With roughly 1.5 billion users logged on a monthly basis, YouTube has become one of the biggest search engines on the World Wide Web— coming next to Google. Also,  with more than 500 million hours of all the videos viewed on YouTube daily, this search engine remains an essential video destination. Even though YouTube is not the only existing video platform anymore, it still makes the most out of your video marketing endeavour. However, just like other platforms, posting a video on YouTube takes a lot of work and dedication just to be viewed by most people. You can’t just post something an ..read more

What makes one a highly effective website? An answer to this question would never be complete. Website development is ever emerging by nature. Development languages approach, and practices continuously appear, pushing developers to learn new things regularly. In the fast-paced web digital world, a programmer should stay abreast and prepared to learn new skills. Read along to discover the top traits that highly effective website developers should have: Versatile A successful developer is versatile. He/she should be ready to accept that knowledge is never-ending. Different programming languages ..read more

Obtaining high lead generation for marketing law firms can be challenging as your target audience are intercepted both through word-of-mouth or through digital marketing such as SEO and email marketing. The great news perhaps is that more of these law firms are investing in their marketing efforts and have been growing steadily since 2014. One of the marketing strategies that these law firms can try is affiliate marketing—one that has been in existence since the world wide web came into existence. Back then, it was a whole new concept for everyone as it allowed you to be able to sell to anyone ..read more

When it comes to making money online, most webmasters find themselves in a dilemma as to where to start. Picking the right niche is the crucial point. In the light of the above, we review one of the most profitable products in the digital marketing space – payday and installment loans. Short-term loans are still among the most popular online services for people struggling to get some extra cash within the shortest period. That’s why promoting payday, and instalment loan offer always a great idea. To check things out from the inside, let’s take the example of LeadsGate payday loan affiliate pro ..read more

Restaurant companies are possibly the ones benefiting the most from the emergence of digital signage. Honestly, it has been around for almost a decade now. However, only the top restaurants and hospitality businesses were privy to its advantages. Although the industry is about to hit 32 billion dollars by the end of 2023, the cost of installation of these LED screens has gone down to about $1500. For smaller businesses, that might seem steep, since we are more inclined to think about hard return on investment or hard ROI. We believe how fast an investment can break even, and it often keeps us ..read more

If you are an entrepreneur, you know that social media and search engine optimization are interwoven for your business success. With the aid of social media and search engine optimization, you can establish a solid web presence in the market to attract targeted audience to your brand. To soar high on search engine ranks, it is imperative for you to create social media strategies for your business. You have the onus to create a compelling identity with the aid of Facebook, Google Plus, Twitter, Pinterest, YouTube Instagram, etc. When it comes to posting on the social media platforms, it is cru ..read more

A successful affiliate marketing program can add significant value to a business, offering a variety of both short-term and long-term benefits. Working to increase profitability, while decreasing expenditures, a continuously fine-tuned affiliate program is easily sustainable. With the right plan and resources in place, businesses can enjoy a healthy return on investment (ROI) with this cost-effective marketing strategy. Return on Ad Spend (ROAS) To guarantee a certain amount of revenue, a measure called Return on Ad Spend (ROAS) is used to calculate how much should be spent on an advertising ..read more

When setting up a website, the main aim is to get people to see and access it. No one establishes a site for personal use. With millions of live internet sites, the competition gets high. A site owner must be smart and figure out ways to increase his or her website visibility and improve search engine ranking. There are ways to manoeuvre to the top. Keyword Research People use certain words and phrases to trace information or products online. These words are called keywords in SEO. A website with the right keywords is likely to be more visible than one with general information. There are many ..read more

Digital media has become a force to be reckoned with in the world of marketing. Retailers spent nearly $13 BILLION on digital ads alone in 2015, and the spending has only increased as technology advances. Experts predict that digital ad spending will increase to at least $23 BILLION by 2020! Why digital, though? Unlike traditional channels, digital marketing allows businesses, of any size, to reach global markets. And at a fraction of the cost! To meet the demands of digital ad spending, a company – especially a startup – needs to be smart about how they utilize their digital marketing budget ..read more

Let’s face it: regular blogging is important for business, but the idea of coming up with new content to post about on a daily basis or even every week can be challenging and time-consuming. Although you can use sites like Writers Department and get your content written, a perfect way to simplify the process is to repurpose past content into new ideas. In other words, you don’t need to burn your light trying to write jobs from home. So instead of writing brand new content every day, you can get those old blog posts and articles and repurpose them. But remember, these posts need some upgrading ..read more