A few months ago, Adam Mosseri, the head of Instagram, shared that direct messages on Instagram were now a key metric in algorithmic preference ..read more

Here’s the thing, when Meta says do something, you should do it. Regardless of all the reasons I’m about to share with you in this blog post, Meta has said that they are focusing heavily on direct messaging on Instagram. Just like back in the day when Facebook groups were the “thing” and if you wanted reach, you had to have a FB group… well Instagram wants you in the DMs, so slide on in there ..read more

Chances are you’ve noticed that engagement is down on Instagram. Less likes, less comments, less website clicks, and honestly, less reach overall. The thing is, this is the case for everyone, not just you. And while, to some extent, there’s “nothing” you can do about that, there are some things you can do to get better results on Instagram ..read more

Finally. Seriously. After allllll these years, Instagram was like, hey, yes, you can more than one link in your bio! Yay! Or is it that exciting? Is it helpful ..read more

Yes, if you’ve noticed that you’re not getting as much reach from your hashtags on Instagram, you’re not alone! But it’s probably not what you’re thinking ..read more

While Instagram Reels are still a significant focus for the platform and they still generally perform well for most… it’s no shock that overall reach and views are DOWN on Reels these days. There’s a number of reasons for this, including ..read more

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information. For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time ..read more

Oh. Em. Geeeee! I mean, we knew it was inevitable we'd hit this milestone but Instagram/Meta has been super tight lipped about user numbers. The last update they gave us was when IG hit 1 billion monthly active users - back in 2018 ..read more

If you’re tired of seeing weird videos or photos in your Explore page, content from people you don’t really want in your feed, or Reels of topics you don’t actually want to see, then it’s time to reprogram your Instagram algorithms! It might sound complicated, but it’s really not! Instagram uses a smart algorithm that learns from your behavior and will show you more of what you show an interest in. Here are three quick tips you can ..read more

Instagram has announced that Stories will now be available as up to 60-second clips – not just 15 second clips. And, yes, this is super exciting for some obvious content creation reasons, but it’s also a very BIG deal algorithmically and strategically. First, yes, from a content perspective, the option of creating ..read more