Top 10 companies that are dominating influencer marketing in 2023
Qoruz » Influencer Marketing
by Ahana Machaiah
2M ago
As social media platforms continue to thrive and consumers increasingly rely on digital recommendations, influencer marketing has become a game-changer for companies seeking to capture the attention of potential customers. According to the Digital Marketing Institute, “49% of consumers depend on influencer recommendations, 40% had purchased something after seeing it on Twitter, YouTube or Instagram”. With this rapid growth of influencer marketing, brands across various industries are recognizing the immense potential and are investing larger budgets to leverage the benefits it offers. In this ..read more
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Why SaaS businesses should consider influencer marketing for customer acquisition
Qoruz » Influencer Marketing
by Arun Prakash
2M ago
Marketing SaaS products in 2023 are more difficult than ever. Efforts that worked seamlessly for businesses five years ago do not leave any mark and become a part of the noise. But Why? The world is changing not only the SaaS businesses have grown more than 10x in number, which increases the competition tremendously. But also, the way people consume ads and buy things in general has changed drastically. According to Digital Marketing Institute, “Over 83% of consumers trust opinions they find on social media, including those from friends, families and influencers, to help them make the right de ..read more
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How Influencer marketing can boost your brand’s social commerce
Qoruz » Influencer Marketing
by Arun Prakash
2M ago
In today’s day and age, social media has become integral to everyone’s lives. We scroll through our feeds, engage with content, and purchase without leaving the platform. With the rise of social commerce, brands are constantly looking for ways to stand out in a sea of content and reach potential customers. Enter influencer marketing – a powerful tool for boosting your brand’s social commerce. In this article, we’ll explore how collaborating with influencers can boost your brand’s social commerce by reaching a wider audience and building credibility. How is influencer marketing essential for so ..read more
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What is the difference between Affiliate and Influencer marketing and which is best for your brand?
Qoruz » Influencer Marketing
by Jithin Sethumadhavan
2M ago
Influencer and affiliate marketing are great ways of showcasing your brand in front of your target audience. But lack of understanding between the two will lead to missed opportunities for brand growth. In this article, we will discuss the following: What are the differences between influencer and affiliate marketing? What are the pros and cons of influencer and affiliate marketing? Which one is best for your business? What are the differences between influencer and Affiliate marketing? Creators are the centre of influencer and affiliate marketing as both use their influence among their foll ..read more
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 Top 20 Social Media Marketing Tools
Qoruz » Influencer Marketing
by Ahana Machaiah
2M ago
Social media: The world thrives in it. So is your target audience.  Being actively present on social media helps stay on top of your audience’s list (if not, at least as one of the brands they consider).  Researching, content curation, and posting during the target audience’s active time consumes most of your time.  Automating most of the above processes might save hours while you can ensure you don’t miss posting any content and continue growing your brand.  With so many social media platforms and tools available, it can be overwhelming to decide which ones are the best fi ..read more
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Effective Influencer Marketing Funnel Tactics: Matching Ideal Influencer Types to Each Stage
Qoruz » Influencer Marketing
by Arun Prakash
2M ago
You are a FISHERMAN now (Just for the time being). What do you do as a Fisherman? Cast a wider net, narrow the focus, and catch the fish(es).  How is it related to the topic I searched? It is.  Casting a wider net – Catching the attention of potential customers to your brand.  Narrowing the net – Focusing and filtering the customers who are the right fit.  Fish(es) in the net – A smaller yet qualified group of leads, potential enough to convert to customers.  The timeline of Fishing can be minutes to hours. But the timeline of your marketing funnel isn’t. Nurturing you ..read more
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Platform Vs. Agency – Influencer Cost Transparency
Qoruz » Influencer Marketing
by Jithin Sethumadhavan
2M ago
The truth of influencer marketing is it all begins and comes down to cost. Whether starting a new campaign or looking to hire an influencer, one thing is certain: your budget will dictate much of your decision-making process.  You’ll need to finalize how much you can afford to spend on influencers and how much you’ll get in return for that investment. And this investment is better off spent only on the influencer marketing process and not compensating hidden costs that you don’t even know exist.  You’re putting money into something that could be hugely beneficial and budget-saving or ..read more
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How to Ensure Brand Safety in Influencer Marketing
Qoruz » Influencer Marketing
by Arun Prakash
2M ago
Your brand is the biggest asset you have to offer to your target audience.  Brand safety is a huge issue in influencer marketing – no matter the budget. You will want to ensure any messaging format is aligned at all times and not jeopardize how your brand is perceived. While it seems impossible to maintain, you don’t need to work with many influencers before you start hearing “that shouldn’t have happened.”  Having defined brand guidelines will ensure influencers know what they can and cannot do while representing your brand.  Ways to Ensure Brand Safety in Influencer Marketing ..read more
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Why Is Micro Influencer Marketing Effective For D2C Brands?
Qoruz » Influencer Marketing
by Udhaychezhiyan
1y ago
D2C (Direct to Customer) brands are the ones that ship their products directly to the consumers instead of relying on a chain of distributors and retailers. Some popular D2C brands in India include BoAt, Lenskart, Sugar, Zivame, and MamaEarth. These companies operate through their web stores and also have some official outlets, mostly in tier-1 and tier-2 cities.  D2C brands focus extensively on marketing and rely on modern customers who trust online brands. As D2C brands don’t have retailers and distributors to communicate with the customers, they have to establish a direct connection wi ..read more
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Leverage D2C Business With Influencer Marketing
Qoruz » Influencer Marketing
by Udhaychezhiyan
1y ago
Direct to Customer (D2C) businesses have made a mark since the pandemic in 2020. With businesses permanently shifting online, D2C businesses are going stronger than ever in 2022. In fact, Indian D2C sales are expected to hit $60B by FY27.  Today, D2C brands in India of all sizes can grow and drive sales. D2C brands are looking to boost their brand awareness in every way possible – including influencer marketing.  Influencer marketing is becoming popular in this day and age. D2C businesses in particular are gravitating towards influencer marketing because it solves their pain points ..read more
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