If you were promoting an event and looking to attract the largest crowd possible, how would you do it? It would make perfect sense to choose a platform that already has approximately 1 billion monthly active users, right? Event marketing on Instagram makes all the sense in the world; Instagram users are active, engaged, and keen to hear all the latest news and events that are relevant to them. Plus, if you’ve already garnered a substantial audience on the platform, why not utilize it? If not, but your target audience is already using the platform, why not use it to connect with them, especiall ..read more

With over 1 billion monthly active users, the power and scale of Instagram can’t be denied, especially when it comes to fashion brands. Yet, with countless fashion brands desperately seeking to connect with and convert their target audiences on the platform, how in the world of social media marketing can your brand stand out? Unless you’ve been living under a rock, you’ll know that Instagram marketing for fashion brands can be fast-paced, competitive, and – let’s face it – downright intimidating. Fashion brands like Jacque Mus have nailed Instagram – as evidenced by their iconic catwalk throug ..read more

Instagram just wouldn’t be the same without everyone “gramming” every single meal they ate. In fact, food is so overrepresented on Instagram that influencers, foodies, and restaurants alike now need to come up with increasingly creative ways of showcasing food for their followers! Gone are the days when restaurants could simply rely on foot traffic. Today, restaurants need to be a little more creative to draw a crowd. Many are even working on becoming more “Instagrammable”, by building Insta-friendly spots within their venues such as neon lights, flower walls, and colorful wall displays. And f ..read more

With over 1 billion monthly active users, the power and scale of Instagram can’t be denied, especially when it comes to fashion brands. Yet, with countless fashion brands desperately seeking to connect with and convert their target audiences on the platform, how in the world of social media marketing can your brand stand out? Unless you’ve been living under a rock, you’ll know that Instagram marketing for fashion brands can be fast-paced, competitive, and – let’s face it – downright intimidating. Fashion brands like Jacque Mus have nailed Instagram – as evidenced by their iconic catwalk throug ..read more

Have you ever watched a video on YouTube or seen an influencer’s Instagram Story, and found yourself wanting the products they’re talking about? Sometimes it might be a product you never even considered buying, like a harmonica, or an electric cake maker? Or let’s say you’re reading a blog on insomnia and relaxation. Before you know it, you’ve ordered melatonin, a hand massager, and a $300 ceramic scent diffuser! This is attraction marketing. The goal of attraction marketing is to make your audience feel like they aren’t being marketed to at all – and it’s found its home on Instagram. Every ti ..read more

Don’t speak Instagram yet? No worries. This Instagram terminology glossary will help you become an expert in social media marketing-speak. The Basics: Profiles, Hashtags, Comments, DMs & More If you’re an experienced marketer, you may already know most of these. But let’s just go over some basics for those who may be new to Instagram marketing. Instagram Profile An Instagram profile is your account on Instagram. It includes your name, username, profile photo, and your photo gallery. Instagram profile and username are often used interchangeably. Your username is your identity on Instagram a ..read more

Social media marketing isn’t just for brands playing in the B2C (business-to-consumer) space. In fact, more B2B (business-to-business) brands are taking advantage of the huge opportunities social media platforms offer when it comes to boosting awareness, driving engagement and inspiring conversion. Just like any marketing activity, having a social media marketing strategy in place is key to success. It’s what gives your content purpose, ensures it’s tailored to your ideal customers and is held accountable for ROI. And for B2B companies, there’s a stack of unique considerations to factor into a ..read more

If you’re using Instagram for business, you need to have a plan in place for assessing and measuring your content’s performance. We know that Instagram’s over one billion users are spending at least 30 minutes per day (on average) navigating the algorithm. Plus 81% of users are using Instagram to research products and services before they decide to buy. So, your business needs to be capitalising on this huge volume of active users and find ways to capture and convert them into paying customers. And one of the most effective ways to drive tangible results from your social media marketing is to ..read more

Great social media marketing extends beyond creating and sharing content—and great marketers take it a step further to ensure their strategy is working. They do this (in part) through Instagram analytics tools. Let me guess. You’ve asked yourself the following questions multiple times: Are any of my followers even seeing my posts? Am I missing any comments on my posts? How can I spend my marketing budget better? It’s okay if you have. All marketers question themselves and their strategies, and that’s a good thing. It’s a way of staying accountable. Thankfully, you don’t have to figure out thos ..read more

There’s no denying that Instagram (and social media platforms at large) are powerful places for brands and businesses to play. This low-cost marketing channel can give businesses the opportunity to reach new audiences, build an engaged community and even convert followers into paying customers. However, Instagram is more crowded than ever before. With over one billion monthly active users on Instagram, it’s never been tougher to stand out and make a lasting impression on the platform. But, there are still ways to build a loyal, engaged following on Instagram (without pouring thousands of dolla ..read more