While Google Cloud Next offered a flurry of AI announcements, Google Workspace emerged as the surprise star, particularly for small and mid-sized businesses (SMBs) and midmarket firms. Google Workspace stole the show for SMBs. Here's what grabbed my attention: Video Made Easy with Google Vids: Powered by Google’s AI technology Gemini, Google Vids is a game-changer for SMBs in creating professional videos. Imagine a Recording Studio experience with a massive library of stock footage, music, and GIFs at your fingertips. AI-powered editing removes unwanted noise, ensuring pristine audio quality ..read more

Key findings from Techaisle’s SMB and Midmarket AI Adoption Trends Research of 2100 businesses paint a promising future where AI is set to revolutionize traditional channel business models. This technological advancement offers a multitude of benefits, reshaping business operations, transforming IT economics, and enhancing service delivery capabilities. AI's reach extends beyond technical managers, presenting a vast array of opportunities for channel partners to explore and cater to a broader buying group. SMB and Midmarket AI spending plans indicate that high expectations for business im ..read more

To get a clear picture of how a channel adapts to market change, Techaisle interviewed 2,115 channel firms. Survey data shows dramatic year-over-year changes in channel business priorities. At the top level, last year’s channel was mainly worried about handling uncertainty, while this year’s channel is focused on growth. In 2024, worries about uncertainty have almost dropped out of the top 10 channel business issues, overtaken by agility, competitiveness, and business process improvement goals. The second-highest priority for the 2024 channel, “developing AI offerings,” was not even a choice i ..read more

On March 12th, Dell unveiled its updated commercial lineup featuring AI-powered PCs. The lineup includes the Latitude 5000 (5340, 5450, 5550), 7000 (7350, 7450, 7650), and 9000 (9450) series, along with the introduction of the new Latitude 7350 Detachable, set to be available in Q2. Inspired by Concept Luna, the Latitude 7350 Detachable is likely the most serviceable commercial detachable. Dell is also enhancing its headset lineup with the Dell Premier Wireless ANC Headset (WL7024). This headset features AI-powered noise-canceling microphones that intelligently differentiate human speech from ..read more

Generative Artificial Intelligence (GenAI) is on the brink of a massive expansion. IBM is seizing this opportunity and striving to cater to the escalating demand for this technology. The company has launched watsonx, an AI and data platform specifically designed for businesses, providing GenAI, data management, and AI model governance capabilities. IBM’s strategic efforts go beyond mere product innovation. They include collaborative ventures aimed at stimulating growth across the industry. The company’s new partner program, IBM Partner Plus, is designed to establish a diverse network of resell ..read more

In an era of globalization, businesses often pursue economies of scale and standardized solutions. Zoho, a global software behemoth with Indian origins, is carving a distinctive path. It has embraced a unique business strategy known as “transnational localism.” This approach intertwines global connectivity and local grounding, fostering local economies while partaking in the exchange of knowledge and culture. Transnational localism, as defined by Zoho, is a decentralized strategy that harnesses the benefits of a global scale while maintaining deep roots in local communities. It transcends the ..read more

Focused on growth and committed to new solutions that expand business horizons – the SMB market is on the brink of a multi-year growth trajectory. They are here - Techaisle's annual SMB, Core Midmarket and Upper Midmarket Top 10 IT Priorities, IT Challenges, and Business Issues infographics, 13th year of Techaisle tracking at a WW level, and is sought after by IT vendors, channel partners, and media. Techaisle surveyed nearly 5000 SMBs and Midmarket firms, quota sampled to ensure adequate coverage of four small businesses (1-9, 10-19, 20-49, and 50-99 employees), three core midmarket (100-249 ..read more

Zero Trust (ZT) is a concept that, while not universally recognized, holds significant relevance in many organizations, particularly within the mid-market sector. Techaisle’s SMB and Midmarket Security Adoption Trends research shows that Its awareness is relatively low in the small business segment, with a mere 8% familiarity. However, this awareness escalates within larger organizations, reaching 46% in core midmarket businesses (100-999 employees) and 69% in upper midmarket businesses (1000-4999 employees). This trend intensifies when examining the perceived importance of ZT among those awar ..read more

SMBs are the backbone of any economy and are crucial in driving innovation and creating jobs. Yet, when it comes to cybersecurity, they often lag behind larger enterprises, lacking the resources and expertise to defend against sophisticated cyberattacks. This is where Managed Detection and Response (MDR) emerges, offering SMBs a cost-effective and scalable solution to secure their valuable data and infrastructure. The cybersecurity landscape is littered with threats, and small and medium-sized businesses (SMBs) are often the most vulnerable targets. According to Techaisle's research, not many ..read more

Not long ago, channel partners tended to fall into two camps: those primarily engaged in transaction-client relationships and those who believed (or wished to believe) that their customer relationships were consultative and advisory. Shared Risk, Shared Success: The New Channel Paradigm Techaisle has seen a rise in outcome-based relationships – in which customers define their target objective (rather than issuing an RFP detailing a specific set of products) – and shared risk agreements, in which the client contracts for a specific outcome (often, one which is tied in some way to financial metr ..read more