to exp ..read more
Visit website
Retail stakes have never been higher…don’t get left behind
The Search Monitor » Affiliate Managers
by Amanda Holliday
2y ago
Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to grow 12.1% year over year this 2021 holiday season’, further underlying a renewed consumer confidence and perhaps, a return to the good times. However, competition for customers online is reaching new heights. Data from St ..read more
Visit website
5 Unexpected Benefits of Geo-Targeting
The Search Monitor » Affiliate Managers
by Amanda Holliday
2y ago
‘No-Brainer’ Geo-targeting ads is a ‘no-brainer’ for search marketers. It makes sense to tailor your ad copy, offer, and landing page for the user’s location. The ability to see how your marketing partners and search competitors behave by zip code, city, country, and even language give incredible insights into what is happening in the market, and the ability to adapt your strategy accordingly. But geo-targeting has other, often-overlooked applications in the world of search marketing. Unexpected Benefits Not only does it make your offer more compelling to the customer, but also conveys the fee ..read more
Visit website

Follow The Search Monitor » Affiliate Managers on FeedSpot

Continue with Google
Continue with Apple
OR