Brand marketers often encounter CEOs who don’t accept social media marketing. Their doubts are common, and social media marketing is challenging to calculate benefits and ROI immediately. Modern marketers, however, know how magical social media marketing can be.  In today’s era of social media platforms, brands that refuse to adapt to internet marketing fall behind because of the complications of traditional marketing. Such brands also face lower sale rates and often vanish with the advancements in social media marketing.  It requires patience and recurrent tries to convince your ..read more

When it comes to Instagram, it’s all about numbers. From growing your followers and increasing your engagement, a successful account needs growth.  But growing an Instagram account is easier said than done. When over 200 million business accounts are active on Instagram, how can you cut through the noise to increase engagement and attract more followers?  Unfortunately, there’s no set formula you can follow to grow your account. But there are some best practices you can use to give yourself the best chance for success. In this article, we will look at 14 ways you can grow your Inst ..read more

For far too long social media and email have been approached as standalone, entirely unique channels. But in an age where omnichannel marketing is all the rage, combining the two forces is the ideal way to build a successful marketing strategy.  In this article, we are going to talk about different ways marketers can successfully integrate social media and email to level up brand awareness for high ROI.  But first, here are some numbers that should entice digital marketers: 4 billion people check their emails daily – ActiveCampaign Daily emails influence the buying preference of 5 ..read more

The majority of the world’s population now uses social media, brought together over great distances to engage in conversation. This immense popularity has made social media one of the primary drivers of marketing efforts for businesses. In fact, hundreds of brands have seen major engagement growth by deploying an effective social media strategy. We’ll explore how social media optimization can boost SEO and what businesses can do to improve their website ranking on Google through social media. How can social media optimization boost SEO?  The best way to improve content visibility is to ..read more

There’s a lot more to social media than vanity metrics like engagement and follower growth. Tracking your performance only in terms of likes, retweets, shares, and the following is a false indicator of how good or bad you’re doing. So what should you be tracking instead of these vanity metrics? How do you find the best social media metrics for your business? This article will take you through 8 metrics that truly matter in determining your social media performance. From conversion rates to amplification and growth rate, this blog will give you an insight into what your dashboard should look ..read more

Instagram Stories are known for being a great vector for engagement and retention. But how can you use them to convert followers into customers? With the declining attention span of 8 seconds, it’s no surprise that ephemeral content that disappears within 24 hours is gaining in popularity among social media users. Instagram Stories has grown 5x time over the period of three years and the number of active Instagram Story users is still growing: Source Want to know the best part? Instagram Stories give you an opportunity to convert followers into customers. Moreover, social media users are rea ..read more

Facebook. We’ve all (or at least almost all) got it. But in terms of marketing, just how much potential does it have?  Well, with over 2 billion active users, Facebook is the biggest social networking site. According to Statista, 80.4% of social media e-commerce referrals in 2019 came from Facebook. That’s 69.7% higher than the next social media site, Instagram.  Utilizing Facebook’s marketing potential is critical for success. Commerce has been moving in an online direction for years. Among Generation Z, only 9.6% of purchases were in-store.  Source: Our World In Data  R ..read more

Being the ninth most visited place on the web, Instagram has become quite crowded. People of the most contrasting backgrounds gather to discuss Christiano Ronaldo’s success and draw inspiration from National Geographic’s landscapes. They all have different worldviews and occasionally experience “bad hair days”. How is it possible to make everyone feel at home on your account? That’s what etiquette was invented for in the real world. And, just like in the real world, etiquette on Instagram builds your reputation by helping you to: Be kind and responsive Articles on social media management ten ..read more

Among many other things, success breeds complacency, which is why so many agencies with outstanding track records can start to fall behind the times. They simply get settled into the comfortable grooves that steadily produce results, leading them to miss the signs that they’re failing to suitably address present-day challenges. Establishing a legacy of success, then, is about proving time and time again that you can adapt to overcome any obstacle — and right now that means tweaking your operation to flourish in a time of immense global upheaval. The COVID-19 pandemic sent shockwaves througho ..read more

Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change on a daily basis and it is exhausting to keep up.  It doesn’t help that most major platforms are focused on engagement and keeping audiences scrolling. For them, it’s more important that people are spending time on their apps than it is to improve ROI for brands. This means that if you want more followers to see your newest or most important posts, you will e ..read more