These days, search engine optimization (SEO) is as relevant and valuable as ever. Google and other search engines are regularly updating their algorithms, so it's imperative for your brand to keep up with these changes.  Thankfully, now that artificial intelligence and machine learning programs are available to the masses, optimizing your website and landing pages has never been easier. So, let's break down how SEO and AI can work together to bring you more traffic and convert more leads ..read more

Marketing is the backbone of your business, ensuring that you grow your audience and convert as many leads to customers as possible. However, for most business owners, running a successful marketing campaign can be pretty time-consuming, especially when you want to promote your brand across multiple channels.  Fortunately, it's never been easier to outsource your marketing needs to a third-party agency. But how much should you outsource, and how can you ensure you get the best return on your investment? Let's break it down ..read more

Facebook is arguably the largest social media platform in the world, and it offers valuable data for marketers and businesses like yours. While promoting your brand on Facebook is one of the easiest ways to tap into the value of its market share, there's now another way: with Facebook (or Meta) Pixel.  This one line of code can transform how you run your website and your marketing campaigns, so it helps to understand as much about it as possible. Let's discuss the ins and outs of Facebook Pixel and how it can help your business ..read more

One of the biggest developments in AI technology has been the creation of image-generating software. With little more than a text prompt, an AI program can turn a simple description into a vivid piece of artwork. What's even better is that these images can take on a wide variety of qualities, such as photographic realism, comic-book style art, and much more.  While it's fun to play around with these image generators, it's also easy to use the AI photos for marketing purposes. That said, the technology is still relatively limited, so you have to know how to use these programs correctly. L ..read more

Now that AI has become mainstream, it seems like new programs and systems are popping up every day, particularly within the digital marketing industry. Even better, these programs are only getting more refined, meaning companies and brands can utilize them for all kinds of tasks and projects.  However, in the race to take advantage of AI, there's one question that businesses must ask—is it better to leverage the power of artificial intelligence or still use human beings for marketing purposes? The answer to that question is a bit muddled, but the short version is "it depends."  ..read more

For many companies, social media is the best method for finding new leads and converting them into customers. However, while most brands see the value of social media, few of them know how to utilize it effectively. Fortunately, now that AI programs are much more accessible and prolific, it's never been easier to leverage technology to get more out of your marketing efforts.  So, with that in mind, let's break down the different ways AI can help you with your social media marketing.  ..read more

As artificial intelligence continues to spread across the digital landscape, it's creating some interesting conundrums for businesses and brands that use it. On the one hand, AI programs are revolutionizing everything from healthcare to marketing by speeding up different processes and delivering substantial results in no time at all.  On the other hand, as AI becomes more prolific, it puts various jobs at risk. Also, because of the way these programs operate, there are serious questions about data collection and privacy violations.  ..read more

Search engine optimization (SEO) services have been around for a long while now, but the nature of SEO is ever-changing. This means that the nature of what constitutes effective SEO services changes frequently and it's critical for you to understand whether the SEO services being offered by a company match current best practices and the needs of your company ..read more

Any company with a digital presence knows that having information about your site users and customers is essential to providing content and or products that appeal to them. You don't want to promote the hottest new electronics product if your average user is 60+ and barely electronics-literate. Conversely, you don't want to launch your site or new product to a primarily male audience if the people landing on your website are mostly female ..read more

Google Analytics has long been a great tool in every brand's arsenal. Digital marketers and business leaders have consistently used this powerful tool to gain meaningful insights into their websites.  As you are likely aware, Google will sunset its current model: Google Analytics 3, commonly named Universal Analytics (UA). With the introduction of Google Analytics 4 (GA4), you may wonder how this change will affect your marketing and data collection processes and efforts ..read more