More than 60% of marketers reported that their strategies were more effective in increasing sales this year as compared to the year before. This only reflects how important it is to keep growing and adapting to the evolving digital landscape ..read more

What is Remarketing & How Does It Work? Simply put, Remarketing, (also known as Retargeting) is a way for digital marketers to reconnect with potential customers who have previously engaged with your brand in a meaningful way, but did not convert into a customer (e.g. made a purchase, etc ..read more

With more than 500 million active users on Instagram today, garnering the right attention to your visual feed on social media is going to take a little more than just choosing a fancy filter. Hootsuite’s ‘Digital in 2017’ survey revealed that more than half of the world’s population now uses the Internet. Narrowing down to a local context, a Straits Times article reported that 3 in 4 Singaporeans use social media, and that’s an increase of 22 percent from 2016, with 800,000 new users coming on b ..read more

We’re in the age of a content boom so much so that the rise of content marketing in recent years has given numerous journalists an opportunity to forge a new career path. Content marketing is a broad, umbrella term that encompasses many forms of online content – blog posts, infographics, social media posts, photo essays or reports — created by or on behalf of a company to attract an audience and convert them into customers. If you think about it, many of the tools in a journalist’s skill set can and will travel well into the world of ..read more

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Although broadcast advertising had control over consumers’ spending for a few decades or so, it didn’t actually displace word-of-mouth marketing from its place as the holy grail of marketing ..read more

When was the last time you went on a journey with someone through their stories ..read more

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