The Economics of Fandom: How Brand Dedication Drives Revenue
Convince and Convert » Influencer Marketing
by Gia Lee
2M ago
I know, I know we’ve all made fun of fangirls in the past. But if there’s anything we’ve learned from the Swifties last year, it’s that they (we) are powerful. And we take some serious action. According to Pollstar, Taylor Swift’s Eras Tour grossed over $1 billion — $1,039,263,762 — making it the single highest-grossing trek of all time and the first tour ever to cross the 10-digit threshold. Put into perspective, The Eras Tour is 11.3% of the entire $9.17 billion Top 100 Worldwide Tour Chart gross. Call it “girl math” but even though times are tough, the fangirls are buying like crazy and ra ..read more
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Influencer Marketing Campaign Tips from a Disney Marketing Alum
Convince and Convert » Influencer Marketing
by Jennifer Harmon
6M ago
Not so long ago, influencer marketing was a “nice to have.” It was new, exciting, kind of confusing, and a bit of a wild, wild west. A shiny new, but still fringe, marketing tactic. You may have dabbled in working with creators if/when you had some leftover fiscal year funds. Perhaps you experimented with an affiliate program with mixed results. Maybe, like many other marketers, you were inconsistent or simply “stuck a pin” in your influencer marketing campaign efforts while turning your attention to paid or traditional marketing tactics…  Nowadays, influencer marketing is no longer a “ni ..read more
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Why You Need to Look Out for B2B YouTube Influencers in 2023
Convince and Convert » Influencer Marketing
by Eduard Klein
11M ago
Fiverr, a freelance services marketplace, wanted to build a talent pool of creatives—writers, designers, video editors, and more—to help businesses find all these services in a single place. The company knew these creatives went to YouTube to hone their skills and pick up new ideas. So, Fiverr collaborated with YouTube influencers to build awareness for its platform, establish social proof, and bring more users and clients. Today, over 3 billion searches on YouTube come for a single keyword: Fiverr.  Fiverr’s gamble on YouTube influencer marketing is a case study for B2B brands to strate ..read more
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Influencer Marketing (or Celebrity Endorsement) for Social Good
Convince and Convert » Influencer Marketing
by Kelly Santina
1y ago
If you haven’t seen this video from Ryan Reynolds and his Wrexham Association Football Club business partner, spend six and and half minutes getting caught up.  Did it make you smile? Did you learn something new?  I hope so. We do a fair amount of influencer marketing work here at Convince & Convert, albeit mostly B2B and with key opinion leaders in the marketing or customer experience space.  Like this video, we work with clients to create concepts, invite experts to join the effort, script the video delivery, edit the video with post-production refinement, and ultimately ..read more
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How to Make Social Advocacy Part of Your Employees’ Daily Routine
Convince and Convert » Influencer Marketing
by Andrew Caravella
1y ago
Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails. Dial into a conference call. Start the workday. What if your company could become a part of employees’ daily routines? What if there was a way for you to use this downtime to inform others and increase brand awareness? Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at wor ..read more
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7 Tips to Build a Successful B2B Influencer Strategy
Convince and Convert » Influencer Marketing
by Eduard Klein
2y ago
Are you on the lookout for a marketing strategy that checks off all your targets and can potentially produce a tremendous return on investment? B2B Influencer marketing fits the bill quite perfectly.  While influencers have traditionally dominated the B2C sector, influencer marketing is quickly becoming a game-changer for the B2B domain.  With 93% of B2B marketers claiming to have used this marketing tactic, it’s clear that influencer marketing now means a lot more than just an Instagram celebrity posing with a product. It’s a broader spectrum that includes B2B thought leaders and s ..read more
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The Inside Scoop of What Makes a Great B2B Influencer Brand Partnership
Convince and Convert » Influencer Marketing
by Michelle Saunders
2y ago
There’s a lot of work that goes into finding the right influencer or key opinion leader (KOL) for your brand. How do you better the odds of getting a “yes” from the ones you really want to work with? There can be plenty of speculation, and I am sure you have run into plenty of advice for B2C brand partnerships but I’m here to get you the skinny for B2B collaboration bliss. Who better for me to ask than our very own Jay Baer, founder of Convince and Convert and highly po pular and sought after client experience and marketing speaker, author, and overall genius. So let’s dig into what ..read more
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What No One Talks About When it Comes to Successful B2B Influencer Marketing
Convince and Convert » Influencer Marketing
by Anna Hrach
2y ago
Whether you’re just starting to explore B2B influencer marketing efforts or you’re well on your way to putting influencer content in place, there are myriad articles that can help you plot out the major steps to success. However, many of those articles don’t quite dive deep enough into some of the often overlooked yet oh-so-critical details that happen in between those big steps.  Sometimes, that understanding comes from experience. In this case, it comes from our experience, and we’re happy to share it so you can avoid common mistakes and missteps along your B2B influencer path to succe ..read more
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Your Complete Guide to B2B Influencer Rates
Convince and Convert » Influencer Marketing
by Clelia Arci
2y ago
Onalytica recently released a report looking at the average rates influencers were charging across varying activities. Our aim was to show what brands can expect to pay, and to show B2B influencer rates that should be charged based on industry averages. B2C influencer marketing has been around for around 15 years and is pretty well-established, set to be worth a whopping $15 Billion this year. B2B influencer marketing is still finding its feet and as such, is very much like the wild west; pretty lawless and no-one really knows what’s going on. In light of this, we thought it best to start addi ..read more
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How to Identify and Win the Right Influencers to Promote Your B2B Product
Convince and Convert » Influencer Marketing
by Ann Smarty
2y ago
Influencer marketing has been on the rise for several years now and it is not showing any signs of slowing down. People trust people they follow, and it is true in both ecommerce and B2B sectors, although it is a bit different in the latter because marketers and sales people have larger decision making units to keep in mind when they sell to businesses. There’s no impulse shopping in the B2B sector (or at least not as much as in retail), so influencer marketing has to rely on long-term relationships between influencers and their target customers. How do you find the right influencers to help ..read more
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