In 2012, 123FormBuilder was just beginning to gain traction. As a relatively new solution in the still-young e-signature market, FormBuilder enjoyed modest success — the young platform quickly rocketed to 10,000 users in just a few years. In an effort to grow, they even solidified their promise and optimized their onboarding process. As 123FormBuilder found, however, the promise was just the tip of the iceberg. Boiled down, every SaaS business’s focus is the same: getting visitors to become customers. With our models built around lifetime value, understanding retention and churn is essential t ..read more

Focusing in on the onboarding process to gain more traction isn’t necessarily a groundbreaking idea. As marketing professionals, we all understand that the onboarding process is crucial — it’s how we introduce our products to our customers, afterall. Still, so many SaaS companies struggle to develop impactful programs that resonate with customers and push them to become buyers. Marketing gurus and self-proclaimed experts have offered for years vague advice to improve our onboarding processes — improved UI, shiny graphics, the kitchen sink, gamification, and more. While helpful for some, these ..read more

Keeping an old customer is 5 to 25 times cheaper than acquiring a new customer, and that’s an important fact to keep in mind. But it’s not just about money. Keeping your customer coming back for more is faster, it helps you position yourself as an authority in your market, and above all: It breeds brand ambassadors. Need I say more? Cost efficient, time efficient and it increases your word by mouth promotion efforts. Retaining old customers is a gold mine. So let’s see how to keep your customers coming back for more. Notice Churn In Advance Churn (or rate of attrition) is the rate at which cu ..read more

From Zoom’s overnight acceleration to clawing back market share from bigger competitors – the companies that make the biggest impact are those that are unafraid to throw down the gauntlet, and enter the market as a ‘challenger’ brand. If there’s one thing that all businesses can be 100% certain of right now, it’s change. We’ve seen how fast things can move in just a few short months – and how we as individuals and as employees and business owners can adjust just as quickly. Generally, when change takes place, there are winners and losers. Take the audio conferencing segment – which has experie ..read more