Influencer marketing – love it or hate it, it’s hard to ignore. If it’s not already part of your social media marketing strategy, it should be. While marketing in itself is a bit of an art, there’s also an element of science to it, and influencer marketing is no different. All too often, brands make the mistake of picking a few key influencers based on popularity and relevance, sending them products, and waiting for the magic to happen. But that’s not enough. Without a solid plan backed by data, you might not see much return on your investment. While influencer content undoubtedly provides val ..read more

What is Coachella? Coachella, often known as the pinnacle of music festivals, is an annual event that takes place in Indio, California. It was originally started in 1999 by Paul Tollett and Rick Van Santen as a two-day festival, but has since evolved into a sprawling, two-weekend extravaganza featuring some of the biggest names in music, art, and fashion. With its picturesque desert backdrop, eclectic lineup, and vibrant atmosphere, Coachella has become synonymous with youth culture, creativity, and the convergence of music and fashion. One of Coachella’s defining features is its diverse lineu ..read more

In a bid to revolutionize the influencer market and bolster its creator community, Meta is spearheading a transformative initiative poised to revolutionize the influencer market: the Meta Bonus Program. This groundbreaking endeavor aims to stimulate growth within its creator community, particularly among Threads creators. As the influencer landscape undergoes rapid evolution, the Meta Bonus Program could mark a pivotal moment. Did you hear YouTube’s big announcement? Read all about it here! What is the new Meta Bonus Program? The bonus program operates through a structured incentive syste ..read more

Media platforms are key for global communication and entertainment, however, internet safety still remains a major worry. This issue holds particular significance on digital platforms like Twitch–the premier platform for live streaming–where interactions occur in real-time and can have a profound impact on users’ well-being and experiences. To thrive in the rapidly evolving landscape of online content creation, influencers must abide by rules like the Twitch Community Guidelines, which is paramount for influencers to maintain relevance and success.  Content creators play a vital role in p ..read more

YouTube’s new features  demonstrate how the platform is upping its game by introducing shopping features to its short-form video service and expanding monetization opportunities for creators. In response to the 30 billion hours of shopping-related content viewed in 2023, and a 25% increase in watch time for shopping assistance videos, YouTube is introducing new updates to capitalize on the spring shopping season’s momentum. This blend of entertainment and shopping convenience is YouTube’s bold move to not only keep pace with TikTok but also to offer creators more avenues to turn their cre ..read more

YouTube is upping its game by introducing shopping features to its short-form video service and expanding monetization opportunities for creators. In response to the 30 billion hours of shopping-related content viewed in 2023, and a 25% increase in watch time for shopping assistance videos, YouTube is introducing new updates to capitalize on the spring shopping season’s momentum. This blend of entertainment and shopping convenience is YouTube’s bold move to not only keep pace with TikTok but also to offer creators more avenues to turn their creativity into earnings. Amidst the ebb and flow of ..read more

On March 13, 2024, the United States House of Representatives found a possible way to get rid of the famous social media platform through a TikTok acquisition. The developer of the app and Chinese parent company, ByteDance, must sell TikTok to “a qualified buyer.”  Moreover, many believe that by “qualified buyer,” the House is alluding to a buyer or group of buyers that is at the very least Western if not U.S. owned. If ByteDance fails to sell TikTok, the app will not be allowed on app stores within the United States anymore. Hence, the race to the TikTok acquisition is on. Could TikTok b ..read more

Welcome to the world of OnlyFans – a unique space where creators share exclusive content directly with their fans. From behind-the-scenes glimpses to exclusive photos, OnlyFans fosters a direct connection between creators and supporters. With a net worth of $2.5 billion and $15 billion paid to creators, it’s reshaping social media norms. Keily Blair, with her legal and business background, drives OnlyFans’ innovation. Her leadership expands OnlyFans’ appeal and ensures privacy and safety for creators. Blair’s strategic vision propels OnlyFans to new heights, focusing on ethics and global expan ..read more

First and foremost, Happy Women’s History Month! To begin celebrating Women’s History Month, we wanted to shine a lot on Meta’s Fundamental AI Research Lab (FAIR lab). The FAIR lab is responsible for the Llama model and many other incredible breakthroughs, but what is unique is that it just so happens to be largely made up of female researchers. What is the FAIR Lab?  According to Meta’s AI Research blog, the FAIR team at Meta is seeking to further our understanding of both new and existing domains, covering the full spectrum of AI (artificial intelligence). The FAIR lab’s mission is to a ..read more

Video content has become a staple for digital platforms and its miraculous rise in popularity is one of the biggest content marketing trends. Hence,  learning  how to be efficient and speed up content creation is vital.  A study by Wyzowl shows that 91% of businesses use videos as a marketing tool, and 88% of marketers say their strategy depends on it. Source: Wyzowl Though videos are a great way to keep your audience engaged with your content, creating high-quality videos can be time-consuming and daunting, even for professional video editors. How can you speed up your video c ..read more