Corporations and Social Responsibility
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
  Social responsibility projects play an important role to connect the societies and the corporations. Social society organizations focus on problems based on social, economic and environmental issues. To aid with solutions of such problems corporations either commit manpower, financial support or their know how. Projects that has taken on board with the request of social society organizations add positive value to the companies. It creates diversity among the employees and elevates the profile of the companies which are involved in these projects. TOMS is such a corporation that sets an exam ..read more
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Social Media and (Neuro)Marketing
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
  Fast and effective is our key concept for advertising especially in social media. Time limit of 20 seconds on Instagram stories is an indication of our attention span for watching something. Also we can skip a story, update our pages and see another posts with a single click. This shows us our attention time for advertisements decreases. With the help of educational and learning tests we know that most people learn with the aid of visual aids and 83% of our memory focuses on visual stimuli. Researchers found that people focus on visual messages in eye-tracking studies. For that reason, adve ..read more
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Why Does Business Life Need Gamification?
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
  Nowadays advertisement alone for a product is not efficent enough in the market. This is where the gamification started to come into play. Simply put; gamification is helping people to achieve their goals by using techniques from game design and motivation. There is an interesting programme in one area of China called Social Reward System. In this system people are either awarded or deducted points according to their behaviour. Good behaviour is rewarded with things like reduced tax payments while bad behaviour could result in a travel ban. The term Gamification was first used in 2008 but i ..read more
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Introduction To Neuropsychology
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
Neuropsychology is a field that associates the biological process in the brain with the psychological process. Neuropsychology is a science field which is based upon psychology, physiology and biological psychology domains. It has an important role in to associate measurable brain activities and mind. To do so neuropsychology uses the scientific data from EEG, fMRI and PET devices. Neuropsychology exhibits new approaches and ideas with using the scientific data which are obtained from the brain.  In addition, “behaviour” is the measurable expression of the brain and mind so behaviour has a cr ..read more
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A Psycho- Social Analysis Of Gamers
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
    Digital gaming companies with an estimated investment of 100 billion dollars are now part of our daily lives. After tens of thousands reported cases “game addiction” is now in literature as an illness. This subject became an important research field for social science researchers. While the computer and software engineers are engaged in the technical side of the games like coding, sociologists are researching the correlation between game selection and the gamer’s cultural background. Psychologists on the other hand are interested in which part of the brain is activated during gaming and w ..read more
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Proximity and the Mere Exposure Effect in Social Psychology
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
What are the factors that affect the attraction between people? Social Psychology is a sub-branch of Psychology which investigates the relationship between people and the factors that affect these relationships. According to Social Psychology, one of the factors of attraction is “Proximity Effect”. Proximity Effect is related to the time that people spend together. A lot of research found out that there is a positive correlation between the amount of time spent together and the attraction between people. For example, students who sit next to each other are more likely to become friends in a cl ..read more
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Facebook Embraces Neuroscience
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
Neuroscience helps to measure unconscious reactions to visual stimuli and to bring a better understanding of the pattern of human behavior. Neuroscience is becoming a field of study, widespread not only in the academic world, but also in various fields and is used in many places including supermarkets, restaurants, and even in our home. Although Facebook, a world-renowned company, announced that they had established a neuroscience laboratory, their relation with neuroscience dates back to earlier times. A while ago, Facebook announced that they incorporated UK based start-up VocalIQ, which is ..read more
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Erasmus Plus Projects
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
Did you know that thousands of people have a chance to improve their career by getting education with Erasmus+ projects which is known as “Lifelong Learning Programme” previously? “Erasmus+” is an Europe Union programme for supporting education, training, sports and it has a budget of 14 billion dollars. The programme aims to give a chance for volunteering abroad to more than 4 million European people. Furthermore there is no age limit, except for youth projects, for participating in these projects. You can apply to projects individually or as a representor of an organization. Those who repres ..read more
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INNOVATION, STRATEGY AND NEUROMARKETING
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
Strategy can be defined in the field of administrative sciences as the way of an organisation to devise its external affairs and use its resources in order to outperform its competitors and make a difference. In the present day, due to the increasing number of competitors, all companies make efforts to designate new strategies and develop new application methods. By following this way, they obtain both the power to compete with other companies and the opportunity to survive in the market by outperforming their competitors. However, they should prepare a strategic plan in which they can determi ..read more
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NEUROMARKETING AND SUBLIMINAL PERCEPTION PHENOMENON
Neuroscience | Academic Business Solutions Blog
by admin
4y ago
Perception consists of all kinds of sensory interaction, which gains a subjective structure with the impact of observing external stimulus such as the environment, people, objects, odors, sounds, actions, tastes and colors, and the impact of many different experiences. Subliminal perception is the perception of a series of stimulus which the person is not consciously aware of and gets under the influence involuntarily, in addition to the perception with the five sense organs. The word ‘subliminal’, which consists of the Latin words ‘sub’ and ‘limen’ (threshold), is usually used for subconsciou ..read more
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