“Metaverse” is the buzzword in events today. Fashion shows, tournaments, and concerts are banking on it. This year saw the inaugural Metaverse Fashion Week. Plus, the Australian Open held the first official tennis grand slam in the metaverse. Their goal was to be the “world’s most accessible and inclusive sports and entertainment event ..read more

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. You’ll have a tough time persuading attendees to return next year ..read more

According to the Americans with Disabilities Act, public buildings must be accessible for guests who have certain mobility needs or disabilities. When planning an event or conference for your organization, it's crucial you choose a venue that meets these guidelines and allows individuals who use mobility devices to easily navigate from room to room. The goal of every event is to create an informative, memorable experience for all attendees ..read more

The popularity and demand for green events are rising all the time at a rapid pace ..read more

Technology is one of the most important event planning tools you can use to execute engaging events. The latest event tech not only makes planning less stressful, but helps you to streamline your operations, improve your attendee experience, simplify post-event data analysis, and boost ROI for all stakeholders, including your sponsors and exhibitors.  ..read more

Immersive virtual event experiences keep your attendees engaged during your online event in new, innovative ways. Attendee drop-off and virtual fatigue are problems event planners need solutions for, and immersive event experiences for your virtual audience are one viable, and exciting, solution ..read more

Email has become an essential part of our daily lives. More than 333 billion emails are sent every day, and that figure is expected to grow to 376 billion by 2025. There’s no denying that email is a critical part of every marketer’s toolkit, but how do you create email content that stands out from the noise showing up in users’ inboxes? Post-pandemic, as live events resume and virtual events remain a key component of many strategic programs, it’s time to get creative with event email marketing ideas that won’t make people hit delete, ignore you, or worst — unsubscribe ..read more

Driving traffic to your sponsor and exhibitors’ booths is a top priority as both an event organizer and an event sponsor yourself. While you hope that the trade show you’re working with has set you up for success, it’s also important to consider what you can do to drive traffic to your own booth. Utilizing the tools provided to you, your own ingenuity, and a few creative ideas, you’ll be able to drive traffic to your booth and maximize your event ROI ..read more

Events have always been a staple for organizations in a variety of industries, including education, technology, finance, transportation, and many more. It’s easy to see why. They’re a fantastic way to stay connected with your industry, as well as to learn, fundraise, network, and so much more. Times are changing, and so are events. Hybrid events—events that combine in-person and virtual audiences—are here and they’re here to stay. It’s well past time that your organization learns to not just host them but host them in an engaging way ..read more

Today, we’re going to share some of our favorite strategies to reduce your event attrition rate. It’s a phrase that strikes fear into the heart of many event planners. Event attrition rate is an industry phrase that refers to the percentage of people who register to attend an event but don’t show up ..read more