46 Ways Brands are Beating the Influencer Strategy of Rivals in 2019
PMYB » Influencer Marketing Tips
by PMYB
4y ago
We’re PMYB, a leading influencer marketing agency in Europe. We deliver data-driven, fully-managed influencer campaigns for the world’s biggest brands and most-promising startups. In order to achieve success with influencers, mastering your approach is so important. We’ve put together 46 techniques that PMYB and leading B2C brands are using to beat the influencer strategy of their competitors. Your Influencer Strategy There are many ways to improve your approach to the production and delivery of influencer content. Refining your methods can enable you to cut ou ..read more
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Why Brands need to be More Selective with Influencer Choices in 2019
PMYB » Influencer Marketing Tips
by PMYB
5y ago
The influencer selection processes of brands have definitely improved. Despite this, many of the biggest brands across the globe are still missing the opportunity to cut out wastage and optimise the budgets they are spending considerably more. How? By being even more selective with their influencer choices in 2019. To many companies, collaborating with the highest profile personalities who achieve the most genuine engagement has been the opted route over the past couple of years. After all, they can speak to a larger audience and their ‘voice’ will be heard far beyond the realms of a faceless ..read more
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Authentic Marketing: Instagram Influencers Shift to Imperfect Content in 2019
PMYB » Influencer Marketing Tips
by Samuel Anderson
5y ago
The Instagram platform seems to be shifting away from the “perfect” aesthetic that helped drive the platform’s success. Instead, we’re beginning to see younger influencers and their audiences embrace authentic, less-polished content. This is something we like to call ‘authentic marketing’. This transition has been bubbling under the surface over the past couple years, and the next few months may see a sizeable change in how business and influencer marketing agencies choose to conduct their influencer marketing campaigns. Several studies have revealed the importance of authentic marketing, cor ..read more
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How Brands & Influencers Can Benefit From Instagram’s New Quiz Sticker
PMYB » Influencer Marketing Tips
by Neville
5y ago
Instagram recently upgraded its renowned poll stickers with the new and improved quiz sticker feature which offers a more interactive way for brands and influencers to ask their followers engaging multiple choice questions in Instagram Stories. They can also intuitively analyse and share the results. The significance of this latest addition by the social media giant cannot be downplayed. Leading online technology publisher TechCrunch estimates that over 500 million users, utilise the Stories feature on a daily basis. The new feature provides an excellent opportunity for brands and influencers ..read more
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7 Key Characteristics that Increase the Authenticity of Influencers
PMYB » Influencer Marketing Tips
by Tayla
5y ago
The very essence of influencer marketing comes from authenticity. Without it, influencer marketing would not exist. It’s no secret that social media influencers have changed the face of marketing for brands like Boda Skins. They can paint brands in a positive light and change the way consumers perceive them in a matter of seconds. But as we all know, their messages will only have an impact on the buying habits of consumers if the influencers utilised have are highly authoritative and authentic. There are many factors that might impact where an influencer performs. For instance, brands need to ..read more
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The 7 Deadly Sins of Influencer Marketing – A MUST READ!
PMYB » Influencer Marketing Tips
by Chris Wilson
5y ago
Years of Experience To optimise every pound you spend on Influencers, you need to avoid falling into certain traps. Naturally, you can pick up bad habits, especially in new industries. For such a young industry, we have a very experienced team in the Influencer space. PMYB was founded in 2015 and we have been running Influencer campaigns ever since. As a result, we’ve experienced both the glories and the hurdles that the industry has brought over the years. Alike in all industries, there are going to be these hurdles you need to overcome. However, along the way, some hurdles become mountains ..read more
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FULL INTERVIEW: How Influencers Transformed the Fresh Ego Kid Brand (with Founder, Marvin Morgan)
PMYB » Influencer Marketing Tips
by PMYB
5y ago
Marvin Morgan’s Personal Experiences with Influencers Fresh Ego Kid Founder and professional footballer, Marvin Morgan sat down with PMYB to describe his personal journey of creating a formidable streetwear fashion brand in the UK. Marvin gave a very honest account of his personal experiences of working with high calibre Influencers, music artists and professional sportspeople, such as Anthony Joshua, Raheem Sterling and Dele Alli. During the interview, he gives his honest opinion on why delegating your Influencer strategy to an Influencer Marketing Agency can be very beneficial to brands. Pa ..read more
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