It’s easy to get stuck in a rut when it comes to audience targeting on Facebook once you get past all the “obvious” interest and demographic settings.  In this video, I outline 4 unique audience research methods you can use to more efficiently target on Facebook Ads. Video Transcript Hey everybody. Chris Raines here with Bullhorn media with some m ..read more

Facebook has thousands of different targeting options you can use to find audiences for your advertising. Those vary wildly depending on what industry/niche you’re in. In this video, I outline 3 Facebook audiences you can target no matter what industry you’re in.  Video Transcript Hey everybody. Chris Raines with Bullhorn media here with some more ..read more

Persuasion is more of a science than an art. In this video, I break down the basic prinicples of persuasion popularized by Robert Cialdini and how you can apply those same principles to PPC and digital advertising. Video Transcript Hey everybody. Chris Raines here with Bullhorn media coming at you with some more digital advertising talk. Today I wan ..read more

Video is the new king of Facebook content. Ever since the company rolled out the feature in 2013, Facebook video has been on a relentless quest to take over the news feed. Consider this: As of 2016, 500 million people view Facebook videos every day Facebook videos reach 8 billion views per day 44% of SMB owners and marketers plan to put money behind their Facebook video efforts this year Everybody loves video. We love watching it, and marketers love making us watch it. And as marketers, we would do well to have a strong grasp of best practices to help us make the ..read more

Facebook hit a huge milestone recently – 2 billion monthly users. That’s over 1/4 of the population of planet earth, logging in to Facebook every month. Your customers are on Facebook (yes even B2B customers). The question is – do you have a plan to reach them? (No, the answer is not posting organically and hoping someone sees it. In fact, there’s a convincing argument out there that digital marketers should abandon all organic Facebook efforts.) The answer is Facebook Ads. Facebook’s Ad platform offers more precise targeting and more customer data than any other p ..read more

For most of YouTube’s history, the most important ranking factor was views. Get enough people to click the play button and watch your video climb in search ranking. Over time, the net result of this was a diminished user experience, promoting silly things like click-bait cleavage thumbnails and gaming the system by purchasing views from overseas click farms. More importantly, it pushed genuinely good and helpful videos down in the rankings. 2012 Algorithm Change In 2012, YouTube made a significant change to the ranking algorithm by emphasizing the metric of “watch ..read more

You know what stinks? When you see a company or brand spend a lot of time, effort, and money to produce a video only to watch it languish on YouTube for weeks with little to no views. That’s frustrating. via GIPHY Of all the marketing tactics out there, video is one of the most expensive. This makes it important to have an effective strategy in place before you produce video to ensure that your ROI is positive. Most low-view YouTube videos suffer from the same ..read more

There’s a whole world of difference in YouTube and Facebook when it comes to video marketing. To illustrate, we should look at YouTube as a library and Facebook as a cocktail party. (I’ll admit that I’ve stolen this analogy from the whip-smart Wistia guru Phil Nottingham) So what does this Library/Cocktail Party distinction mean? Let’s explore: YouTube: The Library If you’re over 30 years old then you remember having to learn how to use the Dewey Decimal System and those little wooden card drawers in your sch ..read more

It’s easy to get stuck in a rut when it comes to audience targeting on Facebook once you get past all the “obvious” interest and demographic settings.  In this video, I outline 4 unique audience research methods you can use to more efficiently target on Facebook Ads. The post Advanced Audience Research for Facebook Ads appeared first on Bullhorn Media ..read more

Facebook has thousands of different targeting options you can use to find audiences for your advertising. Those vary wildly depending on what industry/niche you’re in. In this video, I outline 3 Facebook audiences you can target no matter what industry you’re in.  The post 3 Audiences Every Facebook Campaign Should Be Using appeared first on Bullhorn Media ..read more