The top 10 international Pay Per Click Industry News from November 11 to 25, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (Europe’s Largest PPC Only event). #1 Using PMax only for shopping ads or on all channels? Very interesting post in which Andrew Lolk suggests when might be convenient to limit PMax to only shopping ads and how to do it https://savvyrevenue.com/blog/shopping-ads-performance-max/ #2 First real data from Meta’s Advantage+ Shopping Campaings Lize Keefer (Tinuiti) shared some data showing interesting performances for Meta’s new fully automated sh ..read more

The Wolfgang Digital 2020 Benchmark KPI Study is now live. In this study, Wolfgang have mined a third of a billion euro tranche of data from the globe’s e-commerce activity. We’ve drilled into the consumers research and purchase behavior, and discovered a reservoir of valuable insights for marketers to benchmark their 2019 performance and plan their 2020 strategy. Here are the Key Findings The frenetic pace of innovation belies a tech adoption wheel that turns slowly. Consumer adoption and commercialisation can take decades. The 2010’s mark the completion of a number of important cycles, varyi ..read more