Google Shopping Campaigns for Beginners
The Influence Agency
by Steven Meng
4y ago
In today’s rapidly changing digital marketplace, traditional retail brands must quickly adapt in order to stay relevant. Consumers are more educated than ever and the competition is often global. How can brands get their product in front of the right people, at the right time? Google is the likely beginning of an internet search for a lot of people, 1.7 billion in case you were curious. Google’s unique ability to capture people’s purchase intent is undisputed. Using a Google Shopping campaign is an excellent way to get your product in front of potential customers precisely when they are lookin ..read more
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How We Reached 5.5 Million On GIPHY
The Influence Agency
by Samuel Butcher
4y ago
We’re sure you’ve heard of GIFs, you might use them in your Instagram stories or emails, but did you know they were hosted on GIPHY.com? We’re going to show you how we reached 5.5 million views on GIPHY through our The Influence Agency account. With their recent acquisition from Facebook Inc for $400 million, there is no doubt that GIPHY will soon be updated, upgraded, and improved! If you’ve ever thought about having personalized GIFs for you, your brand, or company now is the time! Let’s get into the specifics on what GIPHY is, why you should be on the platform, and how to use GIFs in your e ..read more
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Why Canva Is An Important Tool
The Influence Agency
by Samuel Butcher
4y ago
An incredibly simple online graphic design websites, this one of the most accessible platforms to use as a market, here’s why Canva is an important tool! We use Canva every day as part of our business, whether it’s our Client Success Managers, Paid Media Team or our Social Media Managers, we often utilize the easy-to-use functionality of pulling together quick, dynamic and high-quality graphics at the ready with Canva. There are amazing templates, design elements, fonts, and a large bank of imagery. Don’t have Photoshop or the skills to use it? Familiarize yourself with Canva, you won’t regret ..read more
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How Businesses Can Prepare For The Next Phase Of COVID-19
The Influence Agency
by Tanya Cruz
4y ago
With weeks of social isolation behind us, many of us are finally starting to see the light at the end of the tunnel. As cities across the country slowly start to reopen, businesses big and small are preparing for the next phase of this pandemic which will allow brick and mortar businesses to get a small slice of their normal back. While the conditions in which they’re allowed to open will change week-by-week, there are many facets of this “new normal” that businesses still have to prepare for.  No matter what size your business is, the next phase of changes are coming, which means your ma ..read more
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Best Times To Post On Instagram 2020
The Influence Agency
by Samuel Butcher
4y ago
With this year already at the midway point and COVID-19 being, well, a thing… we thought it would be best to help shed some light and share the Best Times To Post On Instagram 2020. Whether you’re creating social media content for yourself as an influencer or creator, or whether you’re a Social Media Manager for multiple different brands, it’s important to stay up-to-date with the social media algorithms, more specifically Instagram. They are consistently and constantly changing and evolving. Let’s find out more about what you can do, when is the best time, and how to read your analytics on th ..read more
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6 Iconic 2000’s Marketing Campaigns
The Influence Agency
by Samuel Butcher
4y ago
We’re taking a trip down memory lane and looking at some of the best advertising in a blast from the past, here are our top picks for 6 Iconic 2000’s Marketing Campaigns! Wasn’t the past just so much more fun? The colours, the fun, the tongue-in-cheek ad campaigns, the stars, the celebrities, the ideas. Marketing and advertising have come along way since the 2000s and we’re going to break down 6 of our favourite iconic moments. These alone have made pivotal impacts on the industry as a whole and also showed how impactful celebrities and Brand Ambassadors can be when selling products. Let’s div ..read more
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Infographic: 50+ Free Digital Marketing Tools
The Influence Agency
by Abi Karthigesu
4y ago
For small businesses and upcoming brands, getting exposure and recognition in the digital ecosystem (and at a minimal cost) can be tricky. We understand that developing marketing strategies and finding  low-cost resources can be a daunting task– so we’ve gone ahead and done it for you. From design and social media to analytics and SEO, our guide covers it all. Download this handy infographic, and keep reading to discover over fifty FREE industry-leading digital marketing tools! Design   CanvaCanva is a serious lifesaver for those with minimal design experience. It’s a multimedia ..read more
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Keeping Up With Content During COVID-19
The Influence Agency
by Samuel Butcher
4y ago
For content creators and marketers alike, these times have been filled with complete uncertainty, but you should be keeping up with content during COVID-19. There are many aspects of a content strategy that would allow for the seamless inclusion of such a hot-button topic, like a pandemic, or a natural disaster, and the importance of being cautious when communicating during it. You must have the respective assets and plan in place, to stay visible. Social media as a main business venture must be the leading role in what may help keep your brand alive, and brand awareness going strong. It’s cru ..read more
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Free Instagram Story Templates For Engagement
The Influence Agency
by Samuel Butcher
4y ago
During COVID-19 we’ve challenged ourselves to upgrade, update, and pivot our content strategies, one of those ways was creating 13 free Instagram story templates for engagement! We launched these on our Instagram stories in a highlight called “Templates”! These 13 templates are completely customizable and branded with some of our signature The Influence Agency colours, and most importantly they are so much fun! The templates are engaging and simple to use, you can share the businesses, products, accounts, and people you love through your own Instagram posts, stories, and highlight pins! L ..read more
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Preparing For Digital Crisis Mode
The Influence Agency
by Samuel Butcher
4y ago
Preparing for digital crisis mode might sound daunting, but it might be what helps save your business during a surprise event, like a pandemic or an unforeseen business closure. It’s important that you prepare yourself for anything that might come your way as a business owner, and think about all the different ways you can separate from the businesses like yours, and continue to make an impact. Engaging with your communities and ensuring proper communication all take time, effort, and planning, it’s imperative that within your digital crisis mode plan that you keep the information accurate, di ..read more
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