Formulating a marketing strategy that not only stands out but also secures wins is a challenge many industrial marketers face. Join Marketing Essentials CEO Tyler Louth in a recent episode of “The Essentials” as he shares actionable steps to crafting a marketing strategy that helps win deals. The Essential Steps to Creating a Marketing Strategy 1.  Understand Your Target Audience The foundational step toward a winning marketing strategy is thoroughly understanding your target audience. This involves conducting market research to grasp how your products or services cater to your customers ..read more

Every company has a personality - whether it’s easy going or formal, silly or serious, slower-moving or fast-paced. When it comes to recruiting, your candidates are looking for a workplace that matches up with their own ideals and personality. That’s where an employee value proposition comes in. Let’s walk through what it is, how it can help you and how it differs from your organization’s main consumer-facing value proposition.  What is an Employee Value Proposition?   It's a statement that shows the value a company offers to employees. It highlights your differentiators and the ..read more

Do you have a marketing strategy in place for your industrial or manufacturing business? Great!  Now, are you making these mistakes that may keep you from seeing the fullest impact?  Join Marketing Essentials CEO Tyler Louth and hear more about the mistakes you should avoid in your industrial marketing strategy.  1. Failure to Understand Your Persona’s Pain Points  Let’s take a step back and identify what a persona is.  A persona is:  A roadmap of your ideal customer An identification of their pain points, needs and wants as it pertains to your business Based on ..read more

Your sales team's technology stack can sometimes feel like a cluttered garage workshop.  Power tools and gadgets remain unused, collecting dust in the back, and when you need a specific tool, you don’t have the right one. The challenge then becomes about adopting new technology and managing and optimizing what you already have.  To help sales operate more efficiently and drive revenue, it’s time to declutter your tech portfolio, ensuring that every tool you use is there for a reason and adds value to your organization. Why Sales Needs the Right Technology The right sales tools can he ..read more

Good talent is hard to find. That’s why it’s so important to have an effective recruitment marketing strategy. A recruitment marketing strategy can streamline your talent search and hiring process, leading to finding more qualified talent in less time. Wins all around! When you do recruitment marketing right, you’ll spend less time weeding through resumes and see higher-quality applicants walking through your door. Top talent will come to you! But how do you measure the results of your recruiting efforts? Is there a way to determine which strategies are working and which need to be adjusted? A ..read more

In an increasingly competitive labor market, your business depends on both attracting and engaging top employee talent.  Many senior living organizations are excited when they get a great resume submission or complete a positive initial phone screen. But the work to engage talent doesn’t end there! Hiring processes take time, and while you move your candidate through yours, there’s a good chance they’re participating in interviews with multiple other businesses.  Some candidates may also already be employed, but want to find a company that is a better financial and/or cultural fit. I ..read more

In today's fast-paced and competitive job market, senior living communities face significant challenges in recruiting and retaining employees. The recruitment strategies that once delivered results may no longer be effective. If your senior living organization struggles to attract new talent, it's time to examine and refresh your recruitment approach.  7 Reasons Your Recruitment Is Not Working 1. Failure to Analyze the Recruitment Process A critical mistake is not identifying the shortcomings of your current recruitment process. Dive into your analytics to understand the performance of yo ..read more

Are you struggling to recruit new talent to fill positions in your senior living organization? Then it’s time to revamp your recruiting process to attract the talent your community needs.   There’s a small pool of talent and high demand for workers in the healthcare industry, so you need to ensure your recruiting process is as effective as possible. Otherwise, you may miss out on some amazing potential candidates. Understanding the Recruitment Funnel  Your goal is to attract applicants to your open positions, get them to apply, hire them and keep them at your organization. One w ..read more

SEO is constantly changing, and there are so many new and evolving trends that it can be hard to keep up. Learn more about current best practices from Marketing Essentials’ SEO expert, Rachel.  Do Keywords Still Matter? Do keywords still matter for SEO?  In short? Yes!  But today, keywords mean more than just how many times you use a term on a page or keyword density. You’ll want to focus on keywords that tap into how your customers or users search and then use those terms naturally on your website.  Be sure you have Google Search Console set up to track and monitor the ke ..read more

Is your manufacturing business staying on pace with the competition? Now is the time to reassess and audit your marketing strategy to avoid the most common pitfalls.  Join Marketing Essentials CEO Tyler Louth to learn more about the top two marketing mistakes manufacturers need to avoid to remain at the front of the pack.  Don’t Neglect Digital Transformation  Is your business still doing many things the old-fashioned way? Do you hear people at your company saying, “If it’s not broken, don’t fix it”?  “A lot of companies are still using Rolodexes, spreadsheets — that boots ..read more