Digital marketing is crucial for a business’s growth and survival. One can still use flyers, brochures, and other forms of physical marketing. However, digital marketing is much more powerful and cost-effective in the long term. By using digital platforms, your business can reach a much wider audience at a rapid pace. We’ll talk about the best ways to promote your business digitally here. Top Ten Ways to Promote Your Business Create a Website. Businesses need to create a website. Social media pages are useful to have, but they don’t have the same flexibility as a website. Websites can be custo ..read more

Are you looking to connect with target audiences better than ever before and thrive in the increasingly competitive business landscape? If so, consider Geofencing—a marketing strategy that allows businesses to reach their audiences with highly targeted ads to increase conversions. What Exactly Is Geofencing? In a nutshell, it’s a location-based marketing strategy that connects with smartphone users in a specific geographical area. It’s an ideal example of using digital marketing strategies to drive business to brick-and-mortar stores. The term ‘Geofencing’ refers to the virtual boundary constr ..read more

The short answer is a website does not necessarily have to be ADA compliant (legally)—but it’s a best practice. ADA Compliance The Americans with Disabilities Act (ADA) is a U.S. law passed in 1990 to protect people with disabilities from discrimination in different sectors. It was later revised by the Department of Justice (DOJ) in 2010 as the ADA Standards for Accessible Design—which is interpreted to include websites and other forms of electronic/information technology. But what does ADA compliance look like concerning website accessibility—and is it necessary? ADA Compliance for Websites i ..read more

Whether a small startup or a major corporation, companies need an internet presence to stay competitive in the modern commercial market. Generating and directing internet traffic to a company website or social media account can differentiate between a successful business and a failed one. It can be tricky, though, to generate that traffic. The internet is a prominent place, after all. Fortunately, ensuring steady and reliable traffic isn’t nearly as difficult as some people think.  Here are some website tips to get you started. Increasing Internet Traffic   Search Engine Optimization ..read more

When we meet with a business that is looking for a new website, we start asking questions such as functionality and design ideas. Here are a few things you need to do before meeting with a web developer that will help the proposal process and avoid overage charges. Being prepared upfront can save a lot of time and give you exactly what you are looking for. Know Your Website Goals and Priorities Create a starting point. Figure out why you want a website in the first place. Will your site sell products and/or services, or will it exist to simply provide information? Branding If you don’t have an ..read more

The Department of Justice (DOJ) requires some businesses to comply with the Americans with Disabilities Act (ADA). Websites should be accessible to users with hearing loss, visual impairment, and those who need assistive devices to navigate.  Failure to comply with ADA leaves your business at risk of losing potential customers, damaging brand reputation, and attracting costly lawsuits. For this reason, ADA compliance is a necessity for designated businesses. Which businesses need ADA Compliance? Title I of ADA requires businesses with more than 15 full-time employees that work for at leas ..read more

Sandra is my esthetician who keeps my skin looking young. She had to close her business during the COVID Pandemic for two months. In July, she sent out an email asking her client base who plans on returning to gauge interest and decide whether to open again or close completely. I immediately booked an appointment to see her. During my appointment, Sandra told me about 25% of your clients had returned. She’s still on the fence about closing down. As a solopreneur, Sandra’s business is HER; her ability to provide a service is how she makes her living. When I first started in marketing, that was ..read more

The American with Disabilities Act ensures that everyday life is more accessible for those with disabilities, including the internet. The ADA states that businesses with fifteen or more full-time employees that are operating for at least twenty hours a week, and companies that serve public accommodation must have ADA compliant websites. Failure to do so not only reduces the site’s accessibility to potential customers, but it can also make the company liable to lawsuits. Web Content Accessibility Guidelines Unfortunately, the actual guidelines for what a website must contain to achieve such com ..read more

A website accessibility statement is the first step towards ADA compliance. The American with Disabilities Act (ADA) prohibits discrimination of users based on disability—and non-compliance puts you at risk of lawsuits, legal fees, and other headaches. The statement also demonstrates an organization’s commitment to social responsibility. What exactly is a website accessibility statement—and what should it include? Generally, it can be defined as a declaration of a website’s commitment to accessibility. It shows users that a site cares about their needs—while providing information on what makes ..read more

The Americans with Disabilities Act  (ADA) requires websites to follow specific guidelines to increase viability and accessibility. Ensuring a site is ADA compliant might seem complicated, with guidelines that are hard to follow, but that is not true. Advice on how to follow ADA guidelines is easy to find, and, with a proper IT expert at the helm, getting a website compliant is not difficult. First, it is essential to understand what the guidelines to be ADA compliant are in the first place. Though they might seem complicated at first, the basics of an ADA compliant website are rather sim ..read more