Threads burst onto the scene this summer and quickly became the fastest-growing social media platform of all time with 100+ million users in one week. As the heat of its entrance has died down, what does this new platform mean for your brand and social strategy? What have we learnt about Threads, where does it fit in in the social media sphere, and well, is it too late to be an early adopter? As social media teams across the world figure out strategies to not only incorporate Threads  but also excel at it, this webinar will examine what we’ve learnt so far and explore thoughts on what we ..read more

What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs. They want to speak to a human as soon as possible, and guess where they go to achieve this? Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 pr ..read more

Twitter analytics and knowing how to use them can change your social media game. Whether it’s identifying which messages resonate, determining successful campaigns or spotting holes in your customer service, the data at your fingertips can turn seemingly random social interactions into strategy-changing insights. Not sure where to get started? This guide will help make Twitter analytics much more manageable for you and your team. What are Twitter analytics? How to access Twitter analytics Who are Twitter analytics for? What metrics can you track with Twitter analytics How to maximize Twitter ..read more

People no longer just Google things they want to buy. They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get st ..read more

Since its inception, Twitter has revolutionized the way we communicate. It’s fast, concise and a great way to connect with your customers, prospects and clients. With nearly 230 million daily active users, Twitter is a powerful way to amplify your message and showcase your brand. Customers sometimes discover your business on Twitter, but often they end up on your website from a search engine or other source rather than a Tweet. One key to maximizing discoverability on Twitter? Embed a Twitter feed on your website and show your Tweet activity to your website visitors. Adding a Twitter embed wid ..read more

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities, businesses and brands alike can further build relationships with followers. And as a platform for conversations and customer care, it’s importa ..read more

Social media is a conversation starter. Whether users are reconnecting with old friends, creators are interacting with their audiences, or consumers are getting in touch with brands, social is the connective tissue facilitating those conversations. And is there a better global conversation platform than Twitter? Sprout Social teamed up with Twitter to share data-driven insights and advice about how brands can leverage Twitter to take better care of their customers. This guide includes: A pulse check on the current social customer care landscape Exclusive data on how consumers and Twitter user ..read more

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. We’ve seen a lot of collabs in the fashion and music space, but right now, the winner for best brand collaboration might be e.l.f. cosmetics and Dunkin’. It’s more than cooperating, it’s cobranding While e.l.f.’s Dunkin’-i ..read more

Over the past few years, the corporate communications world has transformed.  Several factors, such as geopolitical challenges, social justice issues, COVID-19 and stakeholder activism, are changing the nature of how brands speak to their customers and employees. Social media has become an indispensable channel for amplifying and protecting your brand image and reputation. This presents new challenges and new opportunities for communications professionals. In this new normal, one thing is certain: Unlocking the power of Twitter data is a must for creating and executing a successful corpor ..read more

“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. But video creation requires work. You want your time and effort to go toward content that is effective for your channels and your brand. An ..read more