Photo by Aaron Weiss on Unsplash A global pandemic has been one of the most prominent societal changes affecting the way we seek out human connection, as a result; the way audiences use social media is changing. TikTok was already popular, but the uplift in isolation and the need for connection and entertainment propelled the platform into the top spot. Whether it’s learning TikTok dances with friends, remixing memes, or watching casual everyday content, TikTok’s huge gain in popularity can be attributed to audiences’ needs for personalized, intimate content — to replicate what they’re mi ..read more

Yes, you heard right: Activate has coupled up with partnership automation platform Impact. Like any new relationship, we’re busy getting to know each other. Today we lift the veil on Impact’s acquisition and reveal what the match means for Activate’s existing roster of creators, influencers, brands, and agencies. Why the timing’s right for Impact and Activate Before we get into the details of the union, let’s take a look at where things stand in the influencer world: The influencer marketing industry is on track to reach $9.7 billion by the end of 2020 and $22 billion by 2024. On a ..read more

Photo by Nick Morrison on Unsplash ACTIVATE is excited to introduce our newest feature, Tasks! Tasks are an efficient way to create a detailed scope of work within our Collaboration Tool. The new workflow empowers brands and agencies to incorporate more hyper-specificity around the unique actions and deliverables influencers must complete in accordance with customizable deadlines. Tasks help you manage your campaign workflow by tracking outstanding, upcoming, or overdue action items. Advanced Partnership Capabilities In our 2019 Influencer Marketing Study, we found that brands a ..read more

Tapping into Influencers for Content Creation Amidst Office Closures Photo by Catherina Schürmann on Unsplash While COVID-19 has created a multitude of challenges for brands over the past few months, the ability to sell products online and market them via social media has been a stopgap for the anticipated loss of revenue attributed to brick-and-mortar closures. While consumers are obviously no stranger to e-commerce, recently they have turned to online shopping for not just essentials, but also as a form of entertainment. Forbes reported that many DTC brands, such as TULA and The Si ..read more

Photo by Joshua Ness on Unsplash ACTIVATE, the end-to-end influencer marketing platform, recently launched a Talent Management tool, providing Talent Managers with more control and convenience while managing clients through the campaign lifecycle. Talent Managers are able to better organize, update and pitch client profiles, as well as increase visibility to their wider talent network. With access to key platform tools such as Casting Decks and Influencer Relationship Management (IRM), Talent Managers are equipped to coordinate campaigns from start to finish across categories like Fashion ..read more

As we shift into a new, socially-distanced normal, entire industries are experiencing rapid change and disruption. The ACTIVATE team is observing and analyzing the changes happening across the influencer marketing landscape, translating our observations into partnership considerations. Additionally, we’re grateful to be able to tap into our community of 46K+ influencers to ask them how they’re feeling, what they’re experiencing, and what they expect to see next in this space. We’re happy to bring these insights to you and hope they can be useful as your team navigates brand marketing over the ..read more

SOURCE: NY Times ACTIVATE is thrilled to announce that our platform now integrates with TikTok and Twitch, empowering our clients to work with creators from these emerging influencer channels. An Overview of the Platforms: TikTok, a short-form, video-sharing app, allows users to create and share 15-second videos, on any topic. TikTok was born after merging with an app called Musical.ly in 2018. Now, the platform reports having 800 million monthly active users worldwide and is the third-most downloaded app globally (Source). Twitch is the world’s leading live streaming platform for gamers ..read more

Brands Making a Difference During COVID-19 During these uncertain and challenging times, uplifting stories offer a breath of fresh air. Brands are moving quickly to do their part in contributing to the greater good and well-being of their customers during this crisis, both locally and nationally, with the hope they can put a little more positivity into a world. In that spirit, ACTIVATE is highlighting three brands that stand out for their efforts in spreading positivity, supporting their consumers and inspiring community. We salute these brands for leveraging influencers to maximize the visibi ..read more

ACTIVATE would be nothing without the dedication of our team, the creativity and work of our renowned clients, and the passion of the influencers we have had the opportunity to engage with. As a result, we are taking COVID-19 seriously and have put all necessary precautions in place to protect those closest to us throughout this global pandemic. We understand that this is a scary time for both brands and influencers alike. We want to reiterate our commitment to supporting our community of clients, creators, partners and beyond. While we’re uncertain what the future may exactly hold, we are cer ..read more

Photo by Isaiah Rustad on Unsplash‘Tis the season for articles titled “top XYZ trends of 2020” to flood your feeds! The beginning of the year is, of course, a wonderful time to forecast tactics and strategies we anticipate seeing in the months ahead. But it’s also a great time to reflect on the trends we do NOT wish to see continue from the prior year. Our team round up 9 influencer marketing trends that we would like to see left in 2019. Enjoy! Cookie Cutter Content: Flat lays had their moment, but we’re ready to leave lackluster content in the past. In 2020, we’re rooting for more innovativ ..read more