Jessica Jonzen is the Co-Founder of digital homes and lifestyle magazine The Home Page, and creative content consultancy Studio Home Page. In the summer of 2023, she moved into a converted barn with a stellar musical history and set about updating it for its next chapter. We caught up with her to find out more… The post A home with a musical history appeared first on The Alternative Blog ..read more

Amira Hashish, aka @thedesigneditor, is a seasoned editorial and Creative Director with 20 years of experience in publishing and multi-discipline journalism. She is not only the founder of creative and interiors studio Rapport, but she is also Editor-in-Chief of Neighbourhood Edit magazine. Despite her hectic schedule, Amira embarked on a renovation journey to transform a former… The post The Sweet Life Renovation: A style journey through Amira’s vintage home appeared first on The Alternative Blog ..read more

Megan Robson is the creative force behind Kit & Co. Her distinctive style effortlessly combines colour and print to create spaces that are both cosy and elegant. With a following of 113k and counting, it’s clear that Megan has captured the hearts of many. We were thrilled to collaborate with Megan and see how she… The post Embracing joy with Kit & Co appeared first on The Alternative Blog ..read more

With the countdown to Christmas, it’s no surprise that many of us are looking to dress up our homes with some festive cheer. We asked a few of our Alternative friends what’s on their Christmas wishlist and any to share any holiday traditions. Patrick O’Donnell We stepped inside the stunning Worcestershire home of Patrick O’Donnell,… The post On my Christmas list… appeared first on The Alternative Blog ..read more

Quirky Curiosity is a new richly patterned wool carpet, boldly coloured and intricate in nature. It joins Alternative’s award-winning Quirky collection created in collaboration with some of our best-loved interior decorators, textile artists and design students. This design is by Aamina Desai (BA Hons Textiles Design, University of Central Lancashire) the winner of Alternative Flooring… The post A Carpet of Curiosity appeared first on The Alternative Blog ..read more

Melissa Warnock, aka @honeybeeandhollie, has attracted a devoted following with her love for florals, colour, pattern, wallpaper and a passion for DIY. She describes designing and decorating as her ultimate source of joy, constantly experimenting with new ideas despite making occasional mistakes. For her recent upstairs renovation, she selected our gorgeous Wool Milkshake carpet. We… The post A home bursting with colour appeared first on The Alternative Blog ..read more

Back in July, we gave you a sneak peek of our beautiful new Quirky Bloom carpet, which was a result of our collaboration with the renowned interior journalist, author, and founder of madaboutthehouse.com, Kate Watson-Smyth. We were beyond excited to share the story behind the creation of this fresh floral carpet as we interviewed Kate… The post At home with Kate Watson-Smyth and Quirky Bloom appeared first on The Alternative Blog ..read more

Patrick O’Donnell is Farrow & Ball’s Brand Ambassador. Updating his own house gives us a special insight into how he decorates, uses colour and why Alternative’s natural floorings provide the perfect partner for his interior schemes. Join us as we step inside Patrick’s beautiful Worcestershire home. Can you tell us a little bit about your… The post House of Colour appeared first on The Alternative Blog ..read more

The design journey begins for a new pattern in our award-winning Quirky wool collection. Kate Watson-Smyth, an accomplished journalist with over 20 years of experience, has been an influential voice in the fields of property, interiors, and design. She is the creator of the award-winning blog Mad About the House and co-hosts The Great Indoors… The post Quirky is blooming appeared first on The Alternative Blog ..read more

Radio DJ and presenter Jo Whiley is one of the country’s most popular presenters who also fronts the coverage of Glastonbury. She has interviewed music legends and her most memorable moment was introducing Sir Paul McCartney.  She counts Beyoncé as one of her all-time favourite festival performances.  Jo tours the country with her ‘90s Anthem… The post Jo Whiley at home appeared first on The Alternative Blog ..read more