The Evolution of Education & Video Production
Demo Duck
by Colin Hogan
1w ago
You've probably heard about Bill Nye, the Science Guy. But what about his 13-year-old equivalent Phil Nye?  Well, you're talking to him.  Growing up in Maryland, I absolutely loved making parody commercials and comedy sketches with my siblings—all shot and edited on a Sony VHS camcorder. Some highlights include our take on an old Pace salsa commercial, flying killer rabbits via our basement ceiling a la Monty Python, and countless music videos . But my true passion for video production was fully ignited in my teens when I created a 12-minute episode of Phil Nye (an extremely obvi ..read more
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6 Tips for Creating Short Digital Ads Alongside an Explainer Video
Demo Duck
by Colin Hogan
2M ago
In the complex world of digital video marketing, they say shorter is better. But is that always the case? People like to speak in absolute terms. Hey, it’s punchier. But there’s no perfect answer when it comes to ideal length for a marketing video. Different topics, goals, formats audiences, you name it. That’s why at Demo Duck, we often strongly advocate that our clients create several videos of various lengths, as part of one video project.  Our usual suggestion is to create short digital ads when you already plan to produce a 90-second or 2-minute animated explainer video. This wil ..read more
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Inside Our LED Wall Shoot for Hopewell Brewing Co.
Demo Duck
by Jarrett Hothan
8M ago
Demo Duck recently wrapped a delicious LED wall experiment, producing a video series for a local Chicago brewery. From embracing new technology to partnering with old friends, the project had plenty of layers to it. Our ACD Jarrett Hothan tells the story from his unique perspective.  In 2011, my friend Jonathan Fritz picked me up for band practice. Chicago had finally thawed out after a long winter, and the fresh optimism of spring was in the air. During that ride, Jon told me something interesting. He was finally setting in motion a dream long fermenting with his University of Illinoi ..read more
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Watch Party: Making a Futuristic Cyberpunk Thriller for Bitdefender
Demo Duck
by Jarrett Hothan
10M ago
Watch Party is a Q&A style interview series where we discuss a recent Demo Duck video production with the team that brought it to life. Tinbit Asfaw was the producer, Chris Reynolds developed the script and visual story, and Ossian Mendoza set the art direction and designed the visual style. We gathered 'round to watch the animated video they made for Bitdefender's GravityZone cybersecurity solution, and discussed how they approached creating this futuristic, immersive world. The piece recently won a 2023 Telly Award for Art Direction in a Non-Broadcast video. Grab your popcorn, becaus ..read more
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Watch Party: Capturing the Twisthink Team in Action
Demo Duck
by Jarrett Hothan
11M ago
Watch Party is a Q&A style interview series where we discuss a recent Demo Duck video production with the team that brought it to life. The Twisthink project team of Katie Williamson, Kelsie Ozamiz and Jake Allen sat down to watch their latest work and discuss how they approached this corporate video production for Twisthink. And how they found an airport bench at the 11th hour… Where did the inspiration come from to show a behind-the-scenes look at the Twisthink process?  Kelsie: So, Twisthink helps companies solve big problems in interesting ways. Their whole thing is twis ..read more
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Talk the ’Tok: TikTok-Style Video Production Lessons
Demo Duck
by Jarrett Hothan
1y ago
All credit (or apologies) to Petey for inspiring my intro video bit above! When a social platform is named after a 2009 hit from Ke$ha—the great bard of our time—you know it was destined to do big things. Launched in 2016, TikTok has grown to over 1 billion users globally. Chances are you’ve seen, made, or sent a TikTok or two (hundred). The video-sharing platform gave creators new tools to make pretty much anything. No wonder it’s so popular! But this brings some unique creative and logistical video production considerations for businesses trying to craft content for the platform. After a ..read more
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Lively Lessons: Creative Video Production as a Training Tool
Demo Duck
by Laura Irons
1y ago
I’ve been a duck for 10 years now and certainly a lot has changed. We’ve moved offices, added new ducks in the mix—even two ducklings of my own! It’s been exciting to see the work we do evolve from screencasts, to explainer videos, to countless other video production types. But something that really caught my attention over the last decade is the growth of training videos, both in value and also as a creative art form.  Training videos used to often have a bleak, stale “pop-in-this-VHS-in-the-break-room” vibe to them, but no more. They now present an opportunity to make lessons memora ..read more
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6 Tips to Elevate Your Customer Testimonial Videos
Demo Duck
by Colin Hogan
1y ago
Establish legitimacy. Social proof. Brand elevation. FOMO. There are more reasons than ever to produce a customer testimonial video. And we've recently seen many clients use them as a quick follow-up project to more overview or explainer video productions. Not only do they hold great value, but they also simplify the process—perfect for a final step in a video engagement. When you are able to ditch the need for storyboards, designing every inch of every frame, casting a bunch of actors, or buying dozens of props—and focus on capturing an authentic set of answers and anecdotes from one of y ..read more
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Watch Party: How Logitech got the 3D treatment
Demo Duck
by Kelsie Ozamiz
1y ago
Watch Party is a Q&A style interview series where we discuss a recent Demo Duck video production with the team that brought it to life. Karen Schmitz is a Senior Producer, Jarrett Hothan is an Associate Creative Director and Jeffery Lawson is a Jr. Art Director here at Demo Duck. We all gathered 'round to watch the animated video they made for Logitech, and chat about how they approached this corporate video production. Let's begin. How was it creating a video about a physical product vs. a technology product or educational content? Jarrett: The interesting thing about that is we actual ..read more
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Trending Up: The New Ways Demo Duck Does Video Production
Demo Duck
by Chris Reynolds
1y ago
The world is different now. For instance, 63% of articles written since March 2020 start with some version of the phrase “the world is different now.” Probably… All jokes aside, one simple truth remains—nearly two years of COVID has changed the way all of us work, including the video production world. Demo Duck has seen a lot of new video trends while adapting  to pandemic-safe production styles—and we’re not clamoring to go back to the old ways just yet. Some of these quick and creative solutions have changed our video production for the better. Here’s a few successful (and safe) vide ..read more
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